Google Clarifies that Title Changes Will Not Affect Rankings Google Generated SERP Titles Are For Display Purposes Only

author image Written by: Nicole McCormick           Categories - In The News, SEO

Wondering if Google’s recent title/header change had any impact on rankings? The answer is a resounding no, according to the search engine. 

The change, which was made on August 17th, impacted the titles that appear in search results and saw Google re-write existing titles created by site owners. 

READ MORE: Google Shares Blog Post Following Title Tag Changes

While it would appear the purpose of the change would be to affect rankings, Google’s John Mueller confirmed that, no, this is simply a display change that will not have an impact on rankings.

This was previously confirmed by Danny Sullivan on August 26th, but his comments were less clear than Mueller’s. 


The takeaway here is that when it comes to determining rankings, Google uses the content you create, not the title it generated for you. The title that appears in search results is for display purposes only.  We’re glad to have this one cleared up!

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

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