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Get the Best Results by Hiring a Full-Service Digital Marketing Agency

author image Written by: Content Team           Categories - Digital Marketing

digital marketing Today marketers are spending more of their budget on digital marketing and SEO than ever before. This growing segment of the marketing mix can provide distinct advantages for your business. So why should you bring your digital marketing needs to one full-service agency instead of a few different specialty shops?

What Can a Full Service Digital Marketing Agency Do?

A full service digital marketing agency will optimize your company’s online visibility. In order to do this, a digital marketing agency will have in-house experts in: Mobile apps, website design and development, SEO, web marketing, social media, content creation, online brand development, email campaigns, video production, analytical intelligence, and online lead generation. Working together, these experts can provide a full digital solution for your business. And best of all, digital marketing is measurable, meaning you will always have a clear picture of your return on investment.

Advantages of a One-Stop Shop

Maintaining one relationship with one agency is a lot easier. Selecting an agency that can meet all of your company’s digital needs will save you major headaches. Communicating with a single team of web marketing experts means your overall strategy and its many executions will be fully integrated. This will help you maintain a consistent voice for your brand across all communications. In the end it’s more cost effective to choose one agency that can do it all than hiring different specialty agencies for one-off projects.

Save the Time and Effort

A common sentiment shared by businesses when first starting out in digital marketing is “let’s just do it ourselves”. However, the reality is that most companies don’t have the resources to dedicate the full-time staff required to meet their digital needs. The online world is constantly changing and evolving, but it is a digital marketing agency’s job to stay on top of all the latest developments. Fully integrating and optimizing web marketing tactics requires a team of dedicated professionals. Leaving it to the pros will save you time, effort and resources and ultimately get you the best results.

Optimize Everything

Digital agencies specialize in obtaining and interpreting analytics. They can use this information to provide real numbers that will help you understand your customers and the best ways to reach them. Using analytics you will see which of your strategies are working and which are costing too much money. It’s an important advantage to have access to this information, and the experts who can enhance every aspect of your company’s online presence in today’s competitive marketing landscape.

Content Team

Google Pulling Back Ad Restrictions For YouTube

06/14/2022

Google announced that they are lifting some restrictions on YouTube mastheads ads. That means that advertisers who have been limited with their ad publishing until now, can finally publish ads in the following categories:

  • Sports betting (US Only)
  • Alcohol (where legal)
  • Prescription drugs (US, CA, NZ)

Categories for election and political ads, as well as non-sports gambling, remain restricted.

“We’re constantly reviewing our ad requirements to improve our products and services. Given the evolving regulatory landscape for sports betting and following our successful implementation of our new “per market” YouTube masthead format, we believe that this decision balances the needs of advertisers and consumers.” -Google’s spokesperson said.

YouTube mastheads are the ads that users see at the top of the YouTube homepage. Since it’s the most prominent placement, the ads there must comply with all Google Ads policies and YouTube ad requirements.

However, the masthead ad content requirements are much more restrictive than the ad requirements on other platforms. So, even if an ad has been denied for the masthead placement, it can still run somewhere else on Google.

Read More: Users Can Limit Three More Types Of Ads On Youtube

Ad Requirements for YouTube

As mentioned, ad content must comply with certain requirements. Here’s what ad content is prohibited on YouTube:

  • Exaggerated or inaccurate claims – exaggerated or false claims for a product or a service that misleads people
  • Offensive language – obscene or offensive language, derogatory language that incites hatred, discrimination, racism
  • Negative events and imagery – mentally distressing, disturbing, scary content, death, decay, etc. This also means no videos of people weeping at funerals, excessively gory content, dangerous challenges, etc. There are exceptions for movies, TV shows, news channels, etc.
  • Improper content – focusing on specific body parts or health conditions, nudity, racy and sexually suggestive topics. There are some limitations to ads for weight loss, hair loss, skin conditions, swimwear, etc.
Read more: YouTube Launches ‘Search Insights’

Why Is This Important?

Masthead ads are one of many YouTube and Google advertising formats and only a small portion of YouTube’s daily ad impressions. All of the previously restricted categories above can now select that placement for their ads, giving them more choice and options for their ads.

Read More: Should You Create Video Content?
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Instagram Updating Its Ranking Algorithm 

04/21/2022

Instagram chief Adam Mosseri announced that Instagram is adding a few changes in order to put more focus on creators and the credit they get. One of the mentioned changes is updating its ranking algorithm with the goal to put more focus on original work. Judging by the number of copy-paste posts we’ve seen so far, this update should have been made a long time ago.

 

Read More: Instagram’s Main Feed Going Full Screen

Making Sure The Credit Goes To Those Who Deserve It

Instagram announced the following changes:

  • Product Tags – it will now be available to everyone. So, no matter who you are, you will be able to tag products and drive traffic and attention to a business, creator or a company that they like.
  • Enhanced People Tags – now, you can add a category for yourself (into profile, edit profile) which will show up when you are tagged in a photo or a video. This makes sure you have your identity be what you want it to be, and credited according to your wishes.
  • Ranking – people that actually created something from scratch should be more credited for that, so the algorithm will focus more on that kind of content.

“We are going to do more to try and value original content more, particularly compared to reposted content. So, more to come there as well.” – said Mosseri in the announcement.

But, what does it exactly mean? As mentioned in SocialMediaToday, the changes in ranking are not that well explained and it’s not clear if any penalization will happen.

What Will Affect The Ranking?

The Twitter community did have some questions regarding the originality of content and asked about editing outside of the app. If you remember, Instagram started down-ranking content that was re-shared from other apps. So, if you will be re-posting your TikTok with a watermark on it, your content will still be penalized. However, if you only edited it off the Instagram app, that shouldn’t be a problem and won’t affect your rank.

Still, Mosseri admits that Instagram can’t know for sure if a content piece is an original or not. They only build classifiers that will show how likely something is to be an original, but they can never know for sure. It’s still a work in progress.

Posting History Is Also A Factor

Content aggregators are the focus of this update, and Instagram will be able to determine this with the account’s posting history. Instagram is more likely to detect that an account is an aggregator if it re-posts a lot of content from other accounts.” So if you’re re-posting a lot of content from other accounts, you’ll likely see a drop in reach.

The main goal of the whole update is, as we mentioned, to give more credit to original creators, but the system is not yet perfect. However, Mosseri said that Instagram will continue to improve its detection features over time to better distinguish where the content comes from and who posts original content, to promote the real creators and reduce the influence of big farm accounts.

It looks like it’s time to say goodbye to reposting trending memes in order to boost engagement.

 

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