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Google Announces Ads Creative Studio Creativity Hub Promises To Make Collaboration Easier

author image Written by: Wade Morris           Categories - In The News, Paid Ads

Digital marketers know the importance of collaborating efficiently on creative projects. Google’s latest announcements aims to help make collaboration easier.

The search engine company announced a new portal called ‘Ads Creative Studio.’ In a blog post written by Ali Miller, Director of Product Management, the portal is described as a “unified home for Google’s creative advertising tools” to “help you build compelling experiences for video, display and audio ads.”

Specifically, Ads Creative Studio puts multiple creative tools in one place. Some of these tools previously existed across Google’s many platforms, but they have never been accessible all from one place until now.

Some of these features include:

  • Director Mix: this tool allows creators to choose specific elements of an ad and customize them for different audiences

  • Dynamic Display and HTML5: these tools allow creators to make customized and interactive materials for other Google tools, like Campaign Manager 360

  • Audio Mixer: this tool allows creators to build audio advertisements

Additionally, Ads Creative Studio features a new project library that makes it easy for large teams to share creative materials – even while they’re being created or edited.’

“Captivating creatives remind us that great advertising is an art form and a competitive advantage for brands,” wrote Miller. “Technology is fundamental to the creative process, but designers, agencies, brands and media planners are looking for better ways to work together to create beautiful ads and effective campaigns.”

Miller then quoted Mitchell Pok, an early tester of Ads Creative Studio, who also acts as Director of Creative Services & Technology at MightyHive. Pok said:

“The initial experience with Ads Creative Studio has been really promising; the potential for the platform to make creative production across teams and formats seamless and efficient is a game changer.”

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Google’s Ad Platforms Suffering Outages

07/20/2022

A new reporting outage happened on various Google ad platforms, causing serious delays to the Google Ads console.

Google confirmed these issues and said:

“We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able to access Google Ads, but may not have access to the most recent data.”

Read More: Google Releases New Ads Editor

What Happened?

Multiple Ads platforms stopped working properly for a while, including:

  • Google Ads
  • Google AdSense
  • Google Analytics
  • Search Ads 360
  • Display and Video 360
  • Campaign Manager 360
  • Google Ad Manager
Read More: Google Ad Manager Getting 8 New Updates

This issue was reported last week too, by Search Engine Land. Yes – Google did indeed resolve those issues, but they happened again. History really does repeat itself, huh?

Why is this outage a problem? Simple – because if you don’t get correct reporting information, you will most likely create incorrect adjustments and changes, as Nicole Farley wrote last week.

However, today – Google reports the problems have been resolved. Will they happen next week too?

Read More: Google Ads Shares Automation Best Practices
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Google Releases New Ads Editor

07/08/2022

Google released a new Ads Editor version, the 2.1, and added thirteen new features. You can find their help doc here.

Users of the Google Ads Editor now have more options and features that were not available in the previous version that was updated to support Performance Max campaigns. Google has also removed the “include Display Network”  option for standard Shopping campaigns.

What’s new?

The new update includes:

  • Table header recommendations – the editor is redesigned to more prominently display a list of recommendations relevant to the currently viewed item type in the toolbar above the main table.
  • Primary Display Status – it now offers more information for campaigns. Now you can see why a campaign is not doing its thing.
  • Overview recommendation cards – new overview card available: top recommendations, asset performance, asset group status.
  • Recommendations – more support added for recommendation types such as: setting a target ROAS to capture traffic increases, target CPA, etc.
  • Warning dialogue for cross-account copy and paste
  • Validate aligned budget or bid strategy
  • Video-Drive conversions campaigns with shopping
  • Final URL expansion
  • Initial view on start-up
  • Global offers – you can now choose to make the country of sale optional or include support for an optional feed label
  • Lead form: custom questions, the age question
  • Lead form extensions at account level
  • Budget Explorer
Read more: Google Ad Manager Getting 8 New Updates

Warning dialogue for cross-account copy and paste

The editor lets you copy items from one account and then paste them into another. But, it can’t duplicate all of the information that is tied to a specific account.

If you paste copied items containing references to account-specific data into another account, Editor will drop that data and the copy will be incomplete. Now, when a user initiates a cross-account paste operation, the editor displays a detailed warning listing all data types that will be dropped.

Validate aligned budget or bid strategy

If a campaign uses a shared budget but not its associated portfolio bid strategy, Editor now shows an error.

When an aligned budget is selected, the Editor now displays the name of the associated strategy.

In the bidding dialog, it can now show the name of the associated budget when you choose an aligned strategy.

Read More: Google Performance Max Getting 7 New Updates

Lead form: custom questions, the age question

In lead form extensions, Editor now supports custom questions, instead of limiting them to a predetermined set of questions.

Also, the Editor now lets any age between 18 and 65 answers the “Are you over X years of age?” question. Before, this was limited to 3 options: 18, 21, and 25.

Budget Explorer

When making suggestions in the edit panel, the editor now provides three possible budgets.

The budget editing dialog will now show three precomputed budget points with statistics when a campaign or shared budget has a budget-raising recommendation associated with it. It will also automatically compute stats for a manually entered budget.

Read More: Discovery Ad Users Get Four New Features
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