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Google Clarifies that Nofollow Change Was a Policy Update with No Action Taken

author image Written by: Nicole McCormick           Categories - In The News

Google Confirms They Have Not Made Use of Nofollow Link Update

Just when you thought you’d heard the last about Google’s recent nofollow link change, Google decided it wanted to have the last word on the matter by speaking out about some confusion surrounding the change. The change, which allowed Google to treat the nofollow link attribute as a hint, rather than a directive, for ranking, crawling and indexing purposes, was rolled out on March 1st. However, shortly before the rollout, Google Webmaster Trends Analyst, John Mueller, stated on Twitter that he didn’t anticipate the change having an impact on sites. https://twitter.com/JohnMu/status/1233369331561615361 Other than that, we didn’t have much more to go on, so we were forced to just take Mueller’s word for it. Until now, that is. Mueller recently clarified his vague Twitter statement and provided a bit more insight into the change during a Google webmaster hangout by saying: “So, this is something where we made some changes in our search algorithms with regards to how we treat nofollow links. I believe the change was split into two parts, one kind of being able to pass signals through nofollow links and the other with using nofollow links for discovering new URLs.” Mueller added that this nofollow attribute change was merely a policy update, and that as far as he knows, no engineer nor anyone else at Google had actually done anything differently since the change.

“Essentially on our side the change is that internal systems are now able to do this,” said Mueller. “That doesn’t mean that internal systems are currently doing it. But at least from a policy point of view they’re able to take this on. And if there are teams within Google that say I will be able to I would want to use this then that’s something that they’re open to doing that. So, it’s possible for them to do it, it’s not the case that it’s like we’re like pumping everything full through those links now. It really depends on what teams internally are kind of testing evaluating and what makes sense for them.”

Translation – just because they can do something, doesn’t mean they will. via GIPHY When probed further and asked whether “teams are actually doing anything with that now?” Mueller added that he wasn’t sure. “They can but I don’t know,” he said. So, the takeaway here is that while the change has been in place since March 1, nobody at Google has actually made use of it yet, and they may or may not do so in the future. Thanks for the very ambiguous update, Google.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Updated Performance Max Campaigns

04/28/2022

Performance Max campaigns in Google Ads have been updated with three new features, Google announced earlier this week. Among the additions are New customer acquisition goals, new Performance Max insights reports, and a one-click upgrade tool for Smart Shopping. Let’s dig right in and see how these features can help drive your business!

New Customer Acquisition Goals

You can now use your data to help Google identify (and target) new customers with PMax campaigns. This feature should help you identify who’s a new sure, who’s an old one, which will definitely help with the strategy. There are a few options available:

  • Customer Match Lists – When first-party data is uploaded (name, email, phone, country, postal code), Google gives a match rate that shows how many of your customers have a matching Google account that can be used for targeting. Much cooler than third-party cookies, eh?
  • Conversion Tags – using them might help the new feature cut out people that aren’t new
  • Google’s Autodetection Method – Besides the previously seen Google detected purchase conversion tracking in Smart Shopping, Performance Max also has new machine learning models that predict whether a user is a new customer or an existing customer.

Performance Max Insights Reports

Photo source: support.google.com

If you’re looking for more information on campaign performance, you will be pleased with this new feature. There are two new additions to the insights page:

  • Asset Audience Insights – this will tell you how text, images and videos ‘resonate with specific customer segments’. That means you will be able to see what your customers engage more with, with what content.  Using those insights, you can customize your marketing strategy!
  • Diagnostic Insights – these insights will show you all the issues that might prevent your ads from showing. It will also give you some suggestions on how to fix it.

One-click Upgrade Tool For Smart Shopping

This will begin rolling out soon, Google said, and Smart Shopping and Local campaigns will no longer exist. You’ll get notified when the tool becomes available and after you upgrade it, a new Performance Max campaign will be generated and keep the information from previous campaigns.

Here’s how to upgrade:

 

Why Is This Important?

You already know that tracking everything is the key to success. Well, one of the keys. These additional insights will not only help you keep track of your customers’ engagement and preferences, but will help you develop and customize your marketing strategy. Like it or not, Performance Max is alive and kicking and adapting to it sounds like the smartest choice.

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TikTok More Popular Than Google In 2021

12/30/2021

For the first time in the last 20 years, Google wasn’t the most popular web address in a year – the title now belongs to TikTok.

The social video app owned by ByteDance has been a key digital platform for a while now. Gaining popularity during the pandemic, TikTok is now an opinion-maker of its kind and a go-to solution for targeting the younger generation, Gen Z.

According to Cloudfare, TikTok gained (and remained) number one in the global ranking on August 10, 2021. Before that, it was a back and forth battle with Google, but since then, the video app has mostly taken the lead.

Even though Google managed to come first again a few times, it didn’t win for the holidays. On Black Friday, TikTok rose again – a key fact for e-commerce businesses that rely on Google during the holidays shopping spree.

In comparison, TikTok was number seven in ranking after Google, Facebook, Microsoft, Apple, Netflix and Amazon in 2020.

The app now has more than 1 billion monthly active users and doubled down on privacy, ad measurement and commerce, so it isn’t surprising that brands and marketers are getting more comfortable with advertising on it. The fact that the number of consumers exposed to ads nearly doubled, going to 37% this year, also helps.

After managing to surpass the potential ban in the U.S last year, TikTok continued attracting users and gaining more downloads. It became the first non-Facebook mobile app to surpass 3 billion downloads.

While staying in touch with its users and adapting to changes such as the return of longer videos, TikTok might have the potential to become a leader in the advertisement in the future.

The Year’s Winners By Cloudfare

Top 10 — Most popular domains (late) 2021

  1.  TikTok.com
  2. Google.com
  3. Facebook.com
  4. Microsoft.com
  5. Apple.com
  6. Amazon.com
  7. Netflix.com
  8. YouTube.com
  9. Twitter.com
  10. WhatsApp.com

Top 10 — Most popular social media domains (late) 2021

  1. TikTok.com
  2. Facebook.com
  3. YouTube.com
  4. Twitter.com
  5. Instagram.com
  6. Snapchat.com
  7. Reddit.com
  8. Pinterest.com
  9. LinkedIn.com
  10. Quora.com

 

 

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