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Find the Best SEO Company to Grow your Business

author image Written by: Content Team           Categories - Digital Marketing

If you’re looking for a new SEO company to help your business with its digital marketing strategy, then you’ll quickly realize that finding one that’s the “real deal”, which can deliver results, is no easy task. There are many local digital agencies with big empty promises and even more overseas scammers that spend their days prospecting companies on the other side of the world–I’m sure you’ve received more than one email or phone call already! Before making a decision on which agency to manage your company’s digital strategy, you should meet with several and ask the following questions: SEO Company

  • Is your agency a Google partner?
  • Does your company follow Google best practices?
  • Will the people working on my campaign be Google AdWords certified and experienced?
  • Can you guarantee that the work will be done locally, and not outsourced?
  • What are some of your local clients in similar industries, and what has been your success rate with their campaigns?
  • How many years of experience does your company have?
  • What type of results can I expect, and how will success be measured?
  • Do I have the right to pre-approve content/copy/images that are being written/used on behalf of my company?
  • Will I receive progress reports?
  • How can you ensure transparency with respect to my advertising budget?
  • Will someone be available to answer any questions if I have concerns?

A good SEO company will meet these criteria and be able to answer these questions appropriately. It will also help you set realistic and measurable digital marketing goals, track your campaign’s progress, tweak it where needed, and ultimately, help your business achieve high rankings on the search engine results page, as well as get the most from paid advertising campaigns. Once you’ve honed in on a reputable, results-oriented SEO company, here are five things you should expect:

  • Honesty and transparency: You want to hire a company that’s open and honest about their history and is willing to provide evidence of their past successes–don’t just tell me, show me!
  • Practice what they preach: You want to hire a company that ranks at the top of the search engine results page. If the agency can’t attain this for itself, then how can you expect that it will bring your company to the top?
  • High-end customer service: Customer relations is arguably the most important factor to consider when hiring a company to handle your digital marketing strategy. You want to hire a company that is responsive, focuses on client satisfaction, and that is aware of your needs even before you realise the need exists. Getting to know you and your target audience should be their top priority.
  • S.M.A.R.T goals: Having S.M.A.R.T (specific, measurable, achievable, realistic, and timely) goals for your digital marketing strategy is essential for the success of any campaign. An SEO company that follows this formula will lead your campaign with focus and measurable results.
  • More than just SEO: When you hire a full service SEO company it should be able to do more than just boost your Google ranking. It should have developers and designers that can make changes to your website, produce engaging designs, create mobile versions of your website, engage in mobile-specific digital campaigns and strategies, and the great ones even offer video production and video marketing!

With so many great SEO companies out there, there are just as many mediocre ones to steer away from. At the end of the day it’s important to remember that the SEO company you choose will have a significant influence on your business’s bottom line. Also, the work it completes on your behalf is a direct reflection of your business, and if you want your first impression to be the best it can possibly be, then keep these tips in mind and choose wisely.

Content Team

Twitter: Verification Check Mark Will Cost You More

11/04/2022

These days Twitter is all over the news. The social media platform has become Elon Musks’ most recent investment making him the owner.

That also means he’s running the show over at Twitter. As we’ve already seen through his abrupt employee layoffs, he’s making cuts where he can save money. He’s also introduced several features that may further monetize content on the app.

Read More: The Future of Twitter’s Monetization 

Take a Twitter Blue Account or Don’t

Speaking of money, the latest change that Musk wants to make to Twitter is combining that little blue check mark for verified users into the Twitter Blue subscription. Instead of blue check marks being unattainable for some, now users can decide to pay $8 per month.

Elon Musk tweeted about this change on November 1st, here’s what he had to say.

For those of you who already have a blue check mark, you have 90 days to sign up with Twitter Blue or you’re not going to have a check mark anymore. Currently, the Twitter Blue subscription costs $4.99 for a set of premium features.

Price Hike For Verified Users

If you are a verified user than the recent announcement of a price hike can be frustrating to hear. In terms of price hike’s its look like Twitter Blue is going to skyrocket to $19.99 per month, reports The Verge.

Read More: Twitter Communities Visible On Profile!

The reason for such a jump in price is Musk’s push to create the Twitter Blue subscription as an all-encompassing premium subscription. His main reason for this is to weed out the bots and ensure that users are real people.

All in all, Twitter users with check marks have a decision to make, to keep or not to keep.

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New Study On Google Search Zero-Clicks

10/27/2022

Recently, a new study published findings about Google’s zero-click searches.

In the past, they’ve been made out to be more or less the problem when it comes to Search results. But Semrush’s study found that it was in fact another factor that was influencing the rates of desktop and mobile zero-clicks.

SEO Lingo: What are Zero-Clicks?

In the case of zero-clicks, it’s pretty much just as it sounds. With a few additional points that are important to know. Search Metrics defines zero clicks as “…queries in search engines…that do not send you to a third-party website from an organic search result.”

Read More: You Can Use Third-Party Cookies For An Extra Year

You might be wondering why SEO find zero-clicks to be a pain. Well, Search Metrics also says that “around 50 percent of searches currently end without a click on an organic search result.”

The Semrush Study Results

With this study bringing more information to light about search results you might be wondering about where in fact the clicks went.

Image Credit: SEMrush

In the image above is a breakdown of Google’s search findings for desktops. Based on these stats, one interesting factor is the google keyword rate, sitting at 17.9%. Search Engine Land reports that the majority of users searching “decide what to click on within 15 seconds.”

Read More: Five Changes Coming To Mobile Search

This sheds some light on the search decision-making skills. It appears as though if the results aren’t specific enough, then search won’t keep reading results. Instead, they will change the keywords used in their search, thus upping the zero-click rate.

For more details, you can read the full SEMrush study on their site.

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