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Google Predicts Which Pandemic Habits Are Here to Stay How the Pandemic Shaped Present & Future Consumer Shopping Habits

author image Written by: Nicole McCormick           Categories - In The News

While early pandemic fads like whipped coffee and banana bread are long forgotten, some trends are here to stay, according to Google.

In a recent report released by the search engine giant, Google predicted that certain practices adopted by consumers during the COVID-19 will continue indefinitely.

Even after the majority of the world’s population is vaccinated against COVID-19, the following consumer shifts will continue to live on, Google speculates.

1. Doing A Search Before Shopping

Because consumers have been forced to limit their number of weekly shopping trips, more and more people have turned to Google to see which stores have products in stock before heading out to the store.

How does Google know this? Searches for “who has” and “in stock” increased by over 8,000% during the early months of the pandemic.

2. Taking Fewer Trips

As previously mentioned, consumers are making far fewer shopping trips, which will likely continue after the pandemic. To back up this prediction, Google cites an increase in searches for “can you freeze” and “home delivery.”

3. Spending Less Money

In its report, Google cites the following statistic from Kantar: 71% of people in G-7 countries say their personal income had or would be impacted by the pandemic.

As a result, a separate report from BCG found that 29% of consumers said they would save more money, and 27% would spend less on nonessential items.

4. Finding Alternatives

If the early days of the pandemic taught us anything, it’s that an essential item we rely on, like toilet paper, can disappear from store shelves in the blink of an eye. For this reason, consumers have become more adaptable and are willing to seek out alternatives when their favourite products or services are taken away. As people become more comfortable with these alternatives, Google expects that consumers will stick with them in the long run.

Google cites the following data to back up this prediction:

  • Searches for “online learning” went up 400% year over year

  • Searches for fitness apps jumped 200% year over year

  • Searches that included “with friends online” went up 300% year over year

Other Big Predictions

Unsurprisingly, Google also predicts that working from home, virtual events, and online shopping will be the norm long after the pandemic has ended.

While nobody can truly predict the future, especially in the midst of a global pandemic, Google’s predictions are pretty sound and are likely to be true. Therefore, brands will need to continue to adapt to these changes in consumer behaviour in order to remain successful.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google’s Spam Update Has Rolled Out

10/25/2022

Last week, Google announced the October 2022 Spam Update would be rolling out. The update began on October 19th but it took less than 48 hours to complete, Search Engine Land reports. Users didn’t expect such a quick turnaround from a spam update but here we are.

What Is The Update & How Does It Work?

Google’s October 2022 Spam Update is a new search ranking algorithm. This means its impacts will be visible in search results, however you might be impacted too. This spam update was global and affects all languages, Search Engine Land reports.

Google expected the spam update to take up to a week to rollout but it was quicker than most expected. Users can see on Google’s Search Ranking Updates page where the updated was added and listed as complete on October 21st. Google’s spam update is meant to attack harmful stolen content or malicious websites.

Read More: Google Launches October 2022 Spam Update

Here is what Google says about the October 2022 Spam Update:

“While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates. For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.”

Previous Spam Updates

As Google mentions their AI-based spam prevention system, you might be wondering how many spam updates there have been before. And more importantly, what to do if you’re sit has been hit.

When you have a look at Google’s Search Ranking Updates page, users can see that 2021 was a big year for spam updates. The last one rolled out in November 2021 and before that there was a two part update in July.

Read More: Google Offers Insights Into How It Deals With Spam

What Do Users Think About The Update?

Now, you might be wondering what people are saying about the October 2022 Spam update and if many users have been impacted. Here’s what SEO expert Glenn Gabe says about the update and what impacts he sees.

Search Engine Land reports on what users can expect from this update’s impacts.

“Spam updates target specific guideline violations. Google did not say if this was links, content or other forms of spam, but rather just said it is spam-related in general,” says Barry Schwartz. With such a wide gap between spam updates, users could be waiting another year before Google runs one again.

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Smart Campaigns Will Be Gone For Good Soon

07/22/2022

Google began rolling out automatic updates to convert Smart Shopping campaigns to Performance Max – Search Engine Land reports.

For most users, the updates will finish rolling out in two months. They will receive a notification around 2 or 3 weeks before the updates take effect. They will also be notified of the specific date when the campaigns will be converted. However, some Smart Shopping campaigns, like the ones using vehicle ads, will be completed early next year.

Read More: Google Updated Performance Max Campaigns

Don’t Wait For Google

You don’t have to wait for Google to do this for you. Actually, you shouldn’t – take this into your own hands and have more control over the settings of your campaigns.

If you want to update campaigns on your own, because you’re smart, strong, and pretty – you can do that by using the ‘one click’ upgrade tool.

Whether your campaigns are automatically- or self-upgraded with the tool, all the history and learnings from your previous Smart Shopping Campaigns, along with its settings are automatically transferred over to your new Performance Max campaigns.

Read More: Google Performance Max Getting 7 New Updates

New Ad Creation Tools

Google also launched three new ad creation tools which could help drive better results, especially on YouTube:

  • Asset Storage
  • Video Ad Templates
  • Voice-over Audio

These new tools should help advertising teams out there create and collaborate on campaigns without leaving the ads platform.

Read More: Discovery Ad Users Get Four New Features

Read More: Data-driven Attribution Becomes The Default?

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