Google Starts the Decade With New Core Update

author image Written by: Rob May           Categories - In The News

Google Releases January 2020 Core Update and Says to Expect an Effect on Rankings

Google’s at it again. This time, with a new broad core algorithm update to jumpstart the decade. Not much is currently known about the update, except for the fact that it’s being called the ‘January 2020 Core Update’ and has started rolling out today. However, being that it is a broad core update, this will have an impact on all search results across the globe, but will not target anything specific that webmasters can improve on.

Google’s Advice

It must be Groundhog Day, because surprise, surprise – Google has offered up the same advice it usually does with similar updates. 

This time, though, Google specifically pointed to a blog post published to its webmaster blog back in August 2019, which stated:

“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.”

So, what does all this mean in terms of page rankings? Let’s look at it this way: For years, your favourite movie has been Man On Fire with Denzel Washington. But years later, you’re on a bit of a Quentin Tarantino kick and really into Once Upon a Time in Hollywood. All of a sudden, Man On Fire is no longer your #1 pick.  But just because it’s no longer your favourite film, doesn’t mean it’s a bad movie that you no longer enjoy.  Well, the same goes for web pages. Just because certain sites see a drop in rankings after a core update, doesn’t necessarily mean there’s an issue that needs fixing. They’re just being re-evaluated, taking into consideration any newer content that has been published since the last update, or content that had been overlooked. Therefore, there isn’t really much you can do except pay close attention to your rankings and look out for any dips or increases. And if you still feel compelled to take action after noticing any drops in rankings, Google recommends focusing on improving your content.

“…We understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward,” says Google.

So, that’s about it. Besides following the same old tried and true advice, the best thing you can do is sit tight and keep an eye on rankings. 

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Rob May

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