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Google Caps off Volatile Week With Another Algorithm Update Google Rolls Out Second Update in One Week

author image Written by: Nicole McCormick           Categories - In The News, SEO

What in the world is going on with the internet this week? It was only Monday that we reported that Google had rolled out a massive unconfirmed update, and the following day, Facebook experienced a colossal outage affecting billions of people around the world. Now, Search Engine Round Table is reporting yet ANOTHER unconfirmed update appears to be happening. And yes, this all happened in the span of a week. What a wild ride it’s been. 

While this latest update doesn’t appear to be as big as the one that took place last weekend, Barry Schwartz of Search Engine Round Table is reporting that tracking tools seem to show that an update began rolling out on October 6th, peaked on October 7th, and is now starting to slow down.

This time around, there is way more industry chatter going on in the SEO forums. Here are some interesting snippets posted in WebmasterWorld around October 6th:

“Seeing a return of the drop in USA traffic in the middle part of the day again. Starts in the morning and traffic remains very low for hours. Back to the old June patterns…”

“For me traffic has fallen off the cliff edge today with hardly any multiple page view visitors.

Over the last few weeks I have also seen many, many visits by Singapore, Huawei Clouds.” 

“Yesterday was my worst traffic day in years. Gulp!” 

“All competitors I am tracking are down today with only one exception, me lol I am in the same position as I was yesterday but the biggest volume keywords were targeted and pushed down the serps. Some low volume keywords improved. The algorithms constantly target high volume keywords.”

Tracking tools aren’t showing a ton of volatility, mostly just a shift in the Google search results. Overall, things look pretty calm compared to the update last weekend. Still, we’ll let you draw your own conclusions.

Check out the screenshots posted by Search Engine Round Table:

Semrush:

SEM Rush tracking 

Cognitive SEO:

Cognitive SEO report

SERPmetrics:

SERP Metrics report

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google’s Spam Update Has Rolled Out

10/25/2022

Last week, Google announced the October 2022 Spam Update would be rolling out. The update began on October 19th but it took less than 48 hours to complete, Search Engine Land reports. Users didn’t expect such a quick turnaround from a spam update but here we are.

What Is The Update & How Does It Work?

Google’s October 2022 Spam Update is a new search ranking algorithm. This means its impacts will be visible in search results, however you might be impacted too. This spam update was global and affects all languages, Search Engine Land reports.

Google expected the spam update to take up to a week to rollout but it was quicker than most expected. Users can see on Google’s Search Ranking Updates page where the updated was added and listed as complete on October 21st. Google’s spam update is meant to attack harmful stolen content or malicious websites.

Read More: Google Launches October 2022 Spam Update

Here is what Google says about the October 2022 Spam Update:

“While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates. For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.”

Previous Spam Updates

As Google mentions their AI-based spam prevention system, you might be wondering how many spam updates there have been before. And more importantly, what to do if you’re sit has been hit.

When you have a look at Google’s Search Ranking Updates page, users can see that 2021 was a big year for spam updates. The last one rolled out in November 2021 and before that there was a two part update in July.

Read More: Google Offers Insights Into How It Deals With Spam

What Do Users Think About The Update?

Now, you might be wondering what people are saying about the October 2022 Spam update and if many users have been impacted. Here’s what SEO expert Glenn Gabe says about the update and what impacts he sees.

Search Engine Land reports on what users can expect from this update’s impacts.

“Spam updates target specific guideline violations. Google did not say if this was links, content or other forms of spam, but rather just said it is spam-related in general,” says Barry Schwartz. With such a wide gap between spam updates, users could be waiting another year before Google runs one again.

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Smart Campaigns Will Be Gone For Good Soon

07/22/2022

Google began rolling out automatic updates to convert Smart Shopping campaigns to Performance Max – Search Engine Land reports.

For most users, the updates will finish rolling out in two months. They will receive a notification around 2 or 3 weeks before the updates take effect. They will also be notified of the specific date when the campaigns will be converted. However, some Smart Shopping campaigns, like the ones using vehicle ads, will be completed early next year.

Read More: Google Updated Performance Max Campaigns

Don’t Wait For Google

You don’t have to wait for Google to do this for you. Actually, you shouldn’t – take this into your own hands and have more control over the settings of your campaigns.

If you want to update campaigns on your own, because you’re smart, strong, and pretty – you can do that by using the ‘one click’ upgrade tool.

Whether your campaigns are automatically- or self-upgraded with the tool, all the history and learnings from your previous Smart Shopping Campaigns, along with its settings are automatically transferred over to your new Performance Max campaigns.

Read More: Google Performance Max Getting 7 New Updates

New Ad Creation Tools

Google also launched three new ad creation tools which could help drive better results, especially on YouTube:

  • Asset Storage
  • Video Ad Templates
  • Voice-over Audio

These new tools should help advertising teams out there create and collaborate on campaigns without leaving the ads platform.

Read More: Discovery Ad Users Get Four New Features

Read More: Data-driven Attribution Becomes The Default?

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