Google launches four new tools for travel marketers Destination Insights and more among Google's new travel tools

author image Written by: Wade Morris           Categories - In The News, Pay-Per-Click (PPC) Marketing, SEO

As COVID-19 numbers die down in different parts of the world, travel seems to be on many web users’ minds. In fact, searches involving travel destinations, travel permissions, and pandemic-related travel restrictions are at an all-time high according to Google.

With a surge in hopeful travellers, Google has launched a set of tools to make travel marketers’ jobs easier.

Google announced on July 14 that it would launch Travel Insights in the United States. Travel Insights are a set of four tools aimed to help marketers make smarter and more beneficial decisions based on Google users’ habits. This feature was previously available to some marketers in the Asian-Pacific region, but until now it had not been expanded upon.

“Google is working hard to listen to customer feedback and ensure travel businesses and tourism officials have the information needed to continue recovery,” the company said in a blog post.

These new tools come from a partnership between Google and Destinations International and Hospitality Sales and Marketing Association International (HSMAI).

Learn more about these four tools below.

Destination Insights

Where do people want to travel most?

This tool helps users understand the demand for travel and how it changes. Specifically, it provides location-related info to the user, indicating the fastest-growing travel destinations, the countries with the most inbound interest, and the top cities in demand.

Hotel Insights

Travelers need hotel space – but how are they looking for it?

Hotel marketers may benefit from this tool, which allows them to see what search queries and booking trends are popular in their region.

Focusing Facts

This tool, which is located within the Destination Insights portal, displays quick insights that marketers can draw from whenever necessary. These are based on the previous 84 days’ worth of data, giving users a relevant set of info to work with.

Demand Sizing

Also found within Destination Insights, this tool allows marketers to apply different filters to compare both inbound and outbound interests between countries.

You can keep up to date with Google’s travel news and updates on Google’s travel blog.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Google Announces Free Option For Travel Ads


There’s one question that every frequent traveller probably has an answer to: what’s the first destination you’ll explore when the COVID-19 pandemic ends?

Google knows that tourists are antsy to start preparing their post-pandemic travel plans, and travel companies are excited too. The search engine company cites these reasons for one noteworthy change they recently made to their trip-planning portal, Google Travel. Now, travel companies will be able to display booking links on the portal for free.

Google Travel shows photographs, pricing, and descriptions to accompany each booking link. Previously, travel companies would have to pay to have their links appear on the portal – these are called hotel ads. Google still offers hotel ads, but has now added a free option.

What’s the difference?

“No one can buy a better placement for free booking links,” according to Google, though “advertisers can bid to be ranked higher in the hotel ads section.” In other words, the paid ad option is a safer bet for travel companies to ensure their links will rank high.

Ultimately, Google says that users will have a wider access to booking options because of this change.

Google had previously made similar changes to Google Flights and Google Shopping, so it’s possible that we’ll continue to see the search engine unroll free options on its various web portals.

read more