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How to Find High-Value Keywords That Drive Traffic

author image Written by: Content Team           Categories - SEO Tips

DeathtoStock_Medium6 If you’re researching keywords, then you chances are you already know something about SEO marketing and the value of identifying search terms that will drive traffic to your website. Creating and maintaining a list of good keywords requires creativity and research. It’s a matter of identifying the selling features of your product or service, analyzing what your competitors are doing, considering your target audience and of course, knowing your budget. If you’ve done these things then you’re in a great place to determine the best keywords that will help convert advertising dollars into sales. Now to get started, we recommend first creating a “seed list” of brainstormed terms that make sense for your brand, product and audience.

Research and Testing

A good SEO company will do a thorough keyword and competitive analysis to find the search terms that are already working for you, and for your competitors. A keyword research tool, such as Google AdWords Keyword Planner, will help determine which keywords on your list are searched for most often. This will give you an idea of the volume of traffic that can be expected from each term. For more accurate results, just be sure to select the exact match under “match types”. Google Webmaster tools can also be used to see what search terms people are using to find you. Along with the free tools, there are also many paid tools available for doing competitive keyword research. These are helpful when trying to determine the best keyword variations.

Consider Both Short-tail and Long-tail Keywords

While building a keyword list, keep in mind that various keywords represent different levels of interest or intent. Long-tail keywords are obviously longer, multi-word search terms that people use when they are looking for something more specific. If you are a shoe store specializing in men’s leather shoes, using a broad term such as “men’s shoes” will make it next to impossible to get into the top search results in the short term, but if you already have a large audience or have the patience to create one, it could also be a good strategy to have short-tail, high traffic keywords as your long term goal. However, a long-tail term such as “men’s handcrafted leather shoes” will reach people looking for something more specific. These people have already done some looking around and are more likely to know what they want. Taking it one step further–those who type in “price compare + “keyword” are obviously closer to making a purchase.

Optimize Your Results

Using advanced options and filters you can narrow down the results to show only those that relate most to your audience. So, if you’re targeting an English-speaking audience in Toronto, using those filters will help you hone in on what that specific market is searching for. Also, while you may theoretically have a large target audience because you ship your products globally, it is a good idea to check where most of your conversions/sales come from and focus on optimizing your content for the keywords used by that geographic region. A reputable SEO company with Google Analytics certified employees will help you find this data or set up an account to start collecting it. A good strategy to get started is to select your list of 25 keywords and immediately run a pay-per-click (PPC) campaign for at least a month to see whether the traffic brings conversions. Then, based on those test runs, narrow the list down to ten keywords and developed optimized website content around those terms. Don’t forget to closely and frequently monitor the results, and tweak when necessary!

Content Team

Google Updates Its Rich Results Content Guidelines

07/04/2022

Google has updated its rich results content guidelines to line up with the general merchant guidelines. The new rich results guidelines disallow widely prohibited and heavily regulated products or products that pose a threat to self or others.

These include, but are not limited to:

  • Weapons
  • Recreational Drugs
  • Tobacco & Vaping Products
  • Gambling Related Products

The new policy is effective immediately.

We don’t allow content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious, immediate, or long-term harm to people. This includes content related to firearms and weapons, recreational drugs, tobacco and vaping products, and gambling-related products.

Google said the policy applies to all forms of rich result markup, such as star ratings, prices, and availability information.

This could include goods like fireworks, recreational drugs, and other products that can pose acute threats of physical harm,” – a Google spokesperson told Search Engine Land.

Read More: May 2022 Core Update: More FAQ Rich Results Showing!

Why Is This Important?

If you sell any of these types of products, it’s probably best to remove structured data markup from these pages. Otherwise, the rich results will not appear for these product categories.

Search Engine Land asked Google if they’re planning to send out any manual action within Google Search Console, and they said none will be issued. Instead, Google will only remove the rich results for these types of search results.

Read More: Google To Remove Generic Rich Results Filter From Performance Report in Search Console
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Should You Optimize For Virtual Reality?

06/28/2022

Both virtual and augmented reality are here to stay. It’s no secret they will definitely impact the future of marketing. Just like marketers everywhere had to accept that SEO is a vital part of their marketing strategy, the sooner you accept virtual environment optimization, the better.

Now, hold on – I didn’t come up with the term – Taylor Kurtz from Search Engine Land did and with good reason. We have to call this new thing something, right?

Anyways, VEO – or Virtual Environment Optimization is, well, optimizing for virtual marketing. Basically, as Taylor explained, it’s “the task of working within a virtual environment and utilizing the resources available to best position the clients’ products and services within an alternative reality”.

With SEO, you focus mostly on content and work hard to get on the top of search results.

With VEO, you strategize how to best position your products in another reality.

Read More: How Virtual Events Are Becoming The ‘New Normal’

Why Should You Do It Now?

Because – statistics. At the moment, marketing and advertising are at the bottom of the list of industries where VR is the most useful, at 16%. Clearly, there is room for growth and improvement.

So, why should you try VEO?

According to Finances Online, VR’s top benefits for workforce development are:

  • Providing information in real-time;
  • Facilitating training and mirroring in real-life experiences;
  • Enhancing creativity in product design and development;
  • Enabling a remote workforce to collaborate in real-time;
  • Allowing users to live out someone else’s life experiences;
  • Capturing novel user data like behaviour and eye and gesture tracking.

In 2020, the combined markets of both augmented and virtual reality were worth around 12 billion dollars. By 2024, that number should be 72.8 billion, and retail is the sector projected to deliver the biggest commercial investment in AR and VR technology.

Read More: Google Lets Virtual Food Brands Have Google Business Profiles

How the Shopping experience changed

Online shopping saw a massive increase during the pandemic and changed the way people shop. Both millennials and Gen Z plan to continue shopping online, simply because they prefer that way over in-person shopping in a physical store.

Add VR to that equation.

A VR experience can influence a consumer’s buying decisions –  VR statistics indicate that conversions in e-commerce could increase by 17% when VR is adopted.

According to a Kibo survey, sixty-one percent of consumers would rather shop online with augmented reality experiences, and 40% would spend more on customizable items with AR.

Everything is online now, we’re practically living on a cloud (pun intended). Who’s to say trends won’t continue to shift even more towards a reality where old-school shopping and trying clothes on is done from the comfort of your home?

We’re almost there, after all – with the grocery and furniture shopping, right? You can use your phone to check if that statement chair you’re dreaming of goes well with the rest of your decor – let’s now forget how cool and advanced that is!

Virtual Content Is King

Yes, content is king to the SEO queen, and you should still continue to create great content and try getting up there in SERPs. But, as we start to enter this new meta world, you should think about adjusting to it, too.

As Taylor mentioned in his article, Google might index, crawl, and rank web content based on visual search results for AR-based content soon.

You will need to focus on visual content like infographics, videos and images. Combine that with SEO-friendly content and you might just have paved yourself a road to success. A virtual store is one of the ways to go!

 

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