Google announced on its blog this week that it was teaming up with GoDaddy in an effort to help e-commerce website owners integrate their product inventory across Google more easily.
So, what exactly does this partnership mean for GoDaddy merchants? According to Google, Merchants can now get discovered across Search, Shopping, Image Search, and YouTube with just a few clicks. GoDaddy merchants can also upload their products to Google, take advantage of free listings and ad campaigns, and even review performance metrics without leaving their online store.
GoDaddy also revealed in its own press release that GoDaddy merchants who create their first Smart Shopping campaign may be eligible for $150 worth of Google ad credits.
The ultimate goal is for GoDaddy merchants to be discovered by new customers through Google Shopping, Search, and YouTube.
“By teaming up with platforms like GoDaddy, we are able to help even more businesses make more connections with shoppers who are eager to discover new brands,” said Matt Madrigal, Google’s VP/GM of Merchant Shopping in a blog post.
Merchants aren’t the only ones Google is hoping will benefit from the partnership, though. The search engine indicated that they want searchers to have more choice when it comes to finding new, unique products from small online businesses.
“Shoppers get the most choice when they can easily discover businesses and their unique products,” said Madrigal. “And when those products get discovered, businesses can connect with more customers. We see it as a win-win, which is why we’re working hard to make commerce more open online.”