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Google Confirms Multiple Search Algorithm Updates Daily

author image Written by: Rob May           Categories - In The News

Recent Changes to Search Algorithms Addressed After Speculation, Traffic and Search Impacts

Google updates their search algorithm on an almost daily basis to improve functionality and results, according to a recent announcement by company spokespeople. Following SEO reports of significant spikes, dips, and outright drops in search traffic over several weeks, Google’s Search Liaison Danny Sullivan set the record straight in a series of tweets on 11 October, 2018.

Updates Made Daily

Sullivan offered insight and specific about Google’s approach to regular updates. “Each day, Google usually releases one or more changes designed to improve our results. Most have little noticeable change but help us continue to incrementally improve search,” he tweeted. These updates don’t have much effect on search results, though. As such, Google does not publicly announce them. Most go by unnoticed by the general public, not to mention SEOs. There are, significant updates (broad core algorithm updates) that are felt, though. These updates warrant public comments by Google.

September Update Confirmed

Close on the heels of the recent August update, sometimes called the “E-A-T update” or “Medic update,” Google confirmed another major change to their algorithm. Via Twitter, Sullivan commented, “We also had a further update we can confirm, one that began the week of Sept. 24.” “Sometimes, we make broad changes to our core algorithm,” tweeted Sullivan. “We inform about those because the actionable advice is that there is nothing in particular to ‘fix,’ and we don’t want content owners to mistakenly try to change things that aren’t issues.” Sullivan reiterated that Google implemented two broad core algorithm updates in April and August of 2018, and confirmed that a further update had been introduced on September 24. Check out our analysis of the August update here. As with all broad core algorithm updates, Google’s recommendations remain the same: “We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”

Quality Rater Data Does Not Impact Algorithm

Sullivan also tweeted that “a good starting point is to review our search quality rater guidelines.” Despite this reference, though, Sullivan went on to clarify that though they’re a good guide and way to get feedback, quality rater data does not affect rankings or algorithms. “Search raters have no control over how pages rank. Ranker data is not used in our algorithms,” clarified Sullivan. You can find the full list of Search Quality Rater Guidelines here.

Rob May

Is Your Digital Marketing Agency Profiting from the New E-A-T Ranking Factors?

08/27/2018

digital marketing agency We all know that in order to be seen in the top search results, we need to carefully follow Google’s latest system of ranking factors. Fail to meet their standards and you can find yourself suddenly relegated to the lonely, deep pages of results where potential customers won’t find you. In order to stay current, digital marketers need to stay up to date on the latest factors. In June 2014, Google’s full Quality Page Ranking Guidelines were released including over 200 factors contributing to their latest algorithm. Is your Digital Marketing Agency making the most of the latest changes?

Be good enough to E-A-T

The latest changes revolve around one key element – E-A-T or Expertise, Authority and Trust. Google wants to send users to the best topic-based content available. Consequently, they have developed a system of evaluating website content based on the level of expertise of the author, authority the website holds based on reputation, and trust the website exhibits based on secure transactions, complete contact information and transparency.

What it takes to be an Expert

Is your content being written by an expert? Don’t panic! An expert in the eyes of Google is not necessarily a card-carrying, PHD holding, award-winning dynamo. Google wants to be sure that your website offers an experienced source of information, but that information can come from first-hand accounts and informed reviews. There is an increased focus on personal experience. This new algorithm considers it to be of equal importance to formal credentials.

A step away from Metrics

While keywords and links continue to play an important role in SEO, they are no longer the key focus of Google’s ranking system. Creating high quality topic-specific content, relevant to your website’s users is the new way to get on the map, and stay on the map. It’s clear that in order to meet these standards digital marketers should downplay use of on-page ads, links to less-than highly credible websites, and content that is poorly written and/or edited.

It’s all about good Content

The bottom line is that in order to be highly ranked in Google’s eye, you need to provide high quality, relevant content that they can direct users to – free from anything suspicious or pushy. You should be steering away from articles that read like promotions and toward information your readers will benefit from and take an interest in. Each new update in Google’s Quality Page Ranking System is put in place to closer align with what Google considers “high quality”.  Creating good content following E-A-T principles will continue to be crucial as the ranking systems evolve. digital marketing agency

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