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Get Ready for Google AdWords’ Spring Cleaning

author image Written by: Content Team           Categories - SEO Tips

google adwords Spring is just around the corner and you know what that means: it’s time to do a little reorganizing and clean out some junk! While the thought of cleaning makes some people want to run and hide, that shouldn’t be the case when it comes to this new Google AdWords update. It was announced that during the week of March 23rd, 2015, Google will delete any ads that have never accrued an impression (i.e. nobody saw the ad) and have been removed from user accounts for more than 100 days. Once these ads and campaigns have been deleted, they will no longer be accessible or viewable. If you are feeling some sort of panic at the permanence of this update, there’s no need to worry. Given their ineffectiveness and the length of time they have gone untouched, it is clear that these entities are not useful to your business. The aim is to get rid of the accumulated clutter in order to try and speed up your AdWords experience. Who wouldn’t want to enjoy a faster, more improved experience? We’re wondering why this update wasn’t implemented earlier! To take it a step further, later on this year, Google will also clean up unused ad groups and campaigns while considering the same criteria mentioned above. As an example, let’s say that you have created a Google Ad to get more traffic to your company’s website. After a week of it being active, you notice that it did not leave any impressions . That’s when you decide to remove it and start over from scratch. One hundred days later, you notice that the removed ad is still visible in your account history which could be slowing down your AdWords experience. However, once this new change is applied, your account will be cleaned up, freeing it from ineffective ads. This may not be as important for businesses that have only created a few ads, but for those that have a robust Google AdWords campaign, it can certainly have a significant impact. In addition to reducing the number of inactive ads, a change will be made to the historical data and reporting of your removed campaigns and ad groups. This will also be implemented later on in the year, but users will be notified well in advance. Once you remove a campaign or group they will be unrecoverable and unchangeable, which is already the case for removed ads. To work around this, if there are removed campaigns that you would potentially like to activate in the future, change their status to “paused” instead of removing them. Just make sure that everyone on your team is aware of this! So there you have it! That’s the gist of the upcoming clean up to your Google AdWords account. Will you welcome this change?

Content Team

Google AdWords API Gone By Tomorrow

04/26/2022

Starting tomorrow, April 27, 2022, Google AdWords API will be officially gone. It has been a year since Google had warned us about this happening and the day is finally here – Google AdWords will stop being fully supported. Instead, we will have to use Google Ads API which is now up to version 10.

Google Ads API is basically the next generation of AdWords, a modern interface that should help make your campaign management more efficient and increase your overall productivity. It lets developers interact directly with the Google Ads platform, making it easier to manage large or complex Google Ads campaigns and accounts.

So, this should be your final notice for making the full switch to Google Ads, if you hadn’t done that by now. If you don’t, you can expect AdWords not to be supported tomorrow. Google also warned developers that they will see AdWords API requests fail at a rate of ~25% until May. You can resubmit failed requests but you should really upgrade instead.

If you need help with migration, check out this resource.

 

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Google Rolls Out Black Friday, Cyber Monday Ad Units

11/22/2018

Limited-Time Ads Units Focus on Biggest Shopping Weekend in North America

Just in time for Black Friday and Cyber Monday, Google has rolled out an experimental ad format to help advertisers promote their sales and deals. As Black Friday and Cyber Monday are widely considered some of the biggest shopping events in North America, it makes sense that Google would want to support advertisers looking to take advantage of curious shoppers in the online market. According to Google, 100% of searches for “Black Friday” occurred between November 19 and 25 in 2017. This promotion extension is an opportunity to increase your brand’s availability in this highly competitive window of time.

Limited-Time Availability

Running from November 15 to 27, this ad format is a simple promotion extension in Google Ads that targets specific keywords and keyword variations:

  • “black friday deals”
  • “black friday <product name> deals”
  • “black friday <company name> deals”
  • “cyber monday deals” and variants
  • Variations of the above

These ads, as usual, will show at the top of a search results page, but the unique promotion extension adds special offers to the main ad. Check out an example we found below: An example of Google Ads' Black Friday extension. As you can see, the ad shows off some of the top deals available online at the moment, including the discount and a bit of additional information for availability.

Who Can Use These Ads? How Do You Get Started?

These ads and promotion extensions are available to all English-speaking AdWords users and advertisers, but that doesn’t guarantee your promotion will show up in the list. The first step is to add promotion extensions to the Google Ads interface. Next, you can create ad groups to target Black Friday and/or Cyber Monday keywords, and then write your ad copy. Keep in mind your ad copy is the biggest determinant in whether your ads and promotions are shown off! Interested in learning more about PPC, AdWords, and other advertising options? Start here: https://creativetrnd.com/digital-marketing/get-impressive-results-with-ppc-website-marketing/ https://creativetrnd.com/blog/ppc-ads-vs-content-marketing-better/

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