fbpx

Google Releases News Transparency Policy For Publishers Google Determines Transparency Guidelines Based on "Useful Information"

author image Written by: Nicole McCormick           Categories - In The News, SEO

After quietly releasing a formal policy regarding transparency for news publishers back in February, Google is offering up more specific details regarding what constitutes transparency.

According to Google, the search engine determines “what constitutes meaningful transparency from news sources” by considering “what types of information an ordinary person might find helpful if they want to assess a site’s credibility.”

Google went a step further and explained what these “article level” factors are, along with the signals that it may use to “consider information that helps users quickly gain context about articles or the journalists covering stories.”

See the full breakdown below:

  • An article byline (name of the author) that links to a bio page that outlines the author’s credentials and expertise.

  • The article’s publishing date.

  • A label that states the type of article – “Opinion” or “News,” for example.

Site Level Factors

In addition, Google explained “site level” factors and signals that “helps readers understand a site’s purpose, its organizational structure, and the kinds of information they can expect from that site.” This includes:

  • The amount of information provided, including a mission statement along with editorial policies and standards.

  • Information about a site’s staff along with bios for both the editorial and business team.

  • Thorough contact information.

  • Additional information like the site’s owners and/or funding sources – for example, government-funded or ran by staff with political affiliations.

Additional Guidelines

Google has also implemented the following principles to help “ensure the transparency policy is inclusive and responsive to industry changes.”

  • Google considers different regional and country-level expectations and practices around transparency. This is most important in areas that have less press freedom, and where journalists face threats and risks to their safety.

  • Google looks at different inputs and considers a broad range of editorial practices. This helps “ensure that distinctive editorial philosophies” do not impact the credibility of authoritative sources.

  • Google will also consider information that is clearly available to users, “so that larger, more technically sophisticated sites and smaller sites that use simple text to convey information are on equal footing.”

So, there you have it! Hopefully, this information will provide some much-needed clarification for news publishers.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Page Experience Update Pushed Back To June

April 20, 2021

A major algorithm update previously scheduled to launch in May has now been pushed back to June of this year. The Page Experience algorithm update, which was announced in November 2020, will see the Core Web Vitals become ranking signals when it is eventually rolled out. The update will also see changes made to Google

read more

Google Rolls Out Full Coverage News in Regular Search Results

March 9, 2021

Google has finally rolled out its Full Coverage news feature in search results, two years later than anticipated. First introduced to Google News back in 2018, the Full Coverage feature provides users with more context regarding news stories from multiple sources. After the initial launch in 2018, Google said a wider rollout would take place

read more