Google Remains Silent on Potential Algorithm Update

author image Written by: Nicole McCormick           Categories - In The News

Algorithm Update Remains Unconfirmed Despite Several Days of Fluctuations

Knock knock. Who’s there? Not Google, that’s for sure. All jokes aside, as chatter and rankings continue to fluctuate like crazy for the fifth straight day, Google has remained completely radio silent, neither confirming nor denying that anything is out of sorts. As we previously reported earlier this week, topics of conversation within the SEO community have been hyper focussed on a potentially massive unconfirmed Google algorithm update since last weekend. Some are reporting massive spikes in rankings, some are seeing massive drops, and others are noticing a yo-yo effect. Overall, things appear to be all over the place. https://twitter.com/Marie_Haynes/status/1227631419599486978

What the Ranking Tools Are Saying

Since the buzz began last week, rank checking tools have also continued to report off the charts ranking fluctuations, with no sign of slowing down. Typically, when such fluctuations are reported without any attribution, it’s only natural to assume that a Google algorithm update is to blame and that we can expect an announcement from the search engine soon. But this time, no such luck. In an unusual move, Google has remained tight lipped about the situation, not even offering up an obligatory “No comment,” despite being hounded for confirmation from the SEO community. It’s important to note that experiencing these types of levels for such a long period of time without confirmation from Google is highly abnormal, even for core updates like the one that was rolled out in January. With that being said, let’s take a look at what’s being reported up to today (February 12th): Mozcast ranking chart for February 2020 Source: Mozcast SEMRush ranking chart for February 2020 Source: SEMRush Algoroo Mozcast ranking chart for February 2020 Source: Algoroo https://twitter.com/RankRanger/status/1227648596230770689 So, what now? Without any confirmation from Google, it’s hard to tell what exactly is going on, but it’s pretty fair to say that an update is in fact rolling out and it’s BIG. That’s all we’ve got for now, but there’s bound to be more coming our way. So, until then, stay tuned folks, we’re in for a bumpy ride.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Small Google Algorithm Update Rolled Our October 26


Chatter within the SEO community might be limited, but if the tracking tools are any indication, it appears that a small Google algorithm update rolled out around October 26th. 

Search Engine Round Table is reporting that most tracking tools showed a great amount of volatility on or around October 26th, essentially confirming that some kind of update did take place.

And while chatter in the forums has been minimal, there were some complaints of ranking shifts in Google Search made over on WebmasterWorld.

Here are some of the top comments:

“We are having one of the most volatile months in terms of (unannounced) updates and serp fluctuations but one of the least active monthly threads.”

“For the past few days, new posts are not getting indexed, GSC is showing Discovered, but not indexed. sad It’s a 5-year-old website with 1M impressions daily(100K organic traffic). Unique content, +1K words, but still…not indexed. SAD!”

“No, high authority websites were never downranked in my niche until very recently, hence the major shuffle remark.”

Here’s what some of the tracking tools are showing:


Semrush tracking tool

Cognitive SEO:

Cognitive SEO tracking tool


SERP Metrics 

Nothing too crazy going on, but it’s clear that some kind of small update rolled out this week.

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Data Reveals That Google Search Results Have Been 68% More Volatile in 2021


Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

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