The rollout for this Google search algorithm update will take about a week
Google has released a new algorithm update, targeted specifically to search spam and it should take about a week for a full rollout. The announcement was made via Twitter saying it is a part of their regular work to improve results, but there wasn’t much more information. Google wasn’t so specific in explaining if this is connected to links, content, or other forms of spam, so they took the opportunity to link to the high-level Google webmaster guidelines.
Why is this important?
Spam updates target specific guideline violations which could affect your ranking or traffic. They are usually designed to cherry-pick low-quality websites that are violating Google’s best practice guidelines – so, actually listening to their advice and going through the guidelines does sound like a good idea. However, if you noticed some changes with your website traffic – you may have been impacted with the new November 2021 update, but give it some time and wait until the update finishes rolling out, and then check if there are changes you need to make. If you need help – you can always contact us here.