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Google Announces Ads Creative Studio Creativity Hub Promises To Make Collaboration Easier

author image Written by: Wade Morris           Categories - In The News, Paid Ads

Digital marketers know the importance of collaborating efficiently on creative projects. Google’s latest announcements aims to help make collaboration easier.

The search engine company announced a new portal called ‘Ads Creative Studio.’ In a blog post written by Ali Miller, Director of Product Management, the portal is described as a “unified home for Google’s creative advertising tools” to “help you build compelling experiences for video, display and audio ads.”

Specifically, Ads Creative Studio puts multiple creative tools in one place. Some of these tools previously existed across Google’s many platforms, but they have never been accessible all from one place until now.

Some of these features include:

  • Director Mix: this tool allows creators to choose specific elements of an ad and customize them for different audiences

  • Dynamic Display and HTML5: these tools allow creators to make customized and interactive materials for other Google tools, like Campaign Manager 360

  • Audio Mixer: this tool allows creators to build audio advertisements

Additionally, Ads Creative Studio features a new project library that makes it easy for large teams to share creative materials – even while they’re being created or edited.’

“Captivating creatives remind us that great advertising is an art form and a competitive advantage for brands,” wrote Miller. “Technology is fundamental to the creative process, but designers, agencies, brands and media planners are looking for better ways to work together to create beautiful ads and effective campaigns.”

Miller then quoted Mitchell Pok, an early tester of Ads Creative Studio, who also acts as Director of Creative Services & Technology at MightyHive. Pok said:

“The initial experience with Ads Creative Studio has been really promising; the potential for the platform to make creative production across teams and formats seamless and efficient is a game changer.”

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Google Ads Announces Top 3 Priorities for 2022

02/17/2022

Google Ads is working on a better experience for its users and it shows. They announced their top three priorities for this year, and it’s all about focusing on automation, measurement and privacy.

Shifts in consumer behaviour are a hot topic during the pandemic, and Google knows this. Vice President and General Manager of Google Ads, Jerry Dischler, talked about how these shifts come with both challenges and opportunities, according to Search Engine Journal.

The Privacy

Think about yourself as a user now – you want your privacy, you cherish it and you only want to share it with people and brands you trust. So it does become frustrating to hear about different privacy violations and you do become a bit sceptical about it all. Google knows this and knows how important it is to maintain it. You have to work on your relationship with your users and customers in order to get those first-party data. How? That’s up to you/ But focus on this:

  • Build direct relationships
  • Ensure measurement remains accurate and actionable
  • Keep your ads relevant

 Automation

Performance Max and Discovery campaign types – these are the two focuses in the Automation pillar. They both centre around reaching users at scale from a single campaign. According to Google, these types of campaigns offer the following advantages:

  • More simplicity in management
  • Multi-channel reach
  • Greater ad inventory
  • Incremental conversions

Google recommends using Smart Bidding, responsive search ads, and broad match keywords for campaigns that target single channels such as Search, Display, and YouTube.

Measurement

Measurement will be tough in the upcoming times, especially because of the announced removal of third-party cookies. Without measurement, it’s hard to tailor the strategy to success and without it, it becomes more difficult to prove the value of your marketing. That’s why Google is rolling out new solutions, which will rely on your data and privacy-safe APIs:

  • Enhanced Conversions
  • Conversion Modelling
  • Consent Mode
  • Data-driven attribution
Read The Entire Google’s Blog Post Here

 

 

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Google Ads API Version Is Available

02/10/2022

Google has released a new version of its Google Ads API (application programming interface) – the v10. Using APIs, developers can create and use applications that interact directly with account information on the Google Ads server. APIs like these let advertisers manage large Google Ads accounts and campaigns efficiently.

The new version, which is set to see the light of day on April 27, comes with a bunch of new stuff developers can work with. Smart campaigns, Performance max campaign upgrades, Local service ads changes, Audience resource, and more:

What’s New?

These are some of the novelties that came with version 10:

  1. All Get methods are removed
  2. New Meta parameter
  3. Smart Campaigns are now generally available
  4. Support for Local Service Ads are added
  5. New Status field on Customer and Customer Client resources

 

  • To be able to use the new features, you must upgrade your client library and client code.
  • Also, if you’re still using AdWords, you must migrate to the Google Ads API by April 27 since AdWords is retiring!

Why Is This Important?

Advertisers can use the API to pass account data to other applications they use. It also assists them in managing larger accounts and campaigns. API users will have more flexibility with the tool since it now supports more of Google Ads’ latest products.

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