fbpx

Google Updating Site Diversity in Search Results

author image Written by: Lia           Categories - In The News

Fewer Duplicate Root Domains in Most Search Listings

Google’s Search Liaison Danny Sullivan has announced that Google implemented a “change” to reduce duplicate site listings in search results to show a more diverse selection of websites. If you’ve ever been frustrated seeing a single site dominate several prime rankings on a single page, it seems as though this change is designed to address that. Sullivan’s tweet thread announcing the change mentions that this change will, in most cases, limit things so that users won’t see more than 2 listings from the same website in Google’s top results: https://twitter.com/searchliaison/status/1136739062843432960 He also provided a few technical details, including that subdomains will generally be treated as part of a root domain. However, Google will also treat subdomains as “separate sites for diversity purposes when deemed relevant to do so.” The key term here is “relevant.” Understanding this term in the context of the user is vital to understanding how Google assesses relevancy; it’s easy to focus on how a page relates to a keyword thus lose sight of its role in overall user experience. This site diversity change began on June 3, 2019. Sullivan stressed that this change isn’t an update and thus isn’t part of the June 2019 Core Update, and does not affect how Google ranks websites.

Lia

Google: Sponsored Label & Favicons Get A New Look

10/17/2022

Google Ads latest change is to the sponsored label has finally become official!

Google has been testing this change for months now, many notices it in Google Search presented in bolded black text. This is the most recent change Google is making in their efforts to provide users with clear information that they feel confident clicking on. The fresh take on the presentation of sponsored ads label is officially a go.

What’s New

Well for starters, this label change sports a look that features black text in bold. This makes sponsored results on Google Search appear clearer and allows users to identify the result more effectively as an ad.

Read More: ‘Related Search For Content Ads’ Launched By Google

In a statement released by Google, Manager Mona Vajolahi and Director Senthill Hariramasamy explain the reasons for the label change. Here’s what they had to say about the new changes.

“Part of helping you make sense of the information you see is ensuring that ads are clearly labeled, which is why our label will now be featured on its own line in the top-left corner of Search ads. We also want the label to be prominent and clear across different types of paid content,” said Vajolahi and Hariramasamy in a recent post.

Based on this, it seems like Google is aiming to make both the presentation and information about paid information clearer for users.

Besides changing the look of sponsored labels, Google also made some tweaks to the visual representation that goes alongside the label. Google says they’re “also updating the size and shape of the favicon (a website’s logo or icon) that appears in Search, to make it easier to see on the page”.

Take a look below for a peek at the brand new ad presentation!

Chatter on Twitter & What’s To Come

Since this change has been in the works for some time now, many users have been taking about it online. Ad expert Vincent Beima noticed the change alongside many others, read below for his tweet on the change.

Users can expect to see more changes from Google in the coming months, after all when do they ever stop.

read more

Did You Know Google’s Testing New Icons?

10/11/2022

When you’re Googling, do you ever wish that you knew which sites you’d visited? Well, Google might be adding something that helps with that.

As Google puts it “Sitelinks are links from the same domain that are clustered together under a web result.” In other words, Google can link together site structures to provide users with shortcuts. This style of linking saves both time and makes for a more streamlined search.

Read More: Google Search Scroll To Text For Sitelinks

These sitelinks are already helpful for users but why not make it better? Well Google has done just that.

Google Sitelinks

Google appears to be testing a new icon feature for sitelinks. Its pretty similar to the icon that you’ll see when you go to type in search. The dropdown on search shows a clock, listing all the previously searched terms.

Google is trying out similar icons for sitelinks. Basically, it’s supposed to make searching easier and lets you know which pages on a site that you’ve already visited.

Chatter on Twitter

Some SEO experts have noticed this trial icon in Google Search and have taken the discussion to Twitter.

SEO experts Greg Bernhardt and Mordy Oberstein discussed the icon test over a thread on Twitter. Though Mordy Oberstein noticed the test first, Greg Bernhardt raised an interesting point about the sitelinks.

It’s interesting that the visited link changes color, yet is being tested with the icon. Here’s The discussion between Oberstein and Berhardt online.

Previous Testing with Sitelinks

This isn’t the first time that Google’s played around with sitelink icons. From testing with images to other icons, Google is always trying to add something new here.

In 2017 many noticed the auto-generated sitelink icons. Here’s what digital marketing specialist Josh Leibner has to say.

Considering, Google is only testing these icons for the time being and we have yet to hear an official statement about these icons being fully added to Google Search.

read more

Leave a Reply

Your email address will not be published. Required fields are marked *