Google Cracks Down on Google My Business Image Guidelines

author image Written by: Nicole McCormick           Categories - In The News

Google Enforces New Review Process For all Google My Business Photos and Videos

It’s a fight to the death between Google and low quality, misleading, and irrelevant content, as the search engine giant announces stricter guidelines for photos and videos uploaded to Google My Business. This isn’t Google’s first attempt at cracking down on Google My Business content, as just last month, it revealed that over 75 million policy-violating reviews and 4 million fake business profiles were given the boot. But now, Google has begun targeting photos and videos, announcing that going forward, all images and videos must be reviewed and approved by Google before they can be published. The goal is to ensure that the photos being used on business profiles are actually of the business in question and are not misleading to consumers. https://twitter.com/GoogleMyBiz/status/1235604736684015617?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1235604736684015617&ref_url=https%3A%2F%2Fsearchengineland.com%2Fgoogle-signals-stricter-enforcement-of-gmb-image-guidelines-330548

What Types of Content Make the Cut

So, what types of photos and videos does Google not want to see? Google describes prohibited content that should not be uploaded to Google My Business as “Screenshots, stock photos, GIFs, other manually created imagery or imagery taken by other parties.” Google also added that “relevant, photos or videos must be taken by users at the location in question. If the primary subject of the content is irrelevant to the location, it may be removed.” Learn more about the additional criteria for photos and videos put in place in the official Google help document. In addition to photos and videos, text reviews and captions are subject to strict requirements including:

  • Not using reviews for advertising purposes, such as posting email addresses, phone numbers, social media links, or links to other websites in your reviews.
  • Not discouraging or prohibiting negative reviews or purposely soliciting only positive reviews from customers.
  • Not including any kind of promotional or commercial content.
  • Not offering or accepting money in exchange for reviews.
  • Not soliciting reviews from customers in bulk.

So, Who Decides What Stays and What Goes?

As for the new process for reviewing uploaded photos and videos, when asked whether this new process would be manual or machine-based, Google responded that both humans and machines would be involved in reviewing the photos and videos but didn’t say much else. “To ensure consistency with our policies for user contributed content, we rolled out additional criteria for photos and videos for merchants late last year,” said Google. “We will continue to update and improve these policies over time to ensure all content that appears in the Business Profile is relevant, high quality, and appropriate. While we don’t share specific details about our moderation processes, we do use a combination of automated and manual reviews, and continue to work on making photo approvals as efficient as possible.” So, there you have it. If you were hoping to update your Google My Business profile photos in the near future, be prepared to wait a bit before they can go live. Other than that, if you’re not planning on uploading any content could be classified as “prohibited content,” these new guidelines likely won’t have much of an effect on you and your business profile.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google My Business Mobile App Gone For Good


Google My Business mobile app stopped working, Search Engine Land reports.  You can no longer manage your business profile, see insights or communicate with customers.

This was expected, though – ever since Google rebranded the whole thing to Google Business Profile. It was then that Google warned us they will be sunsetting the Google My Business App sometime in 2022.

Barry Schwartz, a respected member of the SEO community, shared a screenshot he took from his phone:

How To Manage Your Business Profile Now?

In the Google Maps app or Google search, Google says. They say you can manage your Business profile there, view your performance and communicate with customers. You can also receive notifications directly from Google Maps, so be sure to install it and sign in to your Business Profile.

Barry also shared a screenshot of the email he received from Google, about My Business App becoming history:

Anyways, we all knew this was coming and everyone should have become familiar with doing this the other way. Google My Business app is no more, and Google Maps or Google Search are the way of handling business as of now.

So much so, that Google Ads is testing the Google map pinning ads that have photos from a local business. The full article on that is here.

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Google is renaming Google My Business


Google Business Profile will be the new name of what we knew as Google My Business. The reason for this, according to Google, is to “keep things simple”. We will, however, need to wait for simplicity for a couple of months until Google My Business is out of business.

Google says that businesses with single listings should be using this new place while letting the bigger businesses deal with Google My Business  – which is also getting a makeover and is to be called “Business Profile Manager”.

For a while now, Google was letting business manage their individual listings in the actual search results or Google maps, but would now like businesses with single listings to use Search or Maps for their management, and not the Google my Business.

Why you might ask? Well, because the new and improved “Business Profile Manager” will be primarily supporting those businesses with multiple locations.

What’s new?

In the upcoming months, we will be introduced to new changes in the old Google My Business – hint: it’s not only getting a new name.

You will have the possibility to claim and verify your Google Business Profile directly in Google Search and Google Maps. Call History will now be available in US and Canada, and you will have the option of Messaging being done from Google search – along with controlling message receipts.

Google Ads will also let you plan your Local campaign budgets using Performance Planner with which you can see forecasts for your campaign, explore outcomes, manage budgets, and more.









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