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Google Releases Top Trending Searches of 2019

author image Written by: Nicole McCormick           Categories - In The News

Reflecting on a Decade of Search – Google’s End of Year Roundup

As we approach the end of the year and prepare to enter a whole new decade, it’s common to feel nostalgic and reflect on the past year (or ten) and ponder how life has changed. After all, a lot can change in a decade. But if you’re Google, this end of year reflection means taking a deep dive into search trends. According to data recently released by Google compiling the year’s top search queries, in Canada, the Toronto Raptors, celebrity deaths, Canadian politics, and Game of Thrones were at the top of Canadians’ minds in 2019. In fact, the top 10 trending searches in Canada throughout the year included: Globally, the results skewed in a much different direction, with sports – cricket in particular – dominating the top 10 across the globe. The full list includes: Meanwhile, the U.S. had more of a celebrity theme, with celebrity deaths and scandals making up the majority of the top 10. However, for the U.S., Google also provided a more thorough analysis of search trends, breaking down search data for various topics such as vacations, fashion, and even home design. For those interested in fleeing the winter chill, the top 10 most searched for travel destinations include:

  1. Maldives
  2. Japan
  3. Bora Bora
  4. Las Vegas
  5. Mexico
  6. Alaska
  7. New Orleans
  8. California
  9. New York
  10. Costa Rica

Or, if home renovations are on your new year’s resolutions list, the following home-style searches were found to be the most popular:

  1. Farmhouse style
  2. Colonial house style
  3. Cape Cod house style
  4. Spanish style house
  5. Art deco style
  6. Japanese style house
  7. Craftsman style home
  8. Transitional style
  9. Prairie style homes
  10. Modern style homes

Looking Back on a Decade of Google Search

But that’s not all. With the decade soon coming to a close, Google also took time to reflect on the past ten years by comparing search trends from 2010 to 2019.

Source: Google In a blog post written by Google Data Editor, Simon Rogers, Google found that, surprisingly, not a lot has really changed when it comes to people’s search queries over the past 10 years. In both 2010 and 2019, musician Justin Bieber, actress Betty White, and basketball player Lebron James remained some of the most searched for celebrities. The same goes for movies. In 2019, Toy Story 3 was one of the most searched for movies of the year, and nearly 10 years later, the film’s sequel dominated search. The same goes for the Iron Man franchise. While these trends may be unsurprising, this data provides an interesting look into the minds of search users that is fun to look back on as we enter the new year. But as for what will be trending in 2020, only time will tell.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Updates Its Guidelines for Search Quality Raters

10/20/2021

Google has finally updated its Search Quality Raters guidelines this week after a year without any updates.

For those who are unfamiliar, Google’s Search Quality Raters Guidelines offer insight into how Google assesses the quality of online content.

The last update took place on October 14, 2020, and was 175 pages. The latest update saw three of those pages removed, reducing the document to 172 pages. However, according to Search Engine Round Table, 3,635 changes were made – 807 replacements, 812 insertions, and 356 deletions.

Here is a quick summary of what was changed:

  • The definition of the YMYL subcategory ‘Groups of people’ has been expanded

  • Direction on how to research reputation information for websites and content creators has been revised

  • The ‘Lowest Page Quality’ section has been restructured, updated, reorganized, and refreshed

  • The definition of ‘Upsetting-Offensive’ has been simplified and redundancy in the Lowest Page Quality section has been removed

  • Other minor changes have been made throughout the document, such as updated screenshots and URLs, wording, and examples for consistency removed outdated examples and fixed typos.

Here’s what the ‘Groups of people’ section looks like now: 

“Information about or claims related to groups of people, including but not limited to those grouped on the basis of age, caste, disability, ethnicity, gender identity and expression, immigration status, nationality, race, religion, sex/gender, sexual orientation, veteran status, victims of a major violent event and their kin, or any other characteristic that is associated with systemic discrimination or marginalization.”

Along with reporting from Barry Schwartz of Search Engine Round Table, SEO consultant Glenn Gabe also took to Twitter to share some of his insights on the new document.

Check it out below:

 

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Google Caps off Volatile Week With Another Algorithm Update

10/08/2021

What in the world is going on with the internet this week? It was only Monday that we reported that Google had rolled out a massive unconfirmed update, and the following day, Facebook experienced a colossal outage affecting billions of people around the world. Now, Search Engine Round Table is reporting yet ANOTHER unconfirmed update appears to be happening. And yes, this all happened in the span of a week. What a wild ride it’s been. 

While this latest update doesn’t appear to be as big as the one that took place last weekend, Barry Schwartz of Search Engine Round Table is reporting that tracking tools seem to show that an update began rolling out on October 6th, peaked on October 7th, and is now starting to slow down.

This time around, there is way more industry chatter going on in the SEO forums. Here are some interesting snippets posted in WebmasterWorld around October 6th:

“Seeing a return of the drop in USA traffic in the middle part of the day again. Starts in the morning and traffic remains very low for hours. Back to the old June patterns…”

“For me traffic has fallen off the cliff edge today with hardly any multiple page view visitors.

Over the last few weeks I have also seen many, many visits by Singapore, Huawei Clouds.” 

“Yesterday was my worst traffic day in years. Gulp!” 

“All competitors I am tracking are down today with only one exception, me lol I am in the same position as I was yesterday but the biggest volume keywords were targeted and pushed down the serps. Some low volume keywords improved. The algorithms constantly target high volume keywords.”

Tracking tools aren’t showing a ton of volatility, mostly just a shift in the Google search results. Overall, things look pretty calm compared to the update last weekend. Still, we’ll let you draw your own conclusions.

Check out the screenshots posted by Search Engine Round Table:

Semrush:

SEM Rush tracking 

Cognitive SEO:

Cognitive SEO report

SERPmetrics:

SERP Metrics report

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