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Get the Best Results by Hiring a Full-Service Digital Marketing Agency

author image Written by: Content Team           Categories - Digital Marketing

digital marketing Today marketers are spending more of their budget on digital marketing and SEO than ever before. This growing segment of the marketing mix can provide distinct advantages for your business. So why should you bring your digital marketing needs to one full-service agency instead of a few different specialty shops?

What Can a Full Service Digital Marketing Agency Do?

A full service digital marketing agency will optimize your company’s online visibility. In order to do this, a digital marketing agency will have in-house experts in: Mobile apps, website design and development, SEO, web marketing, social media, content creation, online brand development, email campaigns, video production, analytical intelligence, and online lead generation. Working together, these experts can provide a full digital solution for your business. And best of all, digital marketing is measurable, meaning you will always have a clear picture of your return on investment.

Advantages of a One-Stop Shop

Maintaining one relationship with one agency is a lot easier. Selecting an agency that can meet all of your company’s digital needs will save you major headaches. Communicating with a single team of web marketing experts means your overall strategy and its many executions will be fully integrated. This will help you maintain a consistent voice for your brand across all communications. In the end it’s more cost effective to choose one agency that can do it all than hiring different specialty agencies for one-off projects.

Save the Time and Effort

A common sentiment shared by businesses when first starting out in digital marketing is “let’s just do it ourselves”. However, the reality is that most companies don’t have the resources to dedicate the full-time staff required to meet their digital needs. The online world is constantly changing and evolving, but it is a digital marketing agency’s job to stay on top of all the latest developments. Fully integrating and optimizing web marketing tactics requires a team of dedicated professionals. Leaving it to the pros will save you time, effort and resources and ultimately get you the best results.

Optimize Everything

Digital agencies specialize in obtaining and interpreting analytics. They can use this information to provide real numbers that will help you understand your customers and the best ways to reach them. Using analytics you will see which of your strategies are working and which are costing too much money. It’s an important advantage to have access to this information, and the experts who can enhance every aspect of your company’s online presence in today’s competitive marketing landscape.

Content Team

Twitter: Verification Check Mark Will Cost You More

11/04/2022

These days Twitter is all over the news. The social media platform has become Elon Musks’ most recent investment making him the owner.

That also means he’s running the show over at Twitter. As we’ve already seen through his abrupt employee layoffs, he’s making cuts where he can save money. He’s also introduced several features that may further monetize content on the app.

Read More: The Future of Twitter’s Monetization 

Take a Twitter Blue Account or Don’t

Speaking of money, the latest change that Musk wants to make to Twitter is combining that little blue check mark for verified users into the Twitter Blue subscription. Instead of blue check marks being unattainable for some, now users can decide to pay $8 per month.

Elon Musk tweeted about this change on November 1st, here’s what he had to say.

For those of you who already have a blue check mark, you have 90 days to sign up with Twitter Blue or you’re not going to have a check mark anymore. Currently, the Twitter Blue subscription costs $4.99 for a set of premium features.

Price Hike For Verified Users

If you are a verified user than the recent announcement of a price hike can be frustrating to hear. In terms of price hike’s its look like Twitter Blue is going to skyrocket to $19.99 per month, reports The Verge.

Read More: Twitter Communities Visible On Profile!

The reason for such a jump in price is Musk’s push to create the Twitter Blue subscription as an all-encompassing premium subscription. His main reason for this is to weed out the bots and ensure that users are real people.

All in all, Twitter users with check marks have a decision to make, to keep or not to keep.

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New Study On Google Search Zero-Clicks

10/27/2022

Recently, a new study published findings about Google’s zero-click searches.

In the past, they’ve been made out to be more or less the problem when it comes to Search results. But Semrush’s study found that it was in fact another factor that was influencing the rates of desktop and mobile zero-clicks.

SEO Lingo: What are Zero-Clicks?

In the case of zero-clicks, it’s pretty much just as it sounds. With a few additional points that are important to know. Search Metrics defines zero clicks as “…queries in search engines…that do not send you to a third-party website from an organic search result.”

Read More: You Can Use Third-Party Cookies For An Extra Year

You might be wondering why SEO find zero-clicks to be a pain. Well, Search Metrics also says that “around 50 percent of searches currently end without a click on an organic search result.”

The Semrush Study Results

With this study bringing more information to light about search results you might be wondering about where in fact the clicks went.

Image Credit: SEMrush

In the image above is a breakdown of Google’s search findings for desktops. Based on these stats, one interesting factor is the google keyword rate, sitting at 17.9%. Search Engine Land reports that the majority of users searching “decide what to click on within 15 seconds.”

Read More: Five Changes Coming To Mobile Search

This sheds some light on the search decision-making skills. It appears as though if the results aren’t specific enough, then search won’t keep reading results. Instead, they will change the keywords used in their search, thus upping the zero-click rate.

For more details, you can read the full SEMrush study on their site.

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