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New Reports Added to Google Search Console

author image Written by: Lia           Categories - In The News

Tools Provide Greater Insight into Parsing Structured Data, Addressing Issues

Google recently announced the addition of three new reports to Search Console, each one related to structured data. These reports comprise two enhancements to the “Sitelinks searchbox” and “Logo” structured data reports and a brand-new “Unparsable Structured Data” report. These first two enhancements give users a way to display and view overall trend, error, warning, and valid items data on a site. Here’s how they look in action:

Google Search Console's new report enhancements in action.
Image courtesy Google Webmaster Blog.
Clicking the coloured boxes in these reports lets users review each issue separately. To see what pages are affected by these issues, simply click on the rows below the boxes. The “Unparsable Structured Data” report, meanwhile, “aggregates parsing issues such as unstructured data syntax errors that prevented Google from identifying the feature type.” Basically, Google couldn’t parse the data, so they put the errors in this report. Discovering parsing errors in your site could help you identify opportunities to get more rich results in search. The Unparsable Structured Data report can help you spot and resolve issues—once you do, though, make sure you run the URL through Google’s structured data testing tool to validate it.

What is Structured Data?

Structured data, according to Google, is a “common way of providing information about a page and its content.” Basically, structured data lets you pair a name with a value to help Google’s search engine categorize and index your content. Google recommends using schema.org vocabulary for this. They also support 3 different in-page markup formats: JSON-LD, Microdata, and RDFa. In short, structured data lets you create content that Google’s systems will more accurately understand, in turn providing more relevant results for users. Structured data is also one of the best ways to get your pages featured in things like rich snippets or results with enhanced appearances.  

Lia

Google News To Now Show Non-AMP Content & Push Users To Publisher Pages

09/09/2021

Now that the Page Experience Update has finally rolled out, we are now starting to see some of the after-effects, particularly when it comes to Google News.

According to an email sent out by Google to online publishers, as a part of the Page Experience Update, Google News will now show both AMP and non-AMP web content. Article text from RSS feeds will also no longer be rendered in the Google News app. Going forward, News readers will be sent directly to publishers’ web pages.

“In the coming weeks the Google News app will improve its support for web content, displaying both AMP and non-AMP web content with more regularity from sites worldwide,” wrote Google.

Google is also removing feed-based article rendering functionality in the Publisher Center in November. This includes custom Analytics tracking IDs, third-party tracking pixels, custom RSS styling, and feed ads.

Before the Page Experience Update rolled out, the AMP framework had been a requirement for publishers to have their content included in Google News results. By eliminating this requirement, it will be easier for publishers that didn’t adopt AMP to reach readers.

Will This Affect Tracking?

No!

“You will still be able to track and measure all of your Google News traffic through your web site’s existing analytics tracking,” confirmed Google. “Google News performance reports in Search Console will also be unaffected.”

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Google Shares New FAQs Page for Google News Visibility and More

07/19/2021

In the wake of Google’s string of spring and summer updates – which, most recently, included the July core update – the company has offered some pointers to publishers who use Google Search and Google News.

READ MORE: SEOs React to July Core Update
READ MORE: July 2021 Core Update Completes 12-Day Launch  

Google published a blog post on July 16 on Google Search Central, the company’s main blog for developers, publishers and SEOs. The blog post is titled, “Answers to some common questions about appearing in Google News,” and it tackles five questions about visibility and Google’s algorithms.

The answers provided could likely help web beginners, and although many expert publishers and SEOs may already know these answers, it wouldn’t hurt to be refreshed – especially upon so many changes to Google’s algorithms over the last few months.

Here’s what Google had to say.

More About Google News

First, the blog post explained where news appears on the site and its sister platforms. Google News, Google Search, Google Assistant, YouTube, and Discover, are among the most common places you can see published news – meaning there are plenty of opportunities for publishers to have their content viewed.

Google also explained that, by default, all news is eligible to appear on these platforms. To perform particularly well, publishers must prove their news demonstrates expertise, authority, and trustworthiness, among other criteria.

More About Visibility

Next, the blog post explained that performance reports on Search Console are the best way to see if news pieces are gaining traction. Finally, the blog post shared multiple ways to improve visibility, and what to do if no strategies seem to be working.

For more information, read Google’s News Initiative piece titled “How news works on Google.

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