Google Rolling Out September 2019 Core Update

author image Written by: Lia           Categories - In The News

Google Hints About How This Broad Core Algorithm Update Will Impact Sites

Not just a confirmation, but hints were also dropped in this morning’s announcement from Google. They promised the release of another core algorithm update rolling out today, September 24th, calling it the September 2019 Core Update (a name much less ambiguous than the Florida 2 update). Thankfully, to avoid confusion, Google will continue to name their core updates according to the month and the year they are released.

This is the second time there’s been advanced notice from Google regarding a core update, as they alluded they would start doing back in June. These announcements let SEO specialists and business owners brace for change, prioritize their workload, and strategize with their team to help mitigate negative impacts.

When is this update taking place, exactly?

According to Danny Sullivan, Google’s public Search Liaison, it’ll happen later today and will continue to roll out over the next few days.

As usual, Google has explained that there is nothing for SEO specialists or business owners to “fix” regarding the core update. “We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all. There’s nothing wrong with pages that may perform less well in a core update.” – Google

The Question of The Hour: What’s Changing?

Whenever Google releases a significant update to its search ranking algorithms, we notice both positive and adverse outcomes when it comes to rankings. Over the years, we’ve seen these core updates change how Google ranks websites and determines what the most relevant web pages are for a specific search query. It’s Google’s way of making us move the needle by creating exceptional websites designed for UX/UI, showcasing quality content that offers value to the user. Google’s advice? Keep creating the best possible content for your site that’s factual, trustworthy, and derived from expert, authoritative resources. Essentially, make sure your content is high-quality, useful, and relevant for your users. Wondering what you need to do if you’re hit? Google’s offered advice for that, too. It also wouldn’t hurt for people to reference the Google Quality Rater Guidelines PDF to educate themselves on how to improve their sites based on what Google looks for. This 167-page document is full of pertinent information about the best practices when it comes to websites, SEO, content, UX, and everything in between.

Google’s Previous Major Updates


Google Talks June Algo Update, Future Updates


Future Broad Core Updates May Be Announced Ahead of Time

Google’s June 2019 Core Update, which began rolling out on June 3, was fully deployed by the early hours of June 8, according to a tweet from Google’s public Search Liaison Danny Sullivan: https://twitter.com/dannysullivan/status/1137208250628280323 All in all, the update took around 4 to 5 days to take effect (Sullivan’s tweet came out at about 12:02 AM EST, so depending on what time zone you’re in, the exact date might differ). If you’re still seeing the effects of the algorithm update, things should be settling into the new normal by now. This is the perfect time to assess and adjust your SEO strategy, but remember that Google’s not “fixing” anything and their search advice remains the same: https://twitter.com/searchliaison/status/1050447185177800704 Basically, keep making good content! Another tweet by Danny Sullivan, sent later on June 8, mentioned that Google would “probably” announce future broad core updates ahead of time: https://twitter.com/dannysullivan/status/1137445713644834818 There’s been a lot of chatter about this update, most of it speculation. Some sites reported big ranking drops, with one even declaring they were shutting down as of June 10 as a result of the algorithm update causing them to lose 90% of their delay revenue. They placed the blame squarely on Google. But as of the morning of June 12, two days later, that same site announced they’re appearing in Google searches once again and aren’t actually shutting down. PR stunt or panic button? You decide. The fact remains: wait and see before taking big actions as a result of Google algorithm updates!

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