How to Find High-Value Keywords That Drive Traffic

author image Written by: Content Team           Categories - SEO Tips

DeathtoStock_Medium6 If you’re researching keywords, then you chances are you already know something about SEO marketing and the value of identifying search terms that will drive traffic to your website. Creating and maintaining a list of good keywords requires creativity and research. It’s a matter of identifying the selling features of your product or service, analyzing what your competitors are doing, considering your target audience and of course, knowing your budget. If you’ve done these things then you’re in a great place to determine the best keywords that will help convert advertising dollars into sales. Now to get started, we recommend first creating a “seed list” of brainstormed terms that make sense for your brand, product and audience.

Research and Testing

A good SEO company will do a thorough keyword and competitive analysis to find the search terms that are already working for you, and for your competitors. A keyword research tool, such as Google AdWords Keyword Planner, will help determine which keywords on your list are searched for most often. This will give you an idea of the volume of traffic that can be expected from each term. For more accurate results, just be sure to select the exact match under “match types”. Google Webmaster tools can also be used to see what search terms people are using to find you. Along with the free tools, there are also many paid tools available for doing competitive keyword research. These are helpful when trying to determine the best keyword variations.

Consider Both Short-tail and Long-tail Keywords

While building a keyword list, keep in mind that various keywords represent different levels of interest or intent. Long-tail keywords are obviously longer, multi-word search terms that people use when they are looking for something more specific. If you are a shoe store specializing in men’s leather shoes, using a broad term such as “men’s shoes” will make it next to impossible to get into the top search results in the short term, but if you already have a large audience or have the patience to create one, it could also be a good strategy to have short-tail, high traffic keywords as your long term goal. However, a long-tail term such as “men’s handcrafted leather shoes” will reach people looking for something more specific. These people have already done some looking around and are more likely to know what they want. Taking it one step further–those who type in “price compare + “keyword” are obviously closer to making a purchase.

Optimize Your Results

Using advanced options and filters you can narrow down the results to show only those that relate most to your audience. So, if you’re targeting an English-speaking audience in Toronto, using those filters will help you hone in on what that specific market is searching for. Also, while you may theoretically have a large target audience because you ship your products globally, it is a good idea to check where most of your conversions/sales come from and focus on optimizing your content for the keywords used by that geographic region. A reputable SEO company with Google Analytics certified employees will help you find this data or set up an account to start collecting it. A good strategy to get started is to select your list of 25 keywords and immediately run a pay-per-click (PPC) campaign for at least a month to see whether the traffic brings conversions. Then, based on those test runs, narrow the list down to ten keywords and developed optimized website content around those terms. Don’t forget to closely and frequently monitor the results, and tweak when necessary!

Content Team

TikTok Unveils New Tools to Enhance Organic Reach


Exciting news, TikTok creators!

On February 8, 2023, TikTok revealed its latest game-changer – Promote. This new feature packs a punch with its targeting and boosting capabilities, making it a breeze for you to turn your TikTok videos into impactful ads.

What Does Promote Do?

With just a few taps, you can now reach your desired audience, drive traffic to your profile, maximize your marketing budget, and even turn viewers into potential leads.

Read More: TikTok’s New Option For More Brand Deals

Whether you’re an influencer, advertiser, brand, or small business, Promote is here to help you soar to new heights on TikTok!

It’s a sign that creators like you now have even more ways to elevate your videos on the platform.

With the recent controversy surrounding TikTok’s “heating” button, these new tools give you even more control over your content and how it reaches your target audience.

So, go ahead and choose how you want to interact with your ads and make a lasting impact on the TikTok community!

Read More: TikTok’s Data Security Problems In The US

The New Features

With the new “More Profile Views” goal, you can drive traffic directly to your TikTok profile and reach a wider audience. And the “Promote for Others” option allows you to boost content, influencers, or partners, helping increase their views and reach.

Additionally, with the new location targeting option, small businesses with physical locations can now directly target their local community.

Read More: TikTok & Facebook Ads Still Spreading Misinformation

And last but not least, the “More Messages” goal enables small businesses to drive traffic directly to their TikTok inbox, providing more opportunities for customer interaction and sales.

These features are sure to take your TikTok marketing to the next level!

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Link Spam & Helpful Content Update Now Complete


Hey, there Google enthusiasts!

It’s been a wild ride, but the December 2022 updates from Google are finally here. That’s right, both the helpful content update and the link spam update have officially completed their rollouts. But, before we get into the nitty-gritty details, let’s talk about why these updates took a little longer than expected.

What Took So Long?

Google initially planned for both updates to be completed within two weeks, but as we all know, the holidays can throw a wrench in even the best-laid plans.

Read More: Links Spam & Google Helpful Content Update Still Rolling Out  

Due to security issues surrounding the holiday season, Google decided to take a pause on the updates. But, as the saying goes, “better late than never,” and the updates finally went live on January 12, 2023.

What To Do If Your Site Is Impacted?

So, what exactly do these updates mean for your website? Well, let’s start with the “helpful content update.” This update focuses on content that is created to rank well in search, but doesn’t necessarily help humans.

Helpful Content Update

In other words, if your content is more focused on keywords than user experience, you may be in for a rough ride. But don’t worry, if your website was hit by this update, there’s still hope for recovery. Google advises taking a look at your content and seeing if you can improve it to better align with their guidelines.

Read More: Google: Helpful Content Update All Around The World  

It’s worth noting that this update only impacts Google Search, and not Google Discover or other Google surfaces. However, Google may expand it to Discover and more in the future. Also, unlike a core update, this is a sitewide algorithm, meaning the whole site will be impacted.

Link Spam Update

As for the “link spam update,” this one is aimed at both sites buying links and sites used for the purpose of passing outgoing links.

The goal of this update is to “neutralize” links that Google detects as being spam. So, if your website has been buying links or participating in link schemes, you may see a decline in rankings. But, unlike manual actions, you won’t be notified in Search Console if you are hit by this update.

This update also marks the first time that Google is using its AI-based spam detection, “SpamBrain,” for link spam purposes. It’s a global launch, affecting all languages.

Read More: Impacts From The Link Spam Update  

All in all, these updates may have caused some inconvenience and delay, but they’re here now and it’s important to stay informed and adapt to the changes.

Keep an eye out for fluctuations in your website’s rankings and take the necessary steps to ensure that your content is high-quality and aligns with Google’s guidelines. Happy optimizing!

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