Frequently Asked Questions about Search Engine Optimization

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Search Engine OptimizationA List of the Most Common SEO Questions we’re Regularly Asked

Search engine optimization (SEO) encompasses many elements, and based on the nature and volume of questions we get from new and prospective clients – ranging from how it works, whether their business needs it or if it’s worth it, to the meaning of specific organic marketing terms ­– we thought that you might find this FAQ helpful. 1. How important is SEO? Well, when you consider that it’s one of the most effective forms of advertising, ­with most businesses investing their marketing dollars online, those who ignore it are very likely getting left behind. In order for a website to be found on the search engine results pages it must have a well-executed search engine optimization strategy that comprises a smart-designed, optimized site, and high-quality content – and that’s just the beginning. If someone is searching for your products or services and can’t find you online, this means less traffic to your site, and ultimately lost opportunities for sales. 2. How long does a website need SEO for? Search engine optimization is a long-term, ongoing strategy – that’s the simplest answer. Once your website gains rankings and is positioned on page one, if the work is discontinued, it’ll just be a matter of time until you start losing positions for the keywords it once ranked for. Organic positioning on Google is constantly changing, depending on the competitiveness of the niche, efforts that your competitors are making, and many other factors. 3. How long does it take to see results from Search Engine Optimization? Everyone wants to have their website ranking at the top of the results – which is why this is the most frequently asked of all questions. As mentioned, there are many factors that come into play when determining a site’s ranking, and many techniques to get it there. The short answer is that on average it takes about two to three months before some of the selected keywords or phrases start to gain positions.  The encouraging news is that once the primary keywords (which have the highest volume of searches) start to rank, then this results in more traffic and momentum starts to build from there. 4. What are “Robots”, “Bots”, “Spiders” and “Crawlers”? This question often immediately follows the one about “how long before I see results?” These various terms are given to the software that is used by the search engines to scan through the millions of old and new web pages. As pages are found they are indexed, categorized and ranked according to a complex set of criteria. It can take anywhere from four to six weeks for a new website to be indexed by the Google “bots”. 5. What are Keywords or Keyword phrases? Keywords are the basis of any online marketing campaign. They are the words that reflect your business’ products and services, which people use to search when they go online to find anything and everything. These keywords are the links between what users are typing into Google and actually finding your website. For this reason it’s essential that the various pages of your site contain the correct density of these words or phrases. 6. How are keywords selected? Keywords are selected after a thorough analysis that determines their competitiveness and usefulness, and most importantly, the volume of searches being done for each word. If you don’t have the budget to hire a Google certified digital marketing agency to manage your online marketing campaign, then Google Trends is a fantastic SEO tool that will help you select the best keywords. According to Search Engine Watch “Google Trends is one of the best and most versatile tools available for SEO. It is the marketing equivalent of the Leatherman or Swiss Army knife“. 7. What is the biggest kept SEO secret? A not-so-big secret is one that you’ve likely heard before, but we’ll say it again – “Content is king!” The search engines are hungry for fresh, new, compelling, search engine optimized content. On its own, content is not the be-all-end-all, but as part of a comprehensive online marketing strategy, it will go a long way towards helping you achieve the search engine rankings that you want. Now for the real, biggest kept SEO secret…We believe it’s to have a great digital marketing plan! This is a plan that considers all important elements of online marketing – organic advertising, paid advertising, re-targeting, social media marketing and video marketing.  A great plan will include research, information and facts specific to your company and industry. It will determine where your dollars are best spent to bring you the biggest return on your investment. The beauty of online marketing is that it is quantifiable and progress can be tracked and efforts tweaked accordingly. If you’re considering making the investment for your business, think about this for a moment: if nothing’s ventured, nothing will be gained.

Content Team

June 2021 Core Update Finishes Rolling Out After 10 Days


SEOs rejoice! After only just 10 days, Google’s June 2021 Core Update has completed its rollout, potentially setting a record for the quickest core update rollout ever. For context, typically, most core updates take a minimum of two weeks to finish being implemented. 

According to Search Engine Round Table, Google began rolling out the most recent core update on June 2nd, and it was completed by June 12th.

The news was only just confirmed yesterday by Google’s public search liaison, Danny Sullivan, on Twitter. The late announcement comes as a bit of a surprise, but Google is known to find ways to keep us on our toes. 

READ MORE: SEOs React To Google’s June Core Update

The timing of this is interesting, as SEOs and search tools began picking up on significant ranking fluctuations on June 11 and June 12. At the time it was believed that this was caused by another small, unconfirmed update, but now, it seems more likely that the core update finishing its rollout had something to do with it.

