Create and Edit Responsive Search Ads on the Go
The Google Ads mobile app was recently updated with support for creating and editing responsive search ads. Prior to this, the app could only pause or enable these ads. Responsive search ads created on desktop can also be edited via the app and vice versa. This makes it easier to manage, tweak, and update campaigns on the go from anywhere. This makes it possible to launch last-minute campaigns or make adjustments when you can’t sit down at a desk. The update also introduces the ability to add, review, and edit negative keywords. This feature was also previously only available on desktop and can now be accessed on the go. Users can now:
- Create, review, and edit negative keywords.
- Add negative keywords directly from their search query results card. As with all negative keywords, these are based on the queries that trigger your ads.
- Access recommendations to remove conflicting negative keywords.
The fully updated mobile app is available on both Android and iOS mobile operating systems. Google’s announcement about the app update also mentions continued support and additional updates in the future.