Heads Up! Google announced the tentative 2023 release schedule for Google Ads API. This announcement comes equipped with a list of launch and sunset dates but as always they are subject to change.
The last update Google Ads API received was around the first week of June 2022. At that time Google had announced that Google Ads API V11 was complete and ready to use.
Before that, Version 10.1 and Version 10.0 were release in early 2022, just months apart.
Though Google hasn’t said much in terms of specifics, based on the last update, this round of releases should be on par. Here is Google’s current posted schedule, outlining versions, what release, and projected launch and sunset dates.
But again, keep in mind that Google likes to keep things tentative, so don’t be surprised if these dates change.
Best Practices for Google Ads API
A trend thats been pretty consistent with Google’s updates is the levels of impact that users notice. Since we can be expecting a Google Ads API update by January 2023, preparing for errors and debugging is a great option before an update.
Considering that, below you will find Google Ads Developers’ recent Best Practices Guide for handling errors and bugs.
If you want to learn more, Google Ads Developers YouTube Channel also has a Best Practices for Google Ads API.