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Google Seemingly Confirms Algorithm Update After Week of Turmoil

author image Written by: Nicole McCormick           Categories - In The News

Google Remains Vague Regarding Possibility of Several Algorithm Updates

After nearly a week of turmoil, Google has finally broken its silence about a potential algorithm update by confirming that an update did in fact take place. Well, sort of. Google didn’t exactly come out of the woodworks to announce an algorithm update, however, Google Public Search Liaison, Danny Sullivan, responded to a discussion on Twitter by stating: https://twitter.com/dannysullivan/status/1227854223972261888 So, while Sullivan didn’t outright say that an update took place this week, by linking to a previous Twitter thread from the Google Search Liaison account confirming several updates that had taken place back in November, he potentially revealed some insight into the reasoning behind Google’s silence this week. Confused yet? The thread stated that:

“Sometimes, a particular update might be broadly noticeable. We share about those when we feel there is actionable guidance for content owners. For example, when our Speed Update happened, we gave months of advanced notice and advice….If we don’t share about them, there is no particular actionable guidance to follow nor changes to make other than to keep focused on great content.”

https://twitter.com/searchliaison/status/1194365014703923200

So, What Does This All This Mean?

So, what can we gather from all this? Based on the series of Google Search Liaison Tweets and Sullivan’s comments, it would seem that several updates rolled out this week, causing rankings to fluctuate like crazy. However, Google didn’t feel the need to announce them like they would with a broad core algorithm update. What appears to be confusing about Google’s “stance” is that there was a very noticeable impact noticed by many within the SEO community along ranking tools which reported serious fluctuations since last weekend. And especially considering the fact that this supposed update has lasted longer than most previous unconfirmed updates. Adding further insult to injury is the fact that there really isn’t anything actionable you can do to offset the impact of the updates, except continue to produce quality content. So, what gives? Barry Schwartz from Search Engine Round Table has some theories, stating that this could have either been a search algorithm update unrelated to the core updates or just a bug released somewhere that was reverted. Either way, Google is remaining tight lipped and has provided no other information to squash the rumours, so we’ll never really know what actually happened, except for the fact thank ranking tools went wild across the board.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Smart Campaigns Will Be Gone For Good Soon

07/22/2022

Google began rolling out automatic updates to convert Smart Shopping campaigns to Performance Max – Search Engine Land reports.

For most users, the updates will finish rolling out in two months. They will receive a notification around 2 or 3 weeks before the updates take effect. They will also be notified of the specific date when the campaigns will be converted. However, some Smart Shopping campaigns, like the ones using vehicle ads, will be completed early next year.

Read More: Google Updated Performance Max Campaigns

Don’t Wait For Google

You don’t have to wait for Google to do this for you. Actually, you shouldn’t – take this into your own hands and have more control over the settings of your campaigns.

If you want to update campaigns on your own, because you’re smart, strong, and pretty – you can do that by using the ‘one click’ upgrade tool.

Whether your campaigns are automatically- or self-upgraded with the tool, all the history and learnings from your previous Smart Shopping Campaigns, along with its settings are automatically transferred over to your new Performance Max campaigns.

Read More: Google Performance Max Getting 7 New Updates

New Ad Creation Tools

Google also launched three new ad creation tools which could help drive better results, especially on YouTube:

  • Asset Storage
  • Video Ad Templates
  • Voice-over Audio

These new tools should help advertising teams out there create and collaborate on campaigns without leaving the ads platform.

Read More: Discovery Ad Users Get Four New Features

Read More: Data-driven Attribution Becomes The Default?

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Google Updated Performance Max Campaigns

04/28/2022

Performance Max campaigns in Google Ads have been updated with three new features, Google announced earlier this week. Among the additions are New customer acquisition goals, new Performance Max insights reports, and a one-click upgrade tool for Smart Shopping. Let’s dig right in and see how these features can help drive your business!

Read More: Four New Shopping Campaign Features Added To Google

New Customer Acquisition Goals

You can now use your data to help Google identify (and target) new customers with PMax campaigns. This feature should help you identify who’s a new sure, who’s an old one, which will definitely help with the strategy. There are a few options available:

  • Customer Match Lists – When first-party data is uploaded (name, email, phone, country, postal code), Google gives a match rate that shows how many of your customers have a matching Google account that can be used for targeting. Much cooler than third-party cookies, eh?
  • Conversion Tags – using them might help the new feature cut out people that aren’t new
  • Google’s Autodetection Method – Besides the previously seen Google detected purchase conversion tracking in Smart Shopping, Performance Max also has new machine learning models that predict whether a user is a new customer or an existing customer.

Performance Max Insights Reports

Photo source: support.google.com

If you’re looking for more information on campaign performance, you will be pleased with this new feature. There are two new additions to the insights page:

  • Asset Audience Insights – this will tell you how text, images and videos ‘resonate with specific customer segments’. That means you will be able to see what your customers engage more with, with what content.  Using those insights, you can customize your marketing strategy!
  • Diagnostic Insights – these insights will show you all the issues that might prevent your ads from showing. It will also give you some suggestions on how to fix it.
Read More: Smart Campaigns Will Be Gone For Good Soon

One-click Upgrade Tool For Smart Shopping

This will begin rolling out soon, Google said, and Smart Shopping and Local campaigns will no longer exist. You’ll get notified when the tool becomes available and after you upgrade it, a new Performance Max campaign will be generated and keep the information from previous campaigns.

Here’s how to upgrade:

 

Why Is This Important?

You already know that tracking everything is the key to success. Well, one of the keys. These additional insights will not only help you keep track of your customers’ engagement and preferences, but will help you develop and customize your marketing strategy. Like it or not, Performance Max is alive and kicking and adapting to it sounds like the smartest choice.

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