Tools Provide Greater Insight into Parsing Structured Data, Addressing Issues
Google recently announced the addition of three new reports to Search Console, each one related to structured data. These reports comprise two enhancements to the “Sitelinks searchbox” and “Logo” structured data reports and a brand-new “Unparsable Structured Data” report. These first two enhancements give users a way to display and view overall trend, error, warning, and valid items data on a site. Here’s how they look in action:
What is Structured Data?
Structured data, according to Google, is a “common way of providing information about a page and its content.” Basically, structured data lets you pair a name with a value to help Google’s search engine categorize and index your content. Google recommends using schema.org vocabulary for this. They also support 3 different in-page markup formats: JSON-LD, Microdata, and RDFa. In short, structured data lets you create content that Google’s systems will more accurately understand, in turn providing more relevant results for users. Structured data is also one of the best ways to get your pages featured in things like rich snippets or results with enhanced appearances.