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Google December 2021 Product Reviews Update Finishes Rolling Out Here's What To Do If You're Affected

author image Written by: Rabije Gashi Corluka           Categories - In The News, SEO

Google has confirmed that the December 2021 product reviews update is now finished rolling out. It took around 20 days for the update to be fully rolled out, and it was way bigger than the one in April. Its impact was more noticeable – there was a lot of chatter in the SEO community about sudden low rankings. As we mentioned before, Google wants your content to improve, be detailed and trustworthy in order to be more appealing to the consumers.

Why is this important?

If you offer product reviews on your website and want to keep your rankings, it’s a good idea to:

  • Check your rankings and make sure you’re going in the right direction
  • Apply Google’s guidelines for product reviews content.

You’ll want your product reviews content to be different from the rest – authentic and full of evidence. This means including visuals, audio or other links, plus your experience with the product!

You felt the impact – now what?

According to this source, this update might affect your performance in Google Discover traffic. It might also affect your rankings, especially if you haven’t gotten your content “in order” before the update. So, the biggest thing you can do is to improve your content and follow all of Google’s guidelines.

Keep your audience in mind and give them authenticity and originality when reviewing products.

Since this update is promoting content that is more than just templated information, Google will reward a specific type of content in search results rankings.


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Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.