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Google Soft 404 Update Blamed for Ranking Issues Google Confirms Update Could Be Causing Problems for Some

author image Written by: Nicole McCormick           Categories - In The News, SEO

Last week, Google made some updates to how it detects soft 404s, and now, this subtle change has led to ranking issues for some websites, according to Search Engine Roundtable.

Google Webmaster Trends Analyst John Mueller confirmed that the change had occurred in a recent webmaster hangout when the issue was brought up by participant Olaf Olleck Kopp.

Kopp didn’t get into specifics, but further explained his predicament on Twitter.

Mueller responded, saying: “As far as I could tell from from the information I have so far, is it’s essentially a small change we made in the soft 404 detection and how that’s picking things up in weird ways.”

Mueller also added that “with the other people I was able to pick up the URLs and send them to the team and I think they’re looking into what is happening there.”

Other digital marketing industry folk then took to Twitter to demonstrate the Search Console issues they experienced with the soft 404s, and the subsequent decrease in Google Search desktop rankings.

It’s unclear whether the soft 404 update is only causing reporting issues in Google Search Console, or if it is actually what has been affecting rankings.

Search Engine Roundtable writer Barry Schwartz asked Mueller this directly on Twitter, but has yet to receive a response. Stay tuned.

READ MORE: Bug in How Google Detects Soft 404s May Be Causing Traffic Losses  

READ MORE: Soft 404 Errors Guide

READ MORE: 404 vs. Soft 404 Errors: What’s the Difference & How to Fix Both  

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

New Video Page Indexing Report Coming To Google

05/13/2022

A new video page indexing report is coming to Google Search Console, Google announced at Google I/O.

You will now be able to see a report which lists all the video pages found by Google when crawling and indexing your site. The report will be in the index section, under ‘video pages’.

Currently, Google Search Console only reports on videos with regard to structured data. If you upload videos to your site and mark them up with structured data, Search Contoroles lets you check if the data is valid and how many impressions a video received.

You will soon be able to check the indexing status of videos and the landing pages they appear on using Search Console.

Read More: Why You Should Create Video Content

Video Page Indexing Report

With the help of this new feature you will be able to:

  • Find out how many video landing pages Google found and how many videos it indexed;
  • Investigate and see if any videos weren’t indexed and why;
  • Use the URLs of the affected video landing pages to resolve problems and validate the fix before initiating re-crawling the URLs that were affected.
Read More: Do You Need A Video Content Strategy?

Why Is This Important?

With video content becoming more and more popular and valuable, it’s crucial to keep track of its progress. This report will help you discover how important your videos are to Google Search. The indexing reports will help you find indexing issues and help you resolve them.

However, you should keep in mind that regardless of how many videos are on a page, Google only indexes one video per page.

Take a look at the discussion on Twitter.

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Google Search Scroll To Text For Sitelinks

04/22/2022

Back in November, Google had started testing the scroll-to-text feature for sitelinks in the Google Search results. Brodie Clark was the first to notice it:

Now, Search Engine Roundtable reports that the feature is fully live on the US desktop search results.

What Is The Scroll To Text Feature?

Using this feature, a user or author can link to a specific part of a page using a text snippet provided in the URL. After the page loads, the browser highlights the text and scrolls it into view. Still, URL hash relies on authors accurately identifying all of the points that might interest a user while annotating their pages.

The feature works on any kind of website and adds a new way for users to get their answers quickly and efficiently, making the whole experience more user-friendly.

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