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July 2021 Core Update Completes 12-Day Launch Summer Pair of Updates is Finished: Now What?

author image Written by: Wade Morris           Categories - In The News, SEO

SEOs have kept their eyes peeled all summer for information pertaining to Google’s various updates. Finally, Google has announced that its pair of summer core updates has finished rolling out.

Google launched its first core update of the year on June 2. With the launch, Google said that it would be splitting the core update into two launches – one for June and one for July.

The June update completed its rollout on June 12, and the July update began its rollout on July 1, finishing yesterday, as per an announcement from Google:

The core update is a particularly significant type of update. Upon a core update launch, Google makes broad changes to its search algorithms, in turn affecting what metrics are used to rank pages on SERPs. Following a launch, SEOs and site owners should pay close attention to their sites’ performance.

READ MORE OF OUR JULY 2021 CORE UPDATE COVERAGE

Not Done Cooling Down Yet

Even though the July core update is finished rolling out, tracking tools are still showing plenty of heat. Over the last twelve days, there have been two ‘spikes’ of activity – one on July 2 and one on July 9. It’s possible that sites are still reacting or catching up, even though Google isn’t making more explicit changes.

SEMRush as of July 13 at 10:00 a.m.

Have You Been Affected?

It’s not always clear following a core update which sites or pages will be affected. Most SEOs would agree that the update phase feels like a rollercoaster.

SEO Barry Schwartz writes that he’s ready plenty of theories about the recent updates on forums and social media. These posts speculate on what the update’s actual outcomes were, and what site owners should do to recover. However, Schwartz warns not to feed into these theories without proof.

I don’t think any of those theories have anything to do with what a core update is about or what it actually does,” he says. “Please be careful when reading these theories and associating them with the core update. I really think they are unrelated and lead you to fishing for the wrong thing.”

SEO Glenn Gabe, meanwhile, writes that he’s seen volatile results across sites from certain categories.

Specifically, sites with content pertaining to finances or the health and medical industry seemed to be hit hardest. Additionally, sites with product reviews have been hit hard, especially considering that the product reviews update was launched in the spring.

Gabe provides plenty of tips for SEOs who want their sites to recover. He points out that, unfortunately, you may have to wait for the next update to see favourable results.

“Sites that are heavily impacted by broad core updates typically cannot see recovery until another broad core updates rolls out,” he says.

Still, site owners should take an ‘everything but the kitchen sink’ approach to fixing their rankings. This means checking every possible factor rather than assuming a drop in rankings comes from one specific thing.

A Timeline of Recent Updates

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

New Tremors and Volatility On Google!

08/08/2022

Seems like Google is planning on another Search ranking algorithm update, the Search Engine Roundtable reports. Or, as Barry Schwartz suggests – the tremors noticed this Saturday, August 6th, might even be tremors caused by the now finished Product Reviews update from July.

The chatter among the SEO community is pretty loud and the new volatility has been noticed. The drops in Search have been circling around 30% all over the world, and traffic is not much better, according to people on the WebmasterWorld forum.

Glenn Gabe, an SEO expert, shared some interesting graphs on Twitter:

Google Tracking Tools

The tools are always here to prove what’s going on. As you can see, there were quite a few spikes, especially during the weekend:

Photo Source: Semrush Screenshot
Photo Source: Rank Ranger Screenshot
Photo Source: Mozcast Screenshot

Check out what the SEO community has to say here.

Read More: Google Releases A New Product Reviews Update
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Another Search Ranking Update In The Making?

07/11/2022

A new search ranking update might be in the making. Or maybe it’s the same one from a week ago, we seriously don’t know.

What we do know is that the weekend behind us was unstable and that the update might have caused damage to some websites. Still, Google hasn’t yet confirmed any of the search ranking updates, but the tools speak for themselves. According to them, Google Search results are again experiencing volatility and ranking instability.

The tools are showing spikes for the weekend period (July 9th and 10th), and more chatter can be heard across the SEO community.

It’s a bit calmer today.

Read More: The May 2022 Core Update Impact

There was one unconfirmed Google search ranking update on July 7th and 5th; and around two weeks ago. The Google May 2022 core update began rolling out on May 25, 2022, and was officially complete on June 9th, but we saw big tremors before and after the rollout.

We are seeing more and bigger spikes from some of the tools.

Read More: Unconfirmed Google Search Ranking Update Spikes on June 23rd

Google Tracking Tools

As we mentioned, the biggest spikes happened during the weekend. Today, everything seems calmer:

Photo source: Semrush
Photo Source: Rank Ranger
Photo Source: Mozcast
Read More: The Google Search Ranking Update Spikes Again

If you’re ever wondering if there was an update or not, Google now has a page devoted just to that:

Read More: Google Releases July 2022 Product Reviews Update

 

High volatility was noticed on August 6th, leading the SEO community to think about how the tremors have something to do with the July 2022 Product reviews update. Read more about it here

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