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Google Announces New Ad Formats, Shopping Revamps

author image Written by: Lia           Categories - In The News

News Out of Google Marketing Live Event Cover Plenty of Ground for 2019

Google’s big Marketing Live event took place on May 14, 2019 and brought with it a ton of new info about products and services they’re introducing this year. Major announcements focused on new ad formats (3 of them, to be exact) and a revamp and redesign for Google Shopping, the company’s Amazon competitor.

New Ad Formats: Discovery Ads, Gallery Ads, and Showcase Shopping Ads

Discovery Ads

Google’s 3 new ad formats include Discovery Ads, which are native ads designed to appear in Google feeds. According to Google’s VP of Product Management, Brad Bender, these ads are visually rich and use the “power of intent” based on past site visits, app downloads, videos watched, and map searches. Discovery ads won’t roll out until later this year, but once they do, they’re expected to reach 800 million users globally. Discovery ads make use of machine learning; to get started with them, users will need specific ad copy and creative assets that Google will then optimize for you. Completed ads will pop up on mobile feeds, as well as YouTube and Gmail’s social and promotions tabs.

Gallery Ads

Gallery ads are designed to appear at the top of mobile search results, giving users a scrollable gallery of images that click through to a landing page or a product page. Advertisers will pay for gallery ads on a CPC basis when a user actually clicks or swipes—the cost for a click or a swipe is the same. According to Google, these ads had 25% more interactions than other search ad units while in testing.

Showcase Shopping Ads

First introduced in 2016, showcase shopping ads, once limited to Google Search, are rolling out to Google Images, the Discover Feed, and YouTube feeds. If you’ve ever searched for a generic product on Google, you’ve probably seen these ads at the top of your search results. Now, you’ll see them in more locations.

Google Shopping Redesign

Google Shopping, introduced back in March, has been revamped and redesigned. This Google-style take on online shopping has folded in what they describe as the “best of Google Express” for a more standardized customer experience. Google Shopping’s redesign aims to be more personalized, letting users buy on merchant sites, in local shops, or directly on Google. Merchants already involved in Shopping Actions can opt-in to the new Google Shopping experience. These improvements might seem small, but it seems as though Google wants to compete more effectively with Amazon. Bringing greater consistency to Google Shopping will help streamline what could often be a scattered experience.

Lia

Twitter: Verification Check Mark Will Cost You More

11/04/2022

These days Twitter is all over the news. The social media platform has become Elon Musks’ most recent investment making him the owner.

That also means he’s running the show over at Twitter. As we’ve already seen through his abrupt employee layoffs, he’s making cuts where he can save money. He’s also introduced several features that may further monetize content on the app.

Read More: The Future of Twitter’s Monetization 

Take a Twitter Blue Account or Don’t

Speaking of money, the latest change that Musk wants to make to Twitter is combining that little blue check mark for verified users into the Twitter Blue subscription. Instead of blue check marks being unattainable for some, now users can decide to pay $8 per month.

Elon Musk tweeted about this change on November 1st, here’s what he had to say.

For those of you who already have a blue check mark, you have 90 days to sign up with Twitter Blue or you’re not going to have a check mark anymore. Currently, the Twitter Blue subscription costs $4.99 for a set of premium features.

Price Hike For Verified Users

If you are a verified user than the recent announcement of a price hike can be frustrating to hear. In terms of price hike’s its look like Twitter Blue is going to skyrocket to $19.99 per month, reports The Verge.

Read More: Twitter Communities Visible On Profile!

The reason for such a jump in price is Musk’s push to create the Twitter Blue subscription as an all-encompassing premium subscription. His main reason for this is to weed out the bots and ensure that users are real people.

All in all, Twitter users with check marks have a decision to make, to keep or not to keep.

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New Study On Google Search Zero-Clicks

10/27/2022

Recently, a new study published findings about Google’s zero-click searches.

In the past, they’ve been made out to be more or less the problem when it comes to Search results. But Semrush’s study found that it was in fact another factor that was influencing the rates of desktop and mobile zero-clicks.

SEO Lingo: What are Zero-Clicks?

In the case of zero-clicks, it’s pretty much just as it sounds. With a few additional points that are important to know. Search Metrics defines zero clicks as “…queries in search engines…that do not send you to a third-party website from an organic search result.”

Read More: You Can Use Third-Party Cookies For An Extra Year

You might be wondering why SEO find zero-clicks to be a pain. Well, Search Metrics also says that “around 50 percent of searches currently end without a click on an organic search result.”

The Semrush Study Results

With this study bringing more information to light about search results you might be wondering about where in fact the clicks went.

Image Credit: SEMrush

In the image above is a breakdown of Google’s search findings for desktops. Based on these stats, one interesting factor is the google keyword rate, sitting at 17.9%. Search Engine Land reports that the majority of users searching “decide what to click on within 15 seconds.”

Read More: Five Changes Coming To Mobile Search

This sheds some light on the search decision-making skills. It appears as though if the results aren’t specific enough, then search won’t keep reading results. Instead, they will change the keywords used in their search, thus upping the zero-click rate.

For more details, you can read the full SEMrush study on their site.

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