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Google Advises Businesses Affected by Corona Virus to Update Google My Business Listings

author image Written by: Nicole McCormick           Categories - In The News

Coronavirus Starting to Affect Digital Ad Revenue

As the Coronavirus continues to spread rapidly across the globe, Google is advising businesses that are affected to update their Google My Business Listings. Google posted an official help document this week asking businesses affected by COVID-19 to keep customers informed with up-to-date information regarding your business operations using Google My Business. https://twitter.com/GoogleMyBiz/status/1237062402790903813 Google’s main recommendations include:

  • Update your business hours
  • Explain whether or not your business is affected by the Coronavirus
  • Inform customers of any precautions you are taking
  • Create posts to keep people informed as things change
  • Ensure your phone number is up to date

How the Virus is Affecting Search and Ad Spend

Meanwhile, the virus, which has affected approximately 134,000 people worldwide, is having a chain reaction on various industries, including digital marketing. In fact, according to Search Engine Land, Google and Facebook are expected to experience ad revenue declines across several industries that are affected by the virus. The industries mentioned that are being affected the most represent 30 to 45% of Facebook’s total ad revenue and include:

  • Update your business hours
  • Travel
  • Retail
  • Consumer packaged goods
  • Entertainment

Google in particular is projected to experience a 15% year-over-year decline in travel ad revenue during the first quarter and a 20% drop in the second quarter due to the outbreak. As the virus is still active and more and more cases are being reported every day, not much else is known about the full impact it will have in the world of digital marketing. So, until we know more, our best advice is to sit tight, keep and eye on things, keep your customers informed, and wash your hands! via GIPHY

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

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