Google Maps Named the Most Dominant Tool for Local Search

author image Written by: Nicole McCormick           Categories - In The News

Google Followed by Yelp and Facebook Found to be Leaders in Local Search

It should come as no surprise that Google Maps has been named the most dominant tool for local search, according to a recent survey from Brandify. The survey, which gathered data from 1,000 male and female respondents living in the U.S, found that 77% of respondents primarily use Google Maps to find information about business near them over other tools and sites. The second most popular tool when it comes to searching for local businesses was found to be Facebook, followed by Yelp. Brandify survey results regarding local search

Source: Brandify

More surprisingly, the surge in popularity of voice technology devices like Google Home/Assistant and Amazon Alexa was found to have had little impact on local search with only a minority of survey respondents selecting such devices as their preference for local search.

Searches by Business Type

As for what businesses consumers are mainly searching for, food would appear to be top of mind. When asked to select which types of businesses they searched online for within the past 30 days, 84% of consumers indicated they searched for restaurants. Retail followed in second at 52%. Brandify survey results show which local businesses people often search for Source: Brandify

Local Search on The Go

Another interesting takeaway from this survey is that while 81% of respondents prefer to use a smartphone for local search, 59% of mobile local search activity takes place at home, rather than on the go. In fact, only 31% of the survey’s respondents said they searched for local businesses while in the car or “out and about.”

What People Are Searching For

When asked what three pieces of information were most important when searching for local businesses, hours of operation came out on top at 70%, followed by basic contact information like name, address, and phone number at 67%. In third place was reviews from other consumers at 46%. Other data points found to be important to consumers include links to the business’s website, business description, and photos.

What Happens Next?

So, what are consumers’ next moves after the search takes place? The survey found that more than half of the respondents are likely to visit the business in person, 36% would call the business, and 13% would send them an email. Among those who would actually visit the business, 54% percent like to move quickly and will pop in either “right away” or the same day, with the remainder visiting within the next few days.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Introduces New Curbside Pickup & Delivery Features for Local Businesses


Good news for local businesses that have adapted their business model during the pandemic – Google is launching new features that allow users to see a business’ curbside pickup and delivery options along with other important information within Google Maps and Google My Business.

Such information includes:

  • Delivery providers

  • Pickup and delivery windows

  • Delivery fees

  • Order minimums for delivery or pickup

Google is starting off small, and will be rolling this feature out only for Instacart and Albertsons Cos. stores in the U.S. However, there are plans to expand to Maps and other partners later on.

Google is also currently testing another feature that would improve the curbside pickup process for customers by providing real-time updates between the customer and the store.

Here’s what this would look like:

A customer places an order for curbside pickup on the store’s app and it gets added to Google Maps. Google will notify the customer when it’s time to leave to pickup their orders, and ask them to share their estimated time of arrival (ETA). Their ETA will be continuously updated depending on the customer’s current location and traffic flow. When they arrive, customers can check in on the Google Maps app, and even let the store know where they are parked, and someone will bring out their order for curbside delivery.

Google will begin testing this feature with grocery store chain Fred Meyer in the summer of 2021, but only in select stores located in Portland, Oregon. It is unknown if this feature will be rolled out to include other stores and locations.

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Users Can Now Upload Their Own Photos to Google Maps Without Leaving a Review


Google Maps is making it easier for businesses to leverage user-generated content by allowing users to create helpful content within the app. 

The first update allows users to share their experience with a particular business through photos in Google Maps. Previously, users could only do this when leaving a review. The goal is to make it easier for users to share and find local business recommendations and treat Maps as more of a casual, social platform.

“With all the change our world saw over the past year, people are relying more than ever on high-quality, updated information about the places around them — like if a nearby restaurant is open or if a local grocery store has updated hours,” said Kevin Reese, Google Maps’ Director of Product in a recent blog post.

“To make sure your map reflects the real world, we make it easy for anyone with a Google account to contribute their local knowledge about more than 200 million places in Google Maps. These community-led updates help people everywhere make better decisions about what to do and where to go.”

The photo update option is essentially just a photo uploaded to Google Maps with a short description.

Users can add a photo update by finding a certain location in Maps and clicking the Updates tab. There, they can click on “Add a photo update” and upload as many photos as they please.

Google Maps Community Challenge

Google is also launching a new community challenge pilot that will encourage users to contribute reviews, photos, and updates to the Google Maps platform. The goal is to update over 100,000 business profiles in just one month.

Users can participate by going to the Contribute tab and clicking “Join the Local Love challenge.”

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