fbpx

Find the Best SEO Company to Grow your Business

author image Written by: Content Team           Categories - Digital Marketing

If you’re looking for a new SEO company to help your business with its digital marketing strategy, then you’ll quickly realize that finding one that’s the “real deal”, which can deliver results, is no easy task. There are many local digital agencies with big empty promises and even more overseas scammers that spend their days prospecting companies on the other side of the world–I’m sure you’ve received more than one email or phone call already! Before making a decision on which agency to manage your company’s digital strategy, you should meet with several and ask the following questions: SEO Company

  • Is your agency a Google partner?
  • Does your company follow Google best practices?
  • Will the people working on my campaign be Google AdWords certified and experienced?
  • Can you guarantee that the work will be done locally, and not outsourced?
  • What are some of your local clients in similar industries, and what has been your success rate with their campaigns?
  • How many years of experience does your company have?
  • What type of results can I expect, and how will success be measured?
  • Do I have the right to pre-approve content/copy/images that are being written/used on behalf of my company?
  • Will I receive progress reports?
  • How can you ensure transparency with respect to my advertising budget?
  • Will someone be available to answer any questions if I have concerns?

A good SEO company will meet these criteria and be able to answer these questions appropriately. It will also help you set realistic and measurable digital marketing goals, track your campaign’s progress, tweak it where needed, and ultimately, help your business achieve high rankings on the search engine results page, as well as get the most from paid advertising campaigns. Once you’ve honed in on a reputable, results-oriented SEO company, here are five things you should expect:

  • Honesty and transparency: You want to hire a company that’s open and honest about their history and is willing to provide evidence of their past successes–don’t just tell me, show me!
  • Practice what they preach: You want to hire a company that ranks at the top of the search engine results page. If the agency can’t attain this for itself, then how can you expect that it will bring your company to the top?
  • High-end customer service: Customer relations is arguably the most important factor to consider when hiring a company to handle your digital marketing strategy. You want to hire a company that is responsive, focuses on client satisfaction, and that is aware of your needs even before you realise the need exists. Getting to know you and your target audience should be their top priority.
  • S.M.A.R.T goals: Having S.M.A.R.T (specific, measurable, achievable, realistic, and timely) goals for your digital marketing strategy is essential for the success of any campaign. An SEO company that follows this formula will lead your campaign with focus and measurable results.
  • More than just SEO: When you hire a full service SEO company it should be able to do more than just boost your Google ranking. It should have developers and designers that can make changes to your website, produce engaging designs, create mobile versions of your website, engage in mobile-specific digital campaigns and strategies, and the great ones even offer video production and video marketing!

With so many great SEO companies out there, there are just as many mediocre ones to steer away from. At the end of the day it’s important to remember that the SEO company you choose will have a significant influence on your business’s bottom line. Also, the work it completes on your behalf is a direct reflection of your business, and if you want your first impression to be the best it can possibly be, then keep these tips in mind and choose wisely.

Content Team

Instagram Updating Its Ranking Algorithm 

04/21/2022

Instagram chief Adam Mosseri announced that Instagram is adding a few changes in order to put more focus on creators and the credit they get. One of the mentioned changes is updating its ranking algorithm with the goal to put more focus on original work. Judging by the number of copy-paste posts we’ve seen so far, this update should have been made a long time ago.

 

Making Sure The Credit Goes To Those Who Deserve It

Instagram announced the following changes:

  • Product Tags – it will now be available to everyone. So, no matter who you are, you will be able to tag products and drive traffic and attention to a business, creator or a company that they like.
  • Enhanced People Tags – now, you can add a category for yourself (into profile, edit profile) which will show up when you are tagged in a photo or a video. This makes sure you have your identity be what you want it to be, and credited according to your wishes.
  • Ranking – people that actually created something from scratch should be more credited for that, so the algorithm will focus more on that kind of content.

“We are going to do more to try and value original content more, particularly compared to reposted content. So, more to come there as well.” – said Mosseri in the announcement.

But, what does it exactly mean? As mentioned in SocialMediaToday, the changes in ranking are not that well explained and it’s not clear if any penalization will happen.

What Will Affect The Ranking?

