Fluctuating Rankings Indicate Potential Significant Google Algorithm Update

author image Written by: Nicole McCormick           Categories - In The News

Potential February Algorithm Update Yet to Be Confirmed by Google

While Google continues to remain tight-lipped and has yet to confirm nor deny anything, according to Search Engine Round Table, another significant algorithm update could be rolling in as we speak, causing rankings to fluctuate dramatically. Google has not yet confirmed any algorithm update of the sorts, however, chatter about a potential update within the SEO community exploded by the end of last week after people started noticing considerable fluctuations in rankings over the weekend. https://twitter.com/AmeerRosic/status/1226526159585914882?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1226526159585914882&ref_url=https%3A%2F%2Fwhatsnewinpublishing.com%2Fa-really-big-maybe-even-massive-google-search-ranking-algorithm-update-may-be-underway-right-now%2F https://twitter.com/glenngabe/status/1226873794213613568?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1226874151937417216&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fbig-google-search-ranking-algorithm-update-28970.html In fact, according to the SEMrush Sensor, position changes are being reported for numerous sites, further signifying a potential update. “Google results are shaking up,” says SEMrush.” “This may be a sign of a possible algorithm change. Check if your site has been affected.” Ranking changes due to Google algorithm update Source: SEMrush To add more fuel to the fire, the last time we saw similar spikes was when the January 2020 Core Update rolled out last month.

So, What Does All This Mean?

Since we haven’t yet heard a peep from Google, speculation has run wild regarding the cause of this update, with everything from changes to featured snippets and HTML to tackling fake news in wake of the Coronavirus being cited as potential causes. However, without confirmation, it’s all merely speculation up until this point. https://twitter.com/glenngabe/status/1226261840713388033?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1226261840713388033&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fbig-google-search-ranking-algorithm-update-28970.html Typically, though, when Google does roll out an algorithm update, we see some sort of announcement from the Google Search Liaison on Twitter. So, for now, our best advice is to keep your eye’s peeled on Twitter and wait for a potential announcement in the coming days. And of course, look out for any fluctuation in rankings to see if your site has been affected.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Updates Algorithm to Support Victims of Slander, Privacy Violations


Imagine searching your own name on Google, only to find yourself falsely accused of malicious claims on websites with domains like ‘BadGirlReport.date,’ and ‘PredatorsAlert.us.’ You ask the site to remove your name, but its owners demand that you pay a fee to restore your reputation.

This is a common scamming technique found all over the web. Fortunately, Google is finally cracking down on it.

The New York Times reported that Google is changing its algorithms to ensure that these sites are less likely to perform well on SERPs. These sites, which accuse strangers of cheating, stealing, and even sex crimes, typically use SEO tactics to rank high – but these efforts will be nullified if Google’s changes are effective.

Specifically, Google will allow users to report that they are victims of these sites. Google will then remove similar content with their name from SERPs – this feature is called ‘known victims,’ and will also help people whose nude photos have been published to the internet without their consent.

“I doubt it will be a perfect solution, certainly not right off the bat. But I think it really should have a significant and positive impact,” said Google’s David Graff, the company’s vice president for global policy and standards and trust and safety. “We can’t police the web, but we can be responsible citizens.”

The New York Times calls this “a momentous shift for victims of online slander,” saying that Google “has historically resisted having human judgement play a role in its search engine.”

In fact, the search engine initially rejected requests to block nude photos that were posted without consent in 2011.

A story from the European Union made waves around the world in 2014 when the ‘Right to Be Forgotten’ was inducted into the General Data Protection Regulation. This would allow users to request the removal  of certain aspects of their personal data from the internet.

North America does not have similar laws – but with Google’s latest changes, we may anticipate a shift in how individual reputations are managed on the web.

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Core Update Did Not Include Second Product Review Update


For those who have been wondering whether another Product Reviews Update was rolled into last week’s core update – the answer is a big fat no, according to Google.

The question came up on Twitter this week when SEO consultant Glenn Gabe asked Google’s public search liaison, Danny Sullivan, whether Google launched another Product Reviews Update similar to the one rolled out back in April.

READ MORE: Google Rolls Out New Product Reviews Update

“Do you know if there was a refresh of the Product Reviews Update (maybe when the June broad core update rolled out)?” asked Gabe. “I’m seeing sites impacted by the PRU w/a lot of movement during the June core update. Or is this just from the June core update? Thx for any info!”

Sullivan stated that any changes related to product reviews were “almost certainly” caused by the Core Update, not another product review update.

So, even though the product review update took longer than expected to fully roll out, it did, in fact, eventually complete its rollout back in April.

Sullivan’s confirmation makes sense because, like any other website, product review sites are bound to be impacted by something as huge as a core update.

Alas, SEOs can sleep easy knowing there haven’t been any other surprise curve balls being thrown by Google – yet. Google always has a way of keeping us on our toes, though, so we’ll be keeping an eye out for any impending changes that could affect your rankings.

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