Facebook Strips All Business Pages of Grey Verification Badges

author image Written by: Nicole McCormick           Categories - In The News

Facebook Announces Change to Organic Page Impressions and Removes Grey Verification Badges

As of October 30, Facebook has begun stripping business page owners of their grey verification badges put in place to display page authenticity. According to Facebook, the decision was made after the platform had received feedback from users who expressed that they were unclear regarding what the grey badge represented. “Based on feedback, we’re removing the gray badge and focusing on other ways for businesses to show their authenticity on Facebook,” a Facebook spokesperson said. Pages that had these grey badges would have seen this message appear at the top of their page within the last two weeks: Facebook warning of grey badge removal Source: Social Media Today Until their removal, these badges, which were introduced in 2015, were available to all business pages that verified their official details with Facebook by undergoing an identification process. It’s important to note that the blue verification badges given to verified public figures, media companies, and brands will not be affected by this change and will remain in place for all pages that have them. In addition to the removal of the grey verification badge, Facebook is also changing the way it calculates organic page impressions. This could potentially result in a decline in perceived page and post reach. https://twitter.com/MattNavarra/status/1184918255263203328

Why the Decision Was Made

So why is Facebook making this change? Besides the lack of clarity regarding the meaning of the check mark that was reported by users, concerns have also been raised regarding how easy it was for businesses to earn a grey badge. Because the process for obtaining grey badge on your page was not as rigorous compared to the process for earning a blue badge, it opened the door for imposters to duplicate your company page, apply for a grey tick, and present the page as if it were the official Facebook page for that business.

Why This Matters

While the grey check mark may seem like a minor symbol that doesn’t have that much meaning, Facebook’s grey verification badges provided small businesses a means of verifying that their pages were being managed by the business owners in the eyes of users, similar to the blue verified badges. Facebook grey check mark on business page Source: Marketing Land Facebook’s removal of the grey badges means that marketers will need to put in a bit of extra effort in order to prove the authenticity of their page. Looking out for any other business pages claiming to be connected to your company should also be on your radar if you were affected by this change.

What Does Facebook Recommend Going Forward?

Without a grey badge to prove page authenticity, Facebook is recommending that Page Admins ensure that their page profiles are up-to-date and have a current a profile picture and correct contact information. Facebook is also encouraging page owners be active on their pages and post regularly so visitors know that their company is still operating.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Facebook Removes Support For Podcasts


Facebook is ditching podcasts and plans to stop offering them from June 3.

The social-media giant will no longer allow users to add podcasts to the service as of this week but plans to remove them altogether starting June. Both its short-form audio product Soundbites and the central audio hub will be discontinued, Bloomberg reports.

These options were first introduced last April, as part of Facebook’s broader effort to promote social audio. That’s when Meta presented a range of upcoming podcast options: on-page display tools and direct connection options. Both were supposed to let Facebook users listen to podcasts from within the app without leaving it. In June, Meta launched its podcast support tools, with several launch partners.

Now, not even a year later, Facebook is shifting its focus to other initiatives.

We’re constantly evaluating the features we offer so we can focus on the most meaningful experiences – a Meta spokesperson said in an email sent to Bloomberg. The person allegedly added that they don’t have a specific date on when Soundbites and the audio hub would shut down but it will be in the “coming weeks.”

Facebook will also cut the site’s Soundbites and Audio hubs and integrate its Live Audio Rooms feature into its broader Facebook Live suite. They also said they will not warn users of this, but will rather let creators break the news how they see fit.

Why the change? Probably because they need to save some money:

After the start of COVID, the acceleration of e-commerce led to outsized revenue growth, but we’re now seeing that trend back off. However, based on the strong revenue growth we saw in 2021, we kicked off several 2 multi-year projects to accelerate some of our longer-term investments, especially in our AI infrastructure, business platform, and Reality Labs. These investments are going to be important for our success and growth over time so I continue to believe we should see them through. But with our current business growth levels, we’re now planning to slow the pace of some of our investments.

This might not be a big deal and some significant news for everyone, but as Andrew Hutchinson from Social Media Today noticed, it shows how Facebook’s focus can easily shift and ‘betray’ the creators that use the platform. What does that mean for future Meta visitors and builders?

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Facebook Launches New Novi Pilot


Earlier this week, Meta launched a new trial version of the Novi digital wallet – this time, for use via the Whatsapp mobile app. Users in USA and Guatemala can now send and receive money right in their WhatsApp mobile app.

You might be wondering what the Novi app even is. Well, remember when Facebook announced the rebranding, the Metaverse, and how it will touch every product they build? It turns out this could be a part of it all.

Novi is a digital wallet that should enable people to send and receive money internationally without leaving their homes. There are no fees, and the process doesn’t last long. It uses blockchain technology and a digital currency called USDP – a cryptocurrency of Paxos – a coin that uses the Etherium blockchain technology and is attached to the U.S. dollar. So, 1 USDP = 1 USD.

According to Facebook, or Meta, if you will, Novi has been developed to enable fee-free, cross-country money transfers. If you decide to sign up, you will need a valid government ID and a video selfie. Then, you can add money to the account using your debit card and your contact list.

Things you should know

Novi is officially a regulated financial company from Facebook, but also has built-in protection against fraud and constant monitoring for suspicious activity. Yet, some regulators are hesitant to give Facebook more power and influence, especially considering the amount of user data they have access to.

For them, it seems that adding payment options is a step too far. That’s why Novi acts independently from Meta and wants to distance itself as much as possible, to maximize acceptance. Using Novi on Whatsapp won’t change Whatsapp’s privacy settings and should be completely safe, according to Facebook.

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