As COVID-19 numbers die down in different parts of the world, travel seems to be on many web users’ minds. In fact, searches involving travel destinations, travel permissions, and pandemic-related travel restrictions are at an all-time high according to Google.
With a surge in hopeful travellers, Google has launched a set of tools to make travel marketers’ jobs easier.
Google announced on July 14 that it would launch Travel Insights in the United States. Travel Insights are a set of four tools aimed to help marketers make smarter and more beneficial decisions based on Google users’ habits. This feature was previously available to some marketers in the Asian-Pacific region, but until now it had not been expanded upon.
“Google is working hard to listen to customer feedback and ensure travel businesses and tourism officials have the information needed to continue recovery,” the company said in a blog post.
These new tools come from a partnership between Google and Destinations International and Hospitality Sales and Marketing Association International (HSMAI).
Learn more about these four tools below.
Where do people want to travel most?
This tool helps users understand the demand for travel and how it changes. Specifically, it provides location-related info to the user, indicating the fastest-growing travel destinations, the countries with the most inbound interest, and the top cities in demand.
Travelers need hotel space – but how are they looking for it?
Hotel marketers may benefit from this tool, which allows them to see what search queries and booking trends are popular in their region.
This tool, which is located within the Destination Insights portal, displays quick insights that marketers can draw from whenever necessary. These are based on the previous 84 days’ worth of data, giving users a relevant set of info to work with.
Also found within Destination Insights, this tool allows marketers to apply different filters to compare both inbound and outbound interests between countries.
You can keep up to date with Google’s travel news and updates on Google’s travel blog.