Google Launches 'Shops' on Mobile Search Results Tips On Optimizing For Mobile Search

author image Written by: Rabije Gashi Corluka           Categories - SEO Tips

Google has launched a ‘Shops” section in the mobile search results, currently only for users in the US. This section now shows retailers that can help with a search query. Logically, the results depend on the organic search rankings.

A spokesperson from Google told Search Engine Land that they launched this feature to help present more seller options on Search. “This feature currently shows 3 shops and users can then expand to see up to 10 merchants depending on availability.” – they said.

Along with the free product listings and the deals section on search results, this is a part of Google’s intention of helping increase the visibility of retailers’ brands and drive their traffic. On the other hand, since the only way to get to these positions is to already have a good ranking, it might be harder for new retailers to reach these sections.

This makes the content guidelines even more important for merchants, as well as the optimization for both mobile and desktop views.

How To Optimize For Mobile Search

It’s no secret that mobile search is getting more popular by day – half of the web traffic comes via mobile searches. You can test if your page is mobile-friendly by using a variety of tools, including this one by  Google.

According to Google itself, here are a few things to think about when it comes to optimizing your website for mobile use:

  • Make sure your site loads quickly

Visitors leave if the page isn’t loaded in 3 seconds. This can be avoided by using a slightly different URL for a mobile version, optimizing your images, reducing redirects and browsing caching, and not blocking JavaScript, HTML and CSS code.

  • Make the site responsive and easy to navigate

You want to prevent your visitors become frustrated and leaving your page. That can be achieved by enabling them to easily find what they’re looking for. This is where design comes into play. Also, you want the site to be responsive and make it adapt to the screen size by detecting the resolution and adjusting using clever CSS.

  • Let Users Take Action Easily

Make it easier for users to contact you, search for a product or make a purchase. There are a lot of techniques to do this. For example, try adding colours and icons, distinguishing buttons from text, and more.

For more tips on optimizing your page for mobile search, check out this resource.


Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Five Changes Coming To Mobile Search


At the Search On 22 event, Google announced many new features coming up in the next months. Changes will be seen all across Google Search, Google News, Shopping, and more.

The search engine announced rolling out five big changes to Mobile Search. We’ll see an upgraded mobile search bar that will include some useful features for finding relevant information. The display of the result will also change, giving more space to images and video.

Let’s see what’s new!

Google Search Shortcuts

Who’s still typing stuff on Google Search when there are ways of doing it differently? By differently, I mean easier. Like that flower at the arboretum? Find out what it’s called with Google Lens. Want to translate text? Google Lens again. What’s that song called that you can’t remember the words of? Try humming into the microphone on Google.

Those features are still here, only more apparent with tappable shortcuts. Take a look at how it’ll look like:


Results In The Bar

In the upcoming months, links to results will be displayed in the search bar of Google’s mobile search, making finding stuff even easier. That extra few seconds count!

Basically, before you click ‘search’, Google will start populating results based on your typing. Here’s an example:

Refining The Queries

The search engine will also add query refinements so that you can find the most relevant results more quickly. It’s doing that by providing an assortment of query refinements. So, if you type a query into Google’s mobile search bar, it will offer suggestions for making your query more specific:


Google Web Stories

As you’re learning about a topic when searching with the above-mentioned refinements, Google will offer other helpful information, even some content from creators on the web. You’ll be able to see their stories, tips, things to do, and any other important aspects you might want to know.

Here’s what it will look like:

Mixing Text, Images, And Videos

Last but not least, Google will follow the trend of making people spend extra time on their phones by offering them scrollable content they’re interested in. The mobile search results will be a mixture of text, images and videos, so you’ll no longer have to travel between the web, images, video tabs, etc. Everything will be displayed on the front page.


And there you have it! Google’s all about making things easier, faster, better and more convenient as always. Looking forward to seeing it work!

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Google Rolls Out “Continuous Scrolling” For Mobile Search


After what feels like an endless rollout of algorithm updates, we finally have some different news from Google to share – Google announced yesterday that it would be launching “continuous scrolling” on mobile search results.

 So, what exactly is “continuous scrolling”?

When you search on your mobile device and scroll down to the bottom of the results, the next set of results will automatically load so you don’t have to manually click “see more.”

Continuous scrolling will not go on infinitely, however, and will only apply for up to four pages of search results.


The goal, Google says, is to make “browsing search results more seamless and intuitive.”

“While you can often find what you’re looking for in the first few results, sometimes you want to keep looking. In fact, most people who want additional information tend to browse up to four pages of search results. With this update, people can now seamlessly do this, browsing through many different results, before needing to click the “See more” button.”

Here’s an example Google provided that explains why this may be useful for some users.

“For broader, more open-ended questions like “What can I do with pumpkins?” you may want to consider more results and inspiration before deciding how to move forward.”

Google added that scrolling through more results than what would typically only show up on the first page can provide you with options you hadn’t considered, like “no-carve pumpkin decor ideas for Halloween, pumpkin seed recipes that make your pumpkin worth carving and more ideas for how to make the most out of your gourd.”

Continuous scrolling for mobile officially began rolling out today (October 15) for most mobile English searches in the U.S. No word yet on when it will roll out for other languages and countries outside of the U.S.

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