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Google Ads App Now Supports Responsive Search Ads

author image Written by: Lia           Categories - In The News

Create and Edit Responsive Search Ads on the Go

The Google Ads mobile app was recently updated with support for creating and editing responsive search ads. Prior to this, the app could only pause or enable these ads. Responsive search ads created on desktop can also be edited via the app and vice versa. This makes it easier to manage, tweak, and update campaigns on the go from anywhere. This makes it possible to launch last-minute campaigns or make adjustments when you can’t sit down at a desk. The update also introduces the ability to add, review, and edit negative keywords. This feature was also previously only available on desktop and can now be accessed on the go. Users can now:

  • Create, review, and edit negative keywords.
  • Add negative keywords directly from their search query results card. As with all negative keywords, these are based on the queries that trigger your ads.
  • Access recommendations to remove conflicting negative keywords.

The fully updated mobile app is available on both Android and iOS mobile operating systems. Google’s announcement about the app update also mentions continued support and additional updates in the future.

Lia

Google’s Target Frequency Gives You More Control

11/15/2022

It’s that time again! Google has rolled out another feature and it will give you more agency over your ads. Target frequency is Google’s latest gift to advertisers on YouTube.

Read More: Google Launches My Ad Center October 2022

This feature was already integrated however there were some restrictions on usability for users. Good news, now the “target frequency capability is globally available for all advertisers running YouTube campaigns,” Search Engine Journal reports.

Why Target Frequency Is Important

Google says it has always been a balancing act to find the ideal video ad frequency for both viewers and advertisers. Seeing the same ad over and over again would drive anyone nuts. But this is why target frequency is helpful to both advertisers and viewers alike.

So far users seem to be happy about the availability of Target frequency, this is what one user tweeted:

Google’s launch of Targets frequency for all YouTube campaigns will be such a useful tool for advertisers. “This will help advertisers optimize towards more precise reach and frequency, while ensuring that we continue to provide a suitable advertising experience for viewers,” Google reports in a recent blog post.

Read More: Google Ads New Content Suitability Center Update

I mean come on who wouldn’t love that–its basically a win win situation. Google goes on to explain that advertisers can choose a frequency objective of up to four times per week through Target Frequency. Even better, their systems will optimize for greatest unique reach at that chosen frequency.

Google’s Recent Work on Ads

This is just another step forward for Google in making Ads and campaigns more effective for the user and advertiser.

Earlier in October, Google announced the launch of Google Ads Content Suitability Center. Following that Google rolled out My Ad Center. Seems like ad usability and visibility are being prioritized by Google, which we love to hear!

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Google Launches My Ad Center October 2022

10/21/2022

Have you ever noticed some strange ads on Google?

If so, you now have the power to make them disappear, at least on your pages. Google just announced that My Ad Center is getting a refresh! New privacy features will be rolling out as of today.

This update stretched across the globe, providing users on Google Search, Discover, and Youtube with more choice in what ads they see. You might be wondering why now? Well recently there have been mounting concerns that users are drifting away from search and social media sites due to privacy concerns.

Read More: Google Latest Upgrade Is Ads Design

“Some 80% of social media users said they were concerned about advertisers and businesses accessing the data they share on social media platforms, and 64% said the government should do more to regulate advertisers,” according to Pew Research Center.

What’s New

Google’s My Ad Center will let you block ads that you don’t want to see. Users can now learn more about how your ads are personalized based on your information. What’s even more is you can use the new settings to remove ads with sensitive content.

Jerry Dischler, Google’s VP of Ads says explains that “my Ad Center was designed to give you more control over your ad experience on Google’s sites and apps.”

He continues by saying “you will never have to spend time searching for the right control or decoding how your information is used. Instead, you can manage your ad preferences without interrupting what you’re doing online.”

The first new feature everyone seems to be talking about it simple design of My Ad Center’s three-dot menu. Seeing too many ads about that fall vest you bought last month? You can use the menu to choose to see less or no ads of this kind. On the flip side, you can also choose to see ads you care about! Maybe you’re on the hunt early for a deal on a cozy winter jacket or boots.

Take a look at the menu in live action:

Don’t want to see ads personalized for you? No problem, Google’s My Ad Center has a setting for that too, and you can turn ad personalization off completely.

Read More: Google Ads New Content Suitability Center Update

Google also says “there also may be certain ad topics that you don’t want to engage with at all. With My Ad Center, you can choose to limit ads related to topics such as alcohol, dating, weight loss, gambling, pregnancy and parenting.”

I mean what’s not to love with theses new changes!

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