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Google Updating Site Diversity in Search Results

author image Written by: Lia           Categories - In The News

Fewer Duplicate Root Domains in Most Search Listings

Google’s Search Liaison Danny Sullivan has announced that Google implemented a “change” to reduce duplicate site listings in search results to show a more diverse selection of websites. If you’ve ever been frustrated seeing a single site dominate several prime rankings on a single page, it seems as though this change is designed to address that. Sullivan’s tweet thread announcing the change mentions that this change will, in most cases, limit things so that users won’t see more than 2 listings from the same website in Google’s top results: https://twitter.com/searchliaison/status/1136739062843432960 He also provided a few technical details, including that subdomains will generally be treated as part of a root domain. However, Google will also treat subdomains as “separate sites for diversity purposes when deemed relevant to do so.” The key term here is “relevant.” Understanding this term in the context of the user is vital to understanding how Google assesses relevancy; it’s easy to focus on how a page relates to a keyword thus lose sight of its role in overall user experience. This site diversity change began on June 3, 2019. Sullivan stressed that this change isn’t an update and thus isn’t part of the June 2019 Core Update, and does not affect how Google ranks websites.

Lia

New Video Page Indexing Report Coming To Google

05/13/2022

A new video page indexing report is coming to Google Search Console, Google announced at Google I/O.

You will now be able to see a report which lists all the video pages found by Google when crawling and indexing your site. The report will be in the index section, under ‘video pages’.

Currently, Google Search Console only reports on videos with regard to structured data. If you upload videos to your site and mark them up with structured data, Search Contoroles lets you check if the data is valid and how many impressions a video received.

You will soon be able to check the indexing status of videos and the landing pages they appear on using Search Console.

Read More: Why You Should Create Video Content

Video Page Indexing Report

With the help of this new feature you will be able to:

  • Find out how many video landing pages Google found and how many videos it indexed;
  • Investigate and see if any videos weren’t indexed and why;
  • Use the URLs of the affected video landing pages to resolve problems and validate the fix before initiating re-crawling the URLs that were affected.
Read More: Do You Need A Video Content Strategy?

Why Is This Important?

With video content becoming more and more popular and valuable, it’s crucial to keep track of its progress. This report will help you discover how important your videos are to Google Search. The indexing reports will help you find indexing issues and help you resolve them.

However, you should keep in mind that regardless of how many videos are on a page, Google only indexes one video per page.

Take a look at the discussion on Twitter.

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Google Search Scroll To Text For Sitelinks

04/22/2022

Back in November, Google had started testing the scroll-to-text feature for sitelinks in the Google Search results. Brodie Clark was the first to notice it:

Now, Search Engine Roundtable reports that the feature is fully live on the US desktop search results.

What Is The Scroll To Text Feature?

Using this feature, a user or author can link to a specific part of a page using a text snippet provided in the URL. After the page loads, the browser highlights the text and scrolls it into view. Still, URL hash relies on authors accurately identifying all of the points that might interest a user while annotating their pages.

The feature works on any kind of website and adds a new way for users to get their answers quickly and efficiently, making the whole experience more user-friendly.

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