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Google AdWords API Gone By Tomorrow To Be Fully Replaced By Google Ads API

author image Written by: Rabije Gashi Corluka           Categories - In The News, Paid Ads

Starting tomorrow, April 27, 2022, Google AdWords API will be officially gone. It has been a year since Google had warned us about this happening and the day is finally here – Google AdWords will stop being fully supported. Instead, we will have to use Google Ads API which is now up to version 10.

Google Ads API is basically the next generation of AdWords, a modern interface that should help make your campaign management more efficient and increase your overall productivity. It lets developers interact directly with the Google Ads platform, making it easier to manage large or complex Google Ads campaigns and accounts.

So, this should be your final notice for making the full switch to Google Ads, if you hadn’t done that by now. If you don’t, you can expect AdWords not to be supported tomorrow. Google also warned developers that they will see AdWords API requests fail at a rate of ~25% until May. You can resubmit failed requests but you should really upgrade instead.

If you need help with migration, check out this resource.

 

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Google Ads API Version Is Available

02/10/2022

Google has released a new version of its Google Ads API (application programming interface) – the v10. Using APIs, developers can create and use applications that interact directly with account information on the Google Ads server. APIs like these let advertisers manage large Google Ads accounts and campaigns efficiently.

The new version, which is set to see the light of day on April 27, comes with a bunch of new stuff developers can work with. Smart campaigns, Performance max campaign upgrades, Local service ads changes, Audience resource, and more:

What’s New?

These are some of the novelties that came with version 10:

  1. All Get methods are removed
  2. New Meta parameter
  3. Smart Campaigns are now generally available
  4. Support for Local Service Ads are added
  5. New Status field on Customer and Customer Client resources

 

  • To be able to use the new features, you must upgrade your client library and client code.
  • Also, if you’re still using AdWords, you must migrate to the Google Ads API by April 27 since AdWords is retiring!

Why Is This Important?

Advertisers can use the API to pass account data to other applications they use. It also assists them in managing larger accounts and campaigns. API users will have more flexibility with the tool since it now supports more of Google Ads’ latest products.

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