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Google Search Ads: New Delivery Times & Accuracy Latest Feature Being Tested in Search Ads

author image Written by: Julia Cashion           Categories - In The News, SEO

Attention shoppers! You like knowing when you’re online order might be arriving right? Well, Google has just made another change to search ads helping you get more information about when your order will arrive.

Read More: Google Launches My Ad Center October 2022

This is the latest change Google is adding to Search Ads since this time last year. Around November 2021, the search engine announced new methods to calculate shipping speeds with Google Merchant center.

Order Accuracy Estimates & More!

Google has been testing new features to Search Ads. They are “…showing the on-time delivery percentages and order accuracy percentages in some of the Google Ads search listings,” SEO Roundtable reports.

This new change will keep shoppers happy and provide users with more information about each search ad. Below you can see images that SEO expert Brian Freiesleben posted on Twitter. He was quick enough to capture the change, take a look.

Read More: Google Latest Upgrade Is Ads Design

The ‘order accuracy estimates’ and ‘delivery percentages’ are listed to the right of the vendor ratings and reviews.

This design is a nice way to complement the reliability of the vendor and promote more sales based on efficiency of orders. Especially for e-commerce websites that may be lesser known, this could be an added feature that will draw more users.

As of now, Google hasn’t made any statements about these changes. But with so many add ons to Google search ads and shopping over the past few months, users could expect a statement in the near future.

Julia Cashion

You Guessed It! Another Google Algorithm Update

11/21/2022

Here it is again! Most of you don’t have to guess, you already know. This past weekend another Google algorithm was noticed. It certainly isn’t the first to occur over the weekend and it likely won’t be the last.

Notes On The Algorithm Update

Every time a weekend rolls around, Google seems to take that opportunity to run some algorithm updates. This time the modifications seem to be pretty in line with the last algorithm update. Some notable differences involve changes in “ranking, visibility and traffic changes via Google Search. Plus, most of the tools are showing spikes and volatility from Google Search over the weekend,” Search Engine Roundtable reports.

Read More: Google’s Ranking Algorithm Had Another Update!

As always, whenever there is a ranking or search algorithm updates, SEOs are all over Twitter and WebmasterWorld. User @ichthyous made a comment about the impacts they’ve seen occurring based off the update.

“A huge drop in direct traffic starting yesterday at 10am sharp and lasting the entire rest of the day. This morning my search traffic is down 62% and direct is down 43%. USA, UK, CA, AU, DE and AE traffic all affected heavily. Anyone else seeing a big drop starting yesterday?”, says @ichthyous on WebmasterWorld.

You can also see the impact he’s taking about when taking a look at sites like SEMrush.

Here’s a snippet of the hits that SEO Roundtable captured.

H2: Past Google Algorithm Updates

Its’ funny that every time Google seems to run an update on algorithms, it is over the weekend. And more often than not its typically one we weren’t made aware of which meaning finding out by tracking. The last unconfirmed update rolled out over the weekend of November 11th and 12th.

Read More: Will Google Run Another Search Ranking Update?

Before that, by multiple accounts, every weekend its something. Take October for example, the October 2022 Spam Update received an unconfirmed update on October 21st. Everyone is just going to have to keep their eyes peeled every weekend.

You never know, maybe Google will make it a regular thing if it isn’t already!

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Google Just Dropped A Bunch of New Features!

11/17/2022

With Black Friday approaching, shoppers are getting all geared up to hit the store. But maybe you’re more of a Cyber Monday type of shopper, well there’s some good news just been announced for you! Google announced the launch of several new search features to help users in their online quests. The new features are integrated across Search, Maps, Shopping and even Google Lens. We don’t know about all of you but that sounds like a good deal to us!

Read More: Google’s Newest Shopping Features

Google Maps Update: Live View & EV

Big changes have come to Google Maps! Starting off strong with an exciting new feature that enables you to see what is happening at a select location in live time. Although this isn’t live streaming by clicking on the camera option you will see a more accurate display of a location in real time.

To use this feature you must hop onto the Google Maps app and go to town using augmented reality!

That’s not the only thing Google Maps has new in-store. Maps also includes filters for charging station so you can find an EV all that much faster. This can show CSS and CHAdeMo charges that do 350kW or even 50Kw, plus Google may even show their availability,” Search Engine Land reports.

Read More: Google Shopping Is Testing Quick Checkout & Chats

Its important that everyone gets to take advantage of these new features so Google’s new filtering for wheelchair-accessible entrances is the best!

Google Shopping: AR Beauty & AR Shoes

Augmented reality is really stealing the spotlight on this round of updates. The update for shopping is really a huge step forward, especially in the beauty industry. With the new AR update, you can select a stock model and tryout shades of foundation or lipstick you’ve been wanting.

“Google added a new photo library with 150 models representing a diverse spectrum of skin tones, ages, genders, face shapes, ethnicities and skin types to help you accurately test over 2,000 foundation shades from a wide selection of brands,” reported Search Engine Land.

Also another unique feature added is the AR option for trying on shoes. You can twist and turn in all angles to see what the kicks you’ve been eyeing would look like on you.

Search On

Most of these updates were announced at the Google SearchOn 22 event! These features were in testing phases and now that they’ve launched keep your eyes peeled for more updates!

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