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Google releases November 2021 spam update

author image Written by: Rabije Gashi Corluka           Categories - SEO

The rollout for this Google search algorithm update will take about a week

Google has released a new algorithm update, targeted specifically to search spam and it should take about a week for a full rollout. The announcement was made via Twitter saying it is a part of their regular work to improve results, but there wasn’t much more information. Google wasn’t so specific in explaining if this is connected to links, content, or other forms of spam, so they took the opportunity to link to the high-level Google webmaster guidelines.

Why is this important?

Spam updates target specific guideline violations which could affect your ranking or traffic. They are usually designed to cherry-pick low-quality websites that are violating Google’s best practice guidelines  – so, actually listening to their advice and going through the guidelines does sound like a good idea. However, if you noticed some changes with your website traffic – you may have been impacted with the new November 2021 update, but give it some time and wait until the update finishes rolling out, and then check if there are changes you need to make. If you need help – you can always contact us here.

Rabije Gashi Corluka

Google Core Update Shakes Up Black Friday

11/25/2021

Media Loses on Visibility Over Shopping Sites

As it does several times per year, Google launched a new Core Update last week and its effects are rocking the Holiday Shopping Season. We’ve never been given a lot of guidance on this topic, except for the article back in 2019 called What site owners should know about Google’s core updates, that had information about content quality evaluation and E-A-T – or Expertise, Authoritativeness, and Trustworthiness.

This particular update was launched a week before Black Friday and it shook up the SEO community. Amsive Digital researched this topic and the results are outstanding.

The results of the analysis conducted show – among other things – a decrease in visibility for big news sites, such as reuters.com, while the visibility for shopping and eCommerce sites such as Amazon, Walmart, eBay, etc., seriously increased. And just in time for Holiday shopping!

Another interesting thing to note is the declining visibility of the FDA site, after enjoying much of it last year with Covid-19 in full swing. According to the research, Google is currently giving more room for other health publishers and retailers, letting them rank better.

The update may have come at the right time for eCommerce and Shopping sites, but it’s important to remember this may be a short-term thing since it takes about a week or two for a full rollout.

Don’t delete the bad reviews

Speaking of the Holiday Season and Google, don’t delete bad reviews you might get for your customer service (not because you’re bad, but because – hopefully – you’ll have a lot of work and customers could wait longer for their presents 😉 ).

According to Google, you should value all reviews, for they can come in handy to potential customers when they’re honest and objective, and therefore – trustworthy.

Start with yourself – would you buy something if all the reviews were only good and not a single star was missing? Reply to your reviews, offer help and add more context and show potential customers you care.

 

 

 

 

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Unconfirmed Google Algorithm Update Rolls Out October 15th – October 18th

10/19/2021

Not to sound like a broken record, but, here we go yet again. Google sure knows how to keep the SEO community on its toes, as evidenced by another recent unconfirmed  Google search ranking algorithm update.

For those who haven’t been keeping tabs, this is one of at least six updates to roll out in the last couple of weeks.

The most recent one appears to have rolled out between October 15 and 18, according to Search Engine Journal.

While nothing too crazy seems to have occurred, chatter in the search engine forums shows that many SEOs are experiencing significant effects.

 For instance, some have reported drops in traffic between 20 and 30 percent, along with rankings for their main keyword phrases.

 Here are a few direct quotes taken from WebmasterWorld that support this:

“Huge decline so far this morning in traffic… -20% or so. Haven’t ever seen this happen before….” 

“Starting the morning with a massive decline in USA traffic, -74% at 10:30am. CA -40%, home page down 40%. UK / AU normal. Rather than the usual starting off normal and dropping off a cliff at 8-9am sharp, today traffic has been very low across every hour. This is happening so often now that you really can’t call in an “update”…Google just goes from massive decline to the next 2-3X a week now…traffic has been abysmal since September 14th.”

“Search is down 30% and direct is down 35% as of 12:30pm today…what a freakin catastrophe Google is every day now.”

 “Even for a Saturday this is very quiet, 15 hours of my Googleday gone and traffic at 26% of average. The last 3-4 hours of my Friday night were also quiet.”

 “Saturday traffic was relatively normal, but today USA and UK traffic are both down more than 40%. My daily home page traffic is perpetually down for weeks, sometimes by as much as 60% on any given day. This was also the case in June, when my home page would just vanish from the SERPs every other day.”

Here’s what the tracking tools had to say:

Semrush:

SERPmetrics:

Advanced Web Rankings:

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