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GOOGLE LAUNCHES SEARCH CONSOLE INSIGHTS NEW FEATURE HELPS PUBLISHERS AND CONTENT CREATORS

author image Written by: Wade Morris           Categories - In The News, SEO

For any site owner who cares about their site’s performance, data collection is a must. Google’s latest tool allows site owners to collect data about content performance – a promising feature for those who care about SEO.

Google launched Search Console Insights this week. The feature exists in Google Search Console, the search engine’s hub for measuring search traffic and performance. Google describes the new Insights feature as an “experience” that “joins data from both Search Console and Google Analytics with a goal of making it easy to understand your content’s performance.”

The feature was launched in beta testing in August 2020, but was only available to a small audience via invite. This week, Google is rolling out the feature to all Search Console users.

What It Does and How It Works

Search Console Insights is particularly beneficial to content creators and publishers. Its goal, Google says, is to help these people understand what content attracts audiences and how they find it.

Search Console Insights can help users identify:

  • What pieces of content perform well

  • How new pieces of content perform

  • How web users find their content

  • What search queries lead to the discovery of their content

  • Which articles on the web link to their content or site

You can access Search Console Insights in a few places – either through Search Console’s ‘Overview’ page, or at this link.

As the feature is still in testing, Google is accepting feedback about the feature. You can leave feedback at the bottom of the Search Console Insights page.

This feature comes at a pivotal time for Google and SEOs – this week, Google launched its long-awaited Page Experience Update, which will continue its rollout over the next ten weeks. Earlier this month, Google brought forth a core update, which rolled out over a ten-day period.

READ MORE: Google’s Page Experience Update Begins Rollout

It is unclear whether Google chose to launch Search Console Insights to coincide with these launches. Perhaps Google wanted to help site owners who feared their content would perform poorly following the other updates – though Google has not suggested this themselves.

READ MORE: Google Core Update Finishes Rollout After 10 Days

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Google Updated Performance Max Campaigns

04/28/2022

Performance Max campaigns in Google Ads have been updated with three new features, Google announced earlier this week. Among the additions are New customer acquisition goals, new Performance Max insights reports, and a one-click upgrade tool for Smart Shopping. Let’s dig right in and see how these features can help drive your business!

New Customer Acquisition Goals

You can now use your data to help Google identify (and target) new customers with PMax campaigns. This feature should help you identify who’s a new sure, who’s an old one, which will definitely help with the strategy. There are a few options available:

  • Customer Match Lists – When first-party data is uploaded (name, email, phone, country, postal code), Google gives a match rate that shows how many of your customers have a matching Google account that can be used for targeting. Much cooler than third-party cookies, eh?
  • Conversion Tags – using them might help the new feature cut out people that aren’t new
  • Google’s Autodetection Method – Besides the previously seen Google detected purchase conversion tracking in Smart Shopping, Performance Max also has new machine learning models that predict whether a user is a new customer or an existing customer.

Performance Max Insights Reports

Photo source: support.google.com

If you’re looking for more information on campaign performance, you will be pleased with this new feature. There are two new additions to the insights page:

  • Asset Audience Insights – this will tell you how text, images and videos ‘resonate with specific customer segments’. That means you will be able to see what your customers engage more with, with what content.  Using those insights, you can customize your marketing strategy!
  • Diagnostic Insights – these insights will show you all the issues that might prevent your ads from showing. It will also give you some suggestions on how to fix it.

One-click Upgrade Tool For Smart Shopping

This will begin rolling out soon, Google said, and Smart Shopping and Local campaigns will no longer exist. You’ll get notified when the tool becomes available and after you upgrade it, a new Performance Max campaign will be generated and keep the information from previous campaigns.

Here’s how to upgrade:

 

Why Is This Important?

You already know that tracking everything is the key to success. Well, one of the keys. These additional insights will not only help you keep track of your customers’ engagement and preferences, but will help you develop and customize your marketing strategy. Like it or not, Performance Max is alive and kicking and adapting to it sounds like the smartest choice.

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TikTok More Popular Than Google In 2021

12/30/2021

For the first time in the last 20 years, Google wasn’t the most popular web address in a year – the title now belongs to TikTok.

The social video app owned by ByteDance has been a key digital platform for a while now. Gaining popularity during the pandemic, TikTok is now an opinion-maker of its kind and a go-to solution for targeting the younger generation, Gen Z.

According to Cloudfare, TikTok gained (and remained) number one in the global ranking on August 10, 2021. Before that, it was a back and forth battle with Google, but since then, the video app has mostly taken the lead.

Even though Google managed to come first again a few times, it didn’t win for the holidays. On Black Friday, TikTok rose again – a key fact for e-commerce businesses that rely on Google during the holidays shopping spree.

In comparison, TikTok was number seven in ranking after Google, Facebook, Microsoft, Apple, Netflix and Amazon in 2020.

The app now has more than 1 billion monthly active users and doubled down on privacy, ad measurement and commerce, so it isn’t surprising that brands and marketers are getting more comfortable with advertising on it. The fact that the number of consumers exposed to ads nearly doubled, going to 37% this year, also helps.

After managing to surpass the potential ban in the U.S last year, TikTok continued attracting users and gaining more downloads. It became the first non-Facebook mobile app to surpass 3 billion downloads.

While staying in touch with its users and adapting to changes such as the return of longer videos, TikTok might have the potential to become a leader in the advertisement in the future.

The Year’s Winners By Cloudfare

Top 10 — Most popular domains (late) 2021

  1.  TikTok.com
  2. Google.com
  3. Facebook.com
  4. Microsoft.com
  5. Apple.com
  6. Amazon.com
  7. Netflix.com
  8. YouTube.com
  9. Twitter.com
  10. WhatsApp.com

Top 10 — Most popular social media domains (late) 2021

  1. TikTok.com
  2. Facebook.com
  3. YouTube.com
  4. Twitter.com
  5. Instagram.com
  6. Snapchat.com
  7. Reddit.com
  8. Pinterest.com
  9. LinkedIn.com
  10. Quora.com

 

 

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