Google Backtracks on Recommendation to Include Keywords in GMB Descriptions

author image Written by: Nicole McCormick           Categories - In The News

SEO Experts Say Google’s Stance on Keywords in Google My Business to Improve Rankings is Inaccurate

Practically setting a record for backtracking in the wake of controversy, Google is rethinking a recent Google My Business (GMB) change just 24 hours after launching, due to a wave of criticism over some new recommendations. Earlier this week, Google launched a new “Describe your business(es)” section in the “Improve your local ranking on Google” page of the Google My Business (GMB) Help site. The section encouraged local business owners to start including relevant keywords in their GMB descriptions that customers would use to find their business within their listings. Google my business keyword reccomendation Source: Search Engine Land It’s safe to say that this did not go over well within the SEO community, and within just one day, Google removed its suggestion to use keywords in GMB descriptions in the Google help document.

So, Why the Outrage?

The main reason Google’s recommendation was so controversial was the fact that it wasn’t exactly accurate. Many local SEO experts have spoken out about the recommendation, arguing that GMB descriptions have no role in rankings when it comes to local search results. https://twitter.com/DarrenShaw_/status/1227633557339688961?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1227633557339688961&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-my-business-keywords-descriptions-28994.html In fact, some have pointed out that for Google to use keywords in GMB descriptions as a ranking factor would an actually invite and encourage even more spam listings.

So, What Now?

The key lesson here is not to try and keyword spam to manipulate your rankings. However, Google has kept in its suggestion to give it as many signals as possible about your business in your description. “dding complete and detailed business information can help Google better understand your business and match your listing to relevant searches from customers,” said Google.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

SEO: You Have Questions, We Have Answers!

September 18, 2019

10 Questions All Businesses Have About SEO When you’re just getting started, figuring out how to make search engine optimization (SEO) work for your business can seem overly complicated. Navigating through the best practices while avoiding the common pitfalls is enough to make your head spin. But it doesn’t have to be this way. We’ve

read more

The Importance of SEO Services Within A Business

July 16, 2019

The More SEO Expenses, The Higher the Satisfaction A study concluded that businesses allocating a large budget to SEO services would be more satisfied with the results from their marketing efforts than those who spend less. An SEO budget above $500 per month would guarantee a high satisfaction of 53.3% among business owners compared to

read more

Leave a Reply

Your email address will not be published. Required fields are marked *