In June, Google launched the Page Experience update alongside a string of other updates. With so many changes to Google’s algorithm and metrics for site success, SEOs have worked hard to figure out how to support pages whose rankings have fallen.
Fortunately, Google has released a video to help SEOs understand what should be done to ensure that Page Experience metrics are followed.
The video, which is part of Google’s “Getting Started with Page Experience” series, was posted to Youtube on August 10:
What is Page Experience?
As the name suggests, Page Experience pertains to the experience a user has using your website, and more specifically, its page elements.
Most notably, this includes ‘core web vitals,’ a set of three metrics that Google recommends paying attention to. These were brought into Google’s algorithm when the Page Experience update was launched.
The three core web vitals are:
Largest Contentful Paint (LCP), or how quickly content loads
First Input Delay (FID), or how quickly a page can become interactive
Cumulative Layout Shift (CLS), or how little unexpected movement of visual elements there is
However, it’s worth notice that there are other components worth considering when it comes to Page Experience.
More Aspects of Page Experience
In the video published this week, Google’s Developer Advocate Patrick Kettner shares three aspects of a page that SEOs should check to ensure their page ranks well.
These are HTTPS usage, mobile-friendliness, and interstitial usage.
With HTTPS usage, your site either uses it or it doesn’t. Your site needs to use HTTPS to pass Google’s check, and your non-HTTPS traffic should be redirected to the accompanying HTTPS pages.
Mobile-friendliness refers to a list of items that can affect a user’s experience on a non-desktop device. There are plenty of ways to optimize a site for mobile devices, like ensuring that text isn’t too small to read, links aren’t too difficult to click, content is scaled, and outdated plugins like Flash are removed.
‘Interstitials’ are also known as pop-ups, and your page should have as few as possible – especially when they’re not relevant to your page’s content.
Some pop-ups are okay. If they’re for legal reasons, cookies, user logins, or subscriptions, you won’t be penalized.
You can learn more about Page Experience here.