Google: New Business Profile Menu Is Complete After Testing This Summer, Its Now Rolled Out

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News, SEO

A brand new appearance for Google’s Business Profile Menu has been spotted!

The new business profile menu was spotted live this week and users are loving the options so far.

We think this is totally linked to the trial phases that Google was testing this past summer. July past, Professor M posted screenshots of the profile testing to Local Search Forum. This is the latest step Google is taking in making profile interfaces easier and more interactive.

What’s New In The Business Profile Menu

With this recent update, users who have business profiles with Google are in for a treat.

The roadblock that the former version of the menu presented was that there wasn’t easy access to profile options. Users were having a difficult time finding the correct settings to monitor their account or make edits.

Read More: Did You Know Google’s Testing New Icons?

But have no fear! That’s what the brand new profile design is here for. Twitter user @monika750333 noticed the change on business profile.

Here’s what she tweeted:

Essentially, this new profile set up will let business owners the ability to easily edit their profiles by selecting from one of the many icons. Another bonus is profile holders can do this right from the web search, SEO Roundtable reports.

Just to give you all a visual, here’s a look a SEO Roundtable writer Barry Schwartzs’ business profile:


The expanded menu includes more visible buttons but users to make edits. Some actions include: edit profile, add photos, messages, read reviews, and performance just to name a few.

This brand new menu will be a great tool to help business owners make edits to their account.

Julia Cashion

Virtual Food Brands On Local Search


Google updated its Google Business profile guidelines and now allows virtual food brands to be listed under some conditions.

What is a virtual food brand? It’s a form of a restaurant that has no brick-and-mortar outlet but only exists digitally. That means that a virtual brand offers food via delivery only, or that it collaborates with an existing restaurant and third-party delivery apps.

For example, you might have your own brand of a meatball sub, you know the ingredients and the recipe which you share with a specific restaurant. That restaurant then makes and sells your meatball sub instead of you. So, basically – you own a branded meatball sub that is available in certain places.

So, how will this work?

Co-Located Food Brands Offering Pick-up

  • Co-located food brands must each have their own signage. If they offer pick-up to all customers, their address should be displayed.
  • If a brand only delivers from a joint kitchen, the address must be hidden and the service area must be added specifically to that brand in order to prevent confusing their customers.

Delivery-only food brands

    • If they have distinct branding and a distinct website, delivery-only brands (i.e. those operating from virtual kitchens) are allowed.
    • Multiple virtual brands operating from the same location are permitted but require additional verification.
    • To avoid confusing their customers, delivery-only brands must hide their address on their business profile and add their service areas.
    • If a food brand authorizes a virtual kitchen to provide food through a verified provider, the virtual kitchen may manage the business profile of each authorized brand after the authorization is confirmed.
    • If a facility uses a delivery-only brand, it is allowed to have its own separate business profile.

Why Is This Important?

Because a virtual food brand can now get the recognition it deserves. By being able to appear on Local Search, you increase brand awareness and achieve more purchases. According to Google, 76% of people who use their phones to conduct local searches eventually visit a business within 24 hours and 28% make a purchase as a result. Sounds good, right?

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Google Business Profile Makes New Users Wait


With the new name and an update, the Google Business profile came with a few other changes. Now, when you add a new owner or a manager to a profile, they must wait for seven days before they can start managing all of the features.

Given that new owners and managers would run into issues along the way, Google decided to make them wait for a week in order to be able to continue their work problem-free.

Before the update the process of adding new owners and managers has been problematic on many occasions, for example:

  • Removing or deleting a profile
  • Taking over listings by changing details and removing others
  • Locking up a listing

So, not only will there be fewer headaches, there will be less security problems, too.

During this 7 day period, the new owner or manager gets an error if they try any of the following:

  • Delete or undelete a profile.
  • Remove other owners or managers from a profile.
  • Transfer primary ownership of a profile to themselves or a third user.
  • An existing owner or manager tries to transfer primary ownership of the profile to a new owner or manager still in their first 7 days.

As explained by Google: “If the new owner or manager deletes their account within the first 7 days, they’re removed from the profile. If they undelete their account, they must be added to the profile again.”

To find out how to add (or remove) owners and managers, check out this resource.


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