READ MORE: Unconfirmed Google Update Sparks Wave Of Chatter In SEO Community  

Now that we have official confirmation that the June 2021 Core Update is done rolling out, we can rest easy and stay tuned for the next one!

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Experts Agree: You Need SEO For Your eCom Business


You want to see your eCommerce business soar. There are so many popular digital marketing techniques, and you don’t want to waste your time using strategies that are inefficient. That raises a question: is SEO worth thinking about for online retailers?

 The answer is a resounding YES.

SEO is one of the greatest tools in web marketing, and it’s loved across the board. 57% of B2B (business-to-business) marketers say that SEO is the best strategy to generate leads – and they’re just one of many corners of the industry that praises SEO.

eCommerce sites have a particularly strong set of rewards to reap from SEO, including:

  • an increase in brand visibility

  • a high ROI

  • an easy way to produce traffic

  • …and so much more.

Read below to learn why SEO is so critical in the world of digital retail, and how your web-based store can benefit. 

Why SEO is the Industry Standard

SEO has been a staple in web marketing for years, and its popularity shows no signs of fading. That’s because it directly relates to how much mid-to-high intent traffic a site will generate – and in the world of digital retail, traffic with intent, equals sales.

Think about it: scoring high in SEO can land your site high among Google search results. This is a huge advantage for any eCom site. After all, 92% of consumer traffic goes towards websites that appear on the first page of a search query result.

So, if increasing targeted traffic is a priority, Google results are something you should care about.

What Will Happen If I Don’t Use SEO? 

You might choose to pass on the benefits of SEO, but your competitors won’t.

Imagine that your top competitor appears at the top on a Google search result page, and you’re stuck a page or two behind. Consumers are more likely to click on the higher search results – and without SEO, you’ll lose out on a ton of customers.

Besides, 39% of global eCommerce traffic comes from Google and other search engines. Clearly, SEO offers a huge advantage – so why not take it?

How Can SEO Benefit My eCom Site? 

1. It Helps Customers and Clients Find You

When people want to find a brand, product, or service, they use Google.

The numbers don’t lie: 93% of internet users begin their sessions with Google or another search engine. If they’re looking for something that aligns with your brand, SEO can make your site easy to find

2. The ROI is Fantastic

You want to make sure every dollar you spend on digital marketing counts. Fortunately, SEO gives you the highest bang for your buck.

In fact, nearly half of marketers said that organic search produced a better ROI than any other approach to marketing.

Unlike other forms of marketing, organic search generates a ton of free traffic. There’s no cost-per-click or any kind of similar charge that feels like a punishment.

Plus, the funding you do put into SEO – research or hiring an expert, for example – goes a long way.

READ MORE: Strengthen Your eCom With a Strategy That Includes Paid Ads and SEO

3. SEO Offers Long-Lasting Effects

Most other ad campaigns have an expiration date. As soon as you stop paying, traffic ends, and you’re back at square one.

SEO is evergreen – people are going to keep searching no matter what you do. Plus, SEO is something you can always add to and tweak to your liking.

4. Your Brand Will Establish Itself As Trustworthy

Put yourself in a consumer’s shoes. If you were searching for a particular product, the brands that show up a few pages back within the results might not seem as trustworthy. This has everything to do with SEO. 

Google rewards sites that it deems credible by ranking them higher in search results – and credibility is great for your brand’s reputation.

5. Local SEO Leads to Local Engagement 

SEO isn’t just for massive big box retailers. Small or local businesses should use this strategy too. That’s because developing an online presence can get you a real-life loyal customer base. 

Did you know that 97% of people use the internet to learn more about a local business?

There are plenty of ways to optimize your local business’ online presence. Start by searching your own business: are you happy with what you find? Does your top competitor come out looking better?

6. You’ll Increase Your Brand’s Awareness and Visibility

 SEO is about more than just the words that your site’s URL is attached to. People browse Google search results to view photos, read reviews, and learn quick bits of info. By ensuring that your site looks great among search results, you’ll take an important step in cementing your brand in people’s minds.

7. You’ll Gain a Competitive Edge 

No other marketing strategy gives you an opportunity to directly see how you compare to your competitors. Google search results are like a leader board, and all of your competitors want the #1 spot. Do you?

READ MORE: eCommerce and SEO: The Full Breakdown

Your eCommerce site deserves the chance to be seen by customers. SEO can help you achieve that. From a high ROI to impressive longevity, it’s not hard to see why web marketers still love SEO after all these years.

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