Switches to Google Business Profile
Google Business Profile will be the new name of what we knew as Google My Business. The reason for this, according to Google, is to “keep things simple”. We will, however, need to wait for simplicity for a couple of months until Google My Business is out of business.
Google says that businesses with single listings should be using this new place while letting the bigger businesses deal with Google My Business – which is also getting a makeover and is to be called “Business Profile Manager”.
For a while now, Google was letting business manage their individual listings in the actual search results or Google maps, but now would like businesses with single listings to use Search or Maps for their management, and not the Google my Business. Why you might ask? Well, because the new and improved “Business Profile Manager” will be primarily supporting those businesses with multiple locations.
In the upcoming months, we will be introduced to new changes in the old Google My Business – hint: it’s not only getting a new name. You will have the possibility to claim and verify your Google Business Profile directly in Google Search and Google Maps, Call History will now be available in US and Canada, and you will have the option of Messaging being done from Google search – along with controlling message receipts. Google Ads will also let you plan your Local campaign budgets using Performance Planner with which you can see forecasts for your campaign, explore outcomes, manage budgets, and more.