The Twitter community did have some questions regarding the originality of content and asked about editing outside of the app. If you remember, Instagram started down-ranking content that was re-shared from other apps. So, if you will be re-posting your TikTok with a watermark on it, your content will still be penalized. However, if you only edited it off the Instagram app, that shouldn’t be a problem and won’t affect your rank.

Still, Mosseri admits that Instagram can’t know for sure if a content piece is an original or not. They only build classifiers that will show how likely something is to be an original, but they can never know for sure. It’s still a work in progress.

Posting History Is Also A Factor

Content aggregators are the focus of this update, and Instagram will be able to determine this with the account’s posting history. Instagram is more likely to detect that an account is an aggregator if it re-posts a lot of content from other accounts.” So if you’re re-posting a lot of content from other accounts, you’ll likely see a drop in reach.

The main goal of the whole update is, as we mentioned, to give more credit to original creators, but the system is not yet perfect. However, Mosseri said that Instagram will continue to improve its detection features over time to better distinguish where the content comes from and who posts original content, to promote the real creators and reduce the influence of big farm accounts.

It looks like it’s time to say goodbye to reposting trending memes in order to boost engagement.

 

read more

Google’s Updates You Need To Understand

12/21/2021

We mentioned the new Vicinity update Google has going on. It was an algorithm update no one was prepared for and caused quite a commotion in the community. To avoid history from repeating itself, we must learn from our mistakes – and what better way than going through all of the things that have already happened? It could benefit you if you go through all the major updates Google had in store in the past year and come up with a strategy for the year ahead.

Google Search Biggest Updates in 2021:

For us to have the most relevant and reliable results, Google Search Algorithms are updated thousands of times throughout the year. Of course, most of them go unnoticed, but every now and then one comes along *cough cough* Vicinity *cough cough* and makes a mess. That’s why it’s better to keep track of each change, make sure to understand what is happening and learn how to use them so it can benefit you.

The Page Experience Update

This update was designed to improve the website experience searchers have. Mobile usability, security issues, HTTPS usage, Web Vitals and Ad Experience are all taken into account. The main goal is safer browsing for users and resurfacing flags in the Page Experience Report.

What To Do?

  • Work on your loading speed
  • Make sure your page has a mobile-friendly version, with no usability errors
  • Make sure your page is secure and use HTTPS
  • Don’t use interruptive, distracting or unfavourable advertising techniques

Here’s a helpful resource for optimizing your page for this update.

Link Spam Update

This was when Google reminded us about the importance of good content and quality links. The update was and still is effective at identifying and nullifying link spam across multiple languages.

What To Do?

  • You need high-quality link building
  • Create high-quality content
  • Focus and improve the user experience
  • Avoid useless linking!

Broad Core Updates

It took longer than expected, but it is done. As usual, Google didn’t offer a lot of advice on how to deal with a core update except to try hard all the time. This update had also caused big commotion since we saw some pretty weird pages ranking high. The conclusion was, again, to use quality backlinks.

ProTip! – Improving content and backlinks might help you to recover more than fixing the technical aspect!

Product Reviews Update

This update was designed to reward in-depth product reviews and “punish” irrelevant, summary-of-a-product type of content. Instead, a review should be relevant and detailed. We have also learned that Google and potential customers like seeing realistic reviews, even if that means seeing a few bad ones as well.

What to do?

  • Write longer, knowledgeable reviews
  • Add your own content, not just the manufacturer description
  • Describe how a product has evolved from previous models
  • Include the Pros and Cons

Here’s more advice on what you should know about the product reviews update and how to handle it.

MUM

Google also introduced us to the Multitask Unified Model which uses AI to help searchers. It “speaks” 75 different languages and understands both image and the written word. However, it might understand much more in the future, since Google keeps saying they’re working on expanding this capability to video and audio.

One of the first things MUM learned to do is to keep track of vaccine queries and it will continue bringing more understanding to Google’s algorithms.

Vicinity

This is a fresh one and we’re still trying to figure out what exactly happened so that keywords aren’t as important anymore. Maybe the lesson with this update is not to violate Google’s guidelines and add keywords for the sake of it. It seems like new businesses are winning with this one.

 

read more

Leave a Reply

Your email address will not be published. Required fields are marked *