Significant changes are currently happening at Facebook. The latest? Big updates to their ad front. If you’re using Facebook for advertising, then you need to be aware of this update. Starting August 19, Facebook is rolling out changes to their ad layouts, taking them from a 2:3 aspect ratio to 4:5. This change will shrink the amount of text and image size. Text will drop from 7 lines to only 3 with a “See More” prompt to expand text beyond that. This news was firstly disclosed by Susan Wenograd, VP of Marketing Strategy at Aimclear, and was later confirmed by digital marketer David Herrmann.Source: Facebook These moves come into play as Facebook increases its ad pricing while more advertisers join the platform. Due to the fact that Facebook owes much of its success to the growth of its small business accounts, marketers can expect that these changes will drive advertisers to make more engaging Facebook ads. Director of creative strategy at marketing agency Midnight Oil, Jack Appleby, is eager to see how Facebook advertisers handle the “significantly” shorter copy length. “The standard pithy one-liner plus feature-approach plus won’t comfortably fit in three lines. Social copywriters will have to make a prioritization choice. I bet brands will double-down on feature marketing, while bigger brands will stick with feel-good copy down the lifestyle line,” Appleby said. Others like digital marketing manager at Ko Marketing, Andrea Cruz, say it will be interesting to evaluate if one paragraph, bullet points, or one sentence performs best in the Facebook News Feed.
What Does This Mean for Marketers?
With these changes, videos will also need to be optimized for the new size, otherwise they will be automatically masked when the changes take effect. “Less text, so it’s skimmable. Imagery that gets to the focal point quicker. These two things force marketers to synthesize their message into something instantly understandable. It makes sense given the insane amount of content we are now seeing on a day-to-day basis.” Wenograd trusts that if an advertiser is going to interrupt a user’s primary reason for being on a platform, the message needs to be focused, concise and adaptable. She also stated that Facebook’s announcement comes at a time when brands are currently lamenting their declining direct-ROI from the platform. If you’re looking to maximize your Facebook ads, you’ll need to make those three lines super catchy, while also keeping the image height change in mind in your formatting to ensure optimal presentation.
Recently, Meta has been trying to up their game by focusing more attention on Reels. That’s because short form content has become one of the most engaging forms of social media today. I mean look at TikTok’s success, moving towards short form content is a no-brainer.
It seems as soon as TikTok gained popularity, Meta has had trouble keeping FaceBook and Instagram on top. However, Meta has announced some new options for Reels ads which, as you can guess will provide more than one benefit.
Reel Ads Intended to Engage Brands & Creators
For Meta to increase their focus on Reels, they need to have incentive for the Reels creators to continue creating them.
That being said, the new ad options will allow brands to engage with this new style. But more importantly, allowing creators to increase their revenue.
2 New Reels Ads
With the announcement of Meta’s new ads for Reels, comes the testing phase.
Currently, Meta is testing an image carousel for displaying ads at the bottom of Facebook Reels. This ad feature would consist of up to 10 images displayed as scrollable ads attached to the bottom of a Reel.
Does this feature ring any bells? If it does, that’s because TikTok has a similar feature for ads as well. Seems like Meta is continuing its trend of mimicking features from other platforms.
Nonetheless this promotional feature is geared to link back to the initial Reels performance. This is great for content creators who make Reels since this provides an opportunity to monetize content further.
Not to mention that it’s an excellent way to attract brands to viral Reels.
Another ad option that Meta is testing is called ‘post-loop ads’. It’s exactly as it sounds, after a Reel finishes a video ad will begin playing. These loop ads can run up to 10 seconds but users can also completely ignore them and skip past. Take a look below to see what a post-loop ad looks like.
This Reels ad option is another opportunity for creators to monetize content. However, when users see the ad notification pop up, you can bet it won’t be a welcome interruption.
But then again, this ad option is still being tested so the way it unfolds might change.
Who Will Win at Monetizing Short-Form Video Content?
Meta is the latest joining the pack of platforms that have already been brainstorming and testing different ways to monetize short-form video content.
YouTube was quick to move on figuring out new ways to monetize short form content. They recently announced that the YouTube Partner Program is now available to creators who produce Shorts. And of course TikTok has been working behind the scenes to make more opportunities for creators to monetize their content.
Then again, in the social media landscape things can change as often as the way the winds blows. The coming months will give users a better idea of what’s next for short-form content monetization and who the leader of the pack will be.
Facebook launched a new feature for Messenger and Facebook groups called Community Chats, Metas CEO, Mark Zuckerberg, announced via a Facebook post. The goal is to expand the chat experience to more Facebook Groups, so the feature allows you to browse chats organized by announcements, topics, events and more. That way, you can connect with your group members on a deeper level, not just via comments and posts.
The new Community Chats, previewed earlier this year as “Community chat channels,” also resemble social collaboration platforms like Slack, Teams, and Zoom’s upcoming Team Chat. Yes, Meta finding inspiration from other apps isn’t exactly news. However, the social media mogul is still unsuccessfully trying to replicate TikTok with its Instagram Reels.
Still, the chats seem to have some cool features, it doesn’t stop at texting. They offer support for audio channels as well, including up to 30 members. People can also turn on their cameras and present.
A new feature will begin testing in the “coming weeks”. Facebook will test a feature called Community Chat within Messenger, which will allow you to create a Facebook group for your casual group chat. Not all groups can access Chats now since the feature is currently only available for certain channels, but Meta says more groups will have the feature soon.
How Does It Work?
It’s on the group admins to choose from several options to help their community connect. The admins can start chats around specific topics, event chats for outings or meetups, broadcast chats for admins to announce group-wide updates or admin-only chats for collaboration with other admins. They can also create audio channels and allow group members to share live commentary.
Once in the audio channel, participants can also enable video. An example Facebook gave involves a chemistry class group. Admins of the group can create audio channels for study groups for chemistry students during finals season, and participants can turn on video for live tutoring during finals.
Admins also got a suite of tools that will help them manage both chat and audio experiences: blocking, muting or suspending group members, and removing members or messages, as well as Admin Assist. The latter allows admins to s
Administrators will be able to use a variety of tools to keep their communities well-maintained, including auto-moderation features that can boot members who post illegal content. They can set custom criteria that will automatically suspend users and remove reported messages, or even stop some violating videos from being sent.
So, Why Is This Beneficial?
You can start a conversation in Groups by posting and commenting, but Community Chats offers a much more effective way. Instead of waiting for comments to accumulate under a post, you can dive right into the topic right then and there and receive real-time responses from your group members.
Written by: Jérôme Léon Categories - 
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