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How to Find High-Value Keywords That Drive Traffic

author image Written by: Content Team           Categories - SEO Tips

DeathtoStock_Medium6 If you’re researching keywords, then you chances are you already know something about SEO marketing and the value of identifying search terms that will drive traffic to your website. Creating and maintaining a list of good keywords requires creativity and research. It’s a matter of identifying the selling features of your product or service, analyzing what your competitors are doing, considering your target audience and of course, knowing your budget. If you’ve done these things then you’re in a great place to determine the best keywords that will help convert advertising dollars into sales. Now to get started, we recommend first creating a “seed list” of brainstormed terms that make sense for your brand, product and audience.

Research and Testing

A good SEO company will do a thorough keyword and competitive analysis to find the search terms that are already working for you, and for your competitors. A keyword research tool, such as Google AdWords Keyword Planner, will help determine which keywords on your list are searched for most often. This will give you an idea of the volume of traffic that can be expected from each term. For more accurate results, just be sure to select the exact match under “match types”. Google Webmaster tools can also be used to see what search terms people are using to find you. Along with the free tools, there are also many paid tools available for doing competitive keyword research. These are helpful when trying to determine the best keyword variations.

Consider Both Short-tail and Long-tail Keywords

While building a keyword list, keep in mind that various keywords represent different levels of interest or intent. Long-tail keywords are obviously longer, multi-word search terms that people use when they are looking for something more specific. If you are a shoe store specializing in men’s leather shoes, using a broad term such as “men’s shoes” will make it next to impossible to get into the top search results in the short term, but if you already have a large audience or have the patience to create one, it could also be a good strategy to have short-tail, high traffic keywords as your long term goal. However, a long-tail term such as “men’s handcrafted leather shoes” will reach people looking for something more specific. These people have already done some looking around and are more likely to know what they want. Taking it one step further–those who type in “price compare + “keyword” are obviously closer to making a purchase.

Optimize Your Results

Using advanced options and filters you can narrow down the results to show only those that relate most to your audience. So, if you’re targeting an English-speaking audience in Toronto, using those filters will help you hone in on what that specific market is searching for. Also, while you may theoretically have a large target audience because you ship your products globally, it is a good idea to check where most of your conversions/sales come from and focus on optimizing your content for the keywords used by that geographic region. A reputable SEO company with Google Analytics certified employees will help you find this data or set up an account to start collecting it. A good strategy to get started is to select your list of 25 keywords and immediately run a pay-per-click (PPC) campaign for at least a month to see whether the traffic brings conversions. Then, based on those test runs, narrow the list down to ten keywords and developed optimized website content around those terms. Don’t forget to closely and frequently monitor the results, and tweak when necessary!

Content Team

Google Crawling Happening Outside the U.S

11/25/2022

Do you live outside of the U.S. and wish that Google would crawl your site’s pages? Well, your wish has just come true, kind of. This is all news to us too but this surprise started with an announcement by a Google representative.

Where Is Google Crawling Then?

Search Engine Roundtable reports that a Google representative named Gary Illyes announced that Googlebot could now crawl outside of the United States. Googlebot is the title used to refer to Google’s web crawler which is used on desktop sites and mobile sites.

Read More: Google Just Dropped A Bunch Of New Features!

Illyes states that the “system to handle this is currently live but may not be used in all cases or it may not be used at all for your site,” Search Engine Roundtable reports. However, after he read reports stating that he had made claims crawling was currently happening outside of the United States, he clarifies his claim.

Especially, since in the past Google has said that crawling outside the United States wouldn’t prove to be as useful as one would think. That can be seen in the video hangout just below.

Gary Illyes says that he was discussing Google’s crawling abilities outside of the Unites States. Specifically, in reference to the IP block that have been assigned to countries which could be used in the future for crawling externally.

Read More: Is Google Re-Writing Your Titles?

Twitter Chatter

Others have spoken on the matter of Googlebot crawling outside of the United States. Webmaster and Google Products Expert Kenichi Suzuki took to Twitter to explain the claim. Here’s what he had to say about the matter.

For now it seems like Googlebot is going to stay crawling in the Unites States and external crawling might be tabled for now. Keep an eye on Twitter feeds and Webmaster world for more word in the future!

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Google’s Newest Resources For Ranking Algorithms

11/24/2022

You heard right! Google has released a centralized resources listing live and “notable” ranking updates. Found under the Ranking and search appearance menu on Google Search Central, a complete guide listing all you need to know about Google’s search ranking.

Read More: You Guessed It! Another Google Algorithm Update  

What’s New In

The search engine’s Guide To Google Search Ranking System is perfect for any user who wants a run down of all Google’s historical and current systems. Historical systems as in one that are no longer running or involved with other algorithms. Current systems as in system still active and in use.

According to a blog post, the guide is intended to be a one-stop shop for creators to learn about how Google’s ranking systems work and how they can change. The post also explained that Google is transitioning to using systems ‘instead’ of ‘update’ as language to notify users of changes to Google’s Ranking.

So keep an eye out for ranking updates, or should we say ranking systems in the future.

Active and Inactive Ranking Systems

One of the great things about Google’s new ranking system guide is that it lists all the systems that are both active and inactive. Search Engine Roundtable reports some of the active systems include MUM, local news systems, products reviews system, helpful content system, and many more.

Read More: Google Launches October 2022 Spam Update  

On the flip side, systems like Hummingbird, Mobile-friendly ranking, Page speed, and panda are no longer actively used in search ranking.

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