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Google Ads Search Terms Report Now Has 6.5 Times More Data Than in 2020 Advertisers Now Have Access to More Queries in Their Reports

author image Written by: Nicole McCormick           Categories - In The News, Paid Ads, Pay-Per-Click (PPC) Marketing

Interesting news from Google this morning – the search engine is now reporting that its Google Ads search term report now has around 6.5 times more query data compared to September 2020’s hide search term data. This means that advertisers will now see 6.5 times more queries in their reports.

This news comes only a month after Google Ads briefly stopped hiding search term data.

So, what does this mean for you?

“We’re able to show you more queries that meet our privacy standards in the search terms report for Search and Dynamic Search Ads campaigns,” said Google.

Google further explained that “this data will now be shown in your reports for queries you received starting from February 1, 2021. This update can help you identify more relevant keyword themes, making it easier to optimize your ad copy, landing pages, and more. These metrics will now be more consistent with the rest of the metrics in Google Ads.”

The data will be available for all searches on or after February 1st, 2021 when these reports and resources are used:

While this sounds fine and dandy, there is a catch. Some of your query data that does not meet its privacy requirements will be removed by the search engine.

This will apply to historical query data collected before September 1, 2020, that “doesn’t meet the current thresholds for the search terms report will be available in your reporting until February 1, 2022.”

So, the takeaway here is to go download this data immediately in order to access it before it’s removed. Other than that, Google Ad managers will have more data available compared to the last 12 months, but less compared to before September 2020, if that makes sense.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Ads Announces Top 3 Priorities for 2022

02/17/2022

Google Ads is working on a better experience for its users and it shows. They announced their top three priorities for this year, and it’s all about focusing on automation, measurement and privacy.

Shifts in consumer behaviour are a hot topic during the pandemic, and Google knows this. Vice President and General Manager of Google Ads, Jerry Dischler, talked about how these shifts come with both challenges and opportunities, according to Search Engine Journal.

The Privacy

Think about yourself as a user now – you want your privacy, you cherish it and you only want to share it with people and brands you trust. So it does become frustrating to hear about different privacy violations and you do become a bit sceptical about it all. Google knows this and knows how important it is to maintain it. You have to work on your relationship with your users and customers in order to get those first-party data. How? That’s up to you/ But focus on this:

  • Build direct relationships
  • Ensure measurement remains accurate and actionable
  • Keep your ads relevant

 Automation

Performance Max and Discovery campaign types – these are the two focuses in the Automation pillar. They both centre around reaching users at scale from a single campaign. According to Google, these types of campaigns offer the following advantages:

  • More simplicity in management
  • Multi-channel reach
  • Greater ad inventory
  • Incremental conversions

Google recommends using Smart Bidding, responsive search ads, and broad match keywords for campaigns that target single channels such as Search, Display, and YouTube.

Measurement

Measurement will be tough in the upcoming times, especially because of the announced removal of third-party cookies. Without measurement, it’s hard to tailor the strategy to success and without it, it becomes more difficult to prove the value of your marketing. That’s why Google is rolling out new solutions, which will rely on your data and privacy-safe APIs:

  • Enhanced Conversions
  • Conversion Modelling
  • Consent Mode
  • Data-driven attribution
Read The Entire Google’s Blog Post Here

 

 

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Google Ads API Version Is Available

02/10/2022

Google has released a new version of its Google Ads API (application programming interface) – the v10. Using APIs, developers can create and use applications that interact directly with account information on the Google Ads server. APIs like these let advertisers manage large Google Ads accounts and campaigns efficiently.

The new version, which is set to see the light of day on April 27, comes with a bunch of new stuff developers can work with. Smart campaigns, Performance max campaign upgrades, Local service ads changes, Audience resource, and more:

What’s New?

These are some of the novelties that came with version 10:

  1. All Get methods are removed
  2. New Meta parameter
  3. Smart Campaigns are now generally available
  4. Support for Local Service Ads are added
  5. New Status field on Customer and Customer Client resources

 

  • To be able to use the new features, you must upgrade your client library and client code.
  • Also, if you’re still using AdWords, you must migrate to the Google Ads API by April 27 since AdWords is retiring!

Why Is This Important?

Advertisers can use the API to pass account data to other applications they use. It also assists them in managing larger accounts and campaigns. API users will have more flexibility with the tool since it now supports more of Google Ads’ latest products.

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