Good news for local businesses that have adapted their business model during the pandemic – Google is launching new features that allow users to see a business’ curbside pickup and delivery options along with other important information within Google Maps and Google My Business.
Such information includes:
Pickup and delivery windows
Order minimums for delivery or pickup
Google is starting off small, and will be rolling this feature out only for Instacart and Albertsons Cos. stores in the U.S. However, there are plans to expand to Maps and other partners later on.
Google is also currently testing another feature that would improve the curbside pickup process for customers by providing real-time updates between the customer and the store.
Here’s what this would look like:
A customer places an order for curbside pickup on the store’s app and it gets added to Google Maps. Google will notify the customer when it’s time to leave to pickup their orders, and ask them to share their estimated time of arrival (ETA). Their ETA will be continuously updated depending on the customer’s current location and traffic flow. When they arrive, customers can check in on the Google Maps app, and even let the store know where they are parked, and someone will bring out their order for curbside delivery.
Google will begin testing this feature with grocery store chain Fred Meyer in the summer of 2021, but only in select stores located in Portland, Oregon. It is unknown if this feature will be rolled out to include other stores and locations.