Google Introduces New Algorithm Update As Link Spam Continues to Roll Out Unconfirmed Update Comes Three Weeks After Link Spam Update Rollout Began

author image Written by: Nicole McCormick           Categories - In The News, SEO

Google certainly doesn’t waste any time! While the Link Spam Update   is still rolling out after three weeks, it appears that Google has begun rolling out yet another algorithm update this week. 

READ MORE: Google’s Link Spam Update Begins Rolling Out 

According to Search Engine Round Table, the update likely began rolling out on Tuesday, but things started to spike on Wednesday, August 18th. 

It’s possible that the activity is related to the Link Spam Update, however, based on past experience, it’s also likely that this is a completely separate algorithm update. After all, Google does like to keep us on our toes.

Search Engine Roundtable writer Barry Schwartz wrote that he first began to notice ranking fluctuations after other SEOs discussed it on WebmasterWorld.

Here are some of the standout comments from the thread: 

“I had an enormous spike in traffic from the UK at exactly 1pm today…all coming from Google search or direct (Google images UK). All from different IP addresses and cities around the UK, and real traffic that had multiple PV. My UK traffic is up 869% so far today. Anyone else seeing this?” 

“Its absolutely insane how much Google is refreshing at the moment. Either something isnt right/performing how they want it too, or they are completely revolutionising the way the algos work.”

“Phenomenal spike in traffic and CTR since the last 48 hours specially in the tech niche. But entire last week was pretty bad, in terms of traffic and everything.”

Schwartz also posted screen grabs of Google Tracking tools that show some of the volatility SEOs have been noticing.

Take a look for yourself below:


Mozcast report from August 18 

Advanced Web Rankings

Advanced web ranking report from August 18 


SERP Metrics report

So, what are your thoughts on this? Do you think this activity is related to the Link Spam Update or something else altogether? Google rarely offers confirmation in times like these, so it’s all a guessing game at this point.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Small Google Algorithm Update Rolled Our October 26


Chatter within the SEO community might be limited, but if the tracking tools are any indication, it appears that a small Google algorithm update rolled out around October 26th. 

Search Engine Round Table is reporting that most tracking tools showed a great amount of volatility on or around October 26th, essentially confirming that some kind of update did take place.

And while chatter in the forums has been minimal, there were some complaints of ranking shifts in Google Search made over on WebmasterWorld.

Here are some of the top comments:

“We are having one of the most volatile months in terms of (unannounced) updates and serp fluctuations but one of the least active monthly threads.”

“For the past few days, new posts are not getting indexed, GSC is showing Discovered, but not indexed. sad It’s a 5-year-old website with 1M impressions daily(100K organic traffic). Unique content, +1K words, but still…not indexed. SAD!”

“No, high authority websites were never downranked in my niche until very recently, hence the major shuffle remark.”

Here’s what some of the tracking tools are showing:


Semrush tracking tool

Cognitive SEO:

Cognitive SEO tracking tool


SERP Metrics 

Nothing too crazy going on, but it’s clear that some kind of small update rolled out this week.

read more

Data Reveals That Google Search Results Have Been 68% More Volatile in 2021


Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

read more