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Confirmed: Google Search Algorithm Update – March 2019

author image Written by: Lia           Categories - In The News, SEO Tips>Google Search

Latest Broad Core Algorithm Update Taking Effect This Week

On March 13, Google confirmed that they were once again providing another broad core update to their search algorithm, and according to talk in the SEO community, this is shaping up to be the biggest update in a long time. The algorithm update started on March 12 and should continue for around a week. Last year, we discussed Google’s big Medic/E-A-T update, which addressed issues around site authority and trust. While it’s too early to say what, exactly, this latest update will focus on, it’s confirmation that big things are happening in the world of search. The SEO community are taking to calling this update “Florida 2.” Despite having no (apparent) relation to the effects of the Florida update from 2003 beyond scope, both these updates came in close proximity to Pubcon events—hence the community’s adoption of the name. You may also see this update referred to as the March 3/12 update.

What is a Broad Core Algorithm Update?

A broad core algorithm update is simply a change or modification to Google’s search algorithm. “Broad core” means the update isn’t targeting a specific niche or market and affects Google Search as a whole. Broad core updates are less frequent than other updates made to the search engine; Google has confirmed they frequently update and tweak search, sometimes multiple times a day. These updates are much smaller in scope, however, and minimally affect search results.

What to Do When Google Makes an Update

When Google makes an update to its search algorithm, the first thing any SEO or webmaster should do is wait and see what effects it will have on their site. It could be that an update will barely affect your site and pages. It could be that an update will cause your rankings to rise or fall. What’s important is to gather data and act accordingly. Under no circumstances should you make changes for the sake of making changes! If you’re concerned about your rankings following a Google algorithm update, please don’t hesitate to contact SEO TWIST. Our experts will help determine if and how you’ve been impacted and can make recommendations to ensure your site doesn’t lose valuable traffic and retains top-of-mind visibility.

Lia

Google Announces June 2019 Broad Core Algorithm Update

06/03/2019

New Google Algorithm Update Confirmed, Google’s Advice Remains the Same: Make Good Sites

On June 2, 2019, Google’s Search Liaison Danny Sullivan announced a broad core algorithm update would start rolling out today, June 3, 2019: https://twitter.com/searchliaison/status/1135275028834947073 Officially, the update is called the “June 2019 Core Update,” which seems to be Google getting ahead of the SEO community’s tendency to give esoteric names to these updates. As with every Google algorithm update, the search giant’s advice remains the same: “there is nothing in particular to ‘fix,’ and we don’t want content owners to mistakenly try to change things that aren’t issues.” Google, as we’ve reported on in the past, makes numerous changes to their search algorithm daily. Most of these updates have little noticeable change or impact on a majority of sites, so they don’t bother to comment or discuss them. Broad core algorithm updates are much larger in scope and focus on search in general, hence the use of “broad core” in the name. So what does this all mean?

How To Deal With Google Algorithm Updates

In short, expect to see some changes to how Google Search indexes and ranks pages in the coming days and weeks—but don’t panic.  Broad core algorithm updates are not “targeting” a specific niche or practice—again, they’re not trying to “fix” anything—but are rather focusing on improving search as a whole. So with that in mind, how can you best handle an update like this? Start with data. Observe, collect information, and monitor how the update impacts your sites.

Animated gif of the Hitchhiker's Guide to the Galaxy
Don’t panic!
If you see upswings in traffic and rankings, great! If you see a loss in both, don’t worry! Both are totally normal, and you won’t know where things truly lie until a few weeks after the update rolls out. Collect as much data as you can and use that as your starting point. In terms of “fixes” or improvements, remember that there’s nothing inherently “broken” with your sites and pages. Follow Google’s advice on this one, too: https://twitter.com/searchliaison/status/1050447187476271104 Make the best content you can. At the end of the day, Google’s trying to deliver high-quality, useful, and relevant content to users. Create the best possible sites and pages you can to get to the top of search rankings. It remains to be seen how this algorithm update will affect the search engine as a whole, but for now, we recommend closely monitoring your sites and data. Stay tuned for a detailed breakdown of the June 2019 Core Update!

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