What in the world is going on with the internet this week? It was only Monday that we reported that Google had rolled out a massive unconfirmed update, and the following day, Facebook experienced a colossal outage affecting billions of people around the world. Now, Search Engine Round Table is reporting yet ANOTHER unconfirmed update appears to be happening. And yes, this all happened in the span of a week. What a wild ride it’s been.
While this latest update doesn’t appear to be as big as the one that took place last weekend, Barry Schwartz of Search Engine Round Table is reporting that tracking tools seem to show that an update began rolling out on October 6th, peaked on October 7th, and is now starting to slow down.
This time around, there is way more industry chatter going on in the SEO forums. Here are some interesting snippets posted in WebmasterWorld around October 6th:
“Seeing a return of the drop in USA traffic in the middle part of the day again. Starts in the morning and traffic remains very low for hours. Back to the old June patterns…”
“For me traffic has fallen off the cliff edge today with hardly any multiple page view visitors.
Over the last few weeks I have also seen many, many visits by Singapore, Huawei Clouds.”
“Yesterday was my worst traffic day in years. Gulp!”
“All competitors I am tracking are down today with only one exception, me lol I am in the same position as I was yesterday but the biggest volume keywords were targeted and pushed down the serps. Some low volume keywords improved. The algorithms constantly target high volume keywords.”
Tracking tools aren’t showing a ton of volatility, mostly just a shift in the Google search results. Overall, things look pretty calm compared to the update last weekend. Still, we’ll let you draw your own conclusions.
Check out the screenshots posted by Search Engine Round Table: