Google Launches Property Promotion Ads For Hotels New Ad Format Will Help Target Users Uncertain of Which Hotel they Want to Book

author image Written by: Nicole McCormick           Categories - In The News

Google has officially rolled out property promotion ads for hotels, which will appear when users search for different travel destinations. This new ad format was created to help hotels target users searching for information about a particular location, but don’t yet know what hotel they’d like to book. 

These property promotion ads are now displayed in the Google search results for geographical locations. This means that when users search for a particular location, like New York City or Rome, Italy, they will also receive hotel recommendations within Google.

“They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion ads was done through a whitelist,” said Peter Fernandez, Product Manager, Hotel Ads in the official announcement.

Fernandez also emphasized that the new property promotion ads are not the same as hotel booking link ads.

“While standard hotel booking link ads are meant for advertisers to capture a booking for a hotel a user already chose, property promotion ads are designed to enable advertisers to influence the buying decision for users still looking for a hotel,” he said.

Prior to the rollout, property promotions was a “whitelist only” ad solution. Now, any hotel campaign advertiser can participate using the Google Ads interface.

The property promotion ads will be made available via an ad group type within the Hotel Campaign in Google Ads, and advertisers can set specific bids for property promotion ads within the Google Ads interface, API, and bulk upload system.

Nicole McCormick

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

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