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Facebook News Feed Ads Are Changing

author image Written by: Jérôme Léon           Categories - In The News, SEO Tips>Ad Management, Social Media

Facebook to Update Its Ad Format

Significant changes are currently happening at Facebook. The latest? Big updates to their ad front. If you’re using Facebook for advertising, then you need to be aware of this update. Starting August 19, Facebook is rolling out changes to their ad layouts, taking them from a 2:3 aspect ratio to 4:5. This change will shrink the amount of text and image size. Text will drop from 7 lines to only 3 with a “See More” prompt to expand text beyond that. This news was firstly disclosed by Susan Wenograd, VP of Marketing Strategy at Aimclear, and was later confirmed by digital marketer David Herrmann.

comparison of Facebook feed ads new ration
Source: Facebook
These moves come into play as Facebook increases its ad pricing while more advertisers join the platform. Due to the fact that Facebook owes much of its success to the growth of its small business accounts, marketers can expect that these changes will drive advertisers to make more engaging Facebook ads. Director of creative strategy at marketing agency Midnight Oil, Jack Appleby, is eager to see how Facebook advertisers handle the “significantly” shorter copy length. “The standard pithy one-liner plus feature-approach plus won’t comfortably fit in three lines. Social copywriters will have to make a prioritization choice. I bet brands will double-down on feature marketing, while bigger brands will stick with feel-good copy down the lifestyle line,” Appleby said. Others like digital marketing manager at Ko Marketing, Andrea Cruz, say it will be interesting to evaluate if one paragraph, bullet points, or one sentence performs best in the Facebook News Feed.

What Does This Mean for Marketers?

With these changes, videos will also need to be optimized for the new size, otherwise they will be automatically masked when the changes take effect. “Less text, so it’s skimmable. Imagery that gets to the focal point quicker. These two things force marketers to synthesize their message into something instantly understandable. It makes sense given the insane amount of content we are now seeing on a day-to-day basis.” Wenograd trusts that if an advertiser is going to interrupt a user’s primary reason for being on a platform, the message needs to be focused, concise and adaptable. She also stated that Facebook’s announcement comes at a time when brands are currently lamenting their declining direct-ROI from the platform. If you’re looking to maximize your Facebook ads, you’ll need to make those three lines super catchy, while also keeping the image height change in mind in your formatting to ensure optimal presentation.

Jérôme Léon

Facebook Removes Support For Podcasts

05/03/2022

Facebook is ditching podcasts and plans to stop offering them from June 3.

The social-media giant will no longer allow users to add podcasts to the service as of this week but plans to remove them altogether starting June. Both its short-form audio product Soundbites and the central audio hub will be discontinued, Bloomberg reports.

These options were first introduced last April, as part of Facebook’s broader effort to promote social audio. That’s when Meta presented a range of upcoming podcast options: on-page display tools and direct connection options. Both were supposed to let Facebook users listen to podcasts from within the app without leaving it. In June, Meta launched its podcast support tools, with several launch partners.

Now, not even a year later, Facebook is shifting its focus to other initiatives.

We’re constantly evaluating the features we offer so we can focus on the most meaningful experiences – a Meta spokesperson said in an email sent to Bloomberg. The person allegedly added that they don’t have a specific date on when Soundbites and the audio hub would shut down but it will be in the “coming weeks.”

Facebook will also cut the site’s Soundbites and Audio hubs and integrate its Live Audio Rooms feature into its broader Facebook Live suite. They also said they will not warn users of this, but will rather let creators break the news how they see fit.

Why the change? Probably because they need to save some money:

After the start of COVID, the acceleration of e-commerce led to outsized revenue growth, but we’re now seeing that trend back off. However, based on the strong revenue growth we saw in 2021, we kicked off several 2 multi-year projects to accelerate some of our longer-term investments, especially in our AI infrastructure, business platform, and Reality Labs. These investments are going to be important for our success and growth over time so I continue to believe we should see them through. But with our current business growth levels, we’re now planning to slow the pace of some of our investments.

This might not be a big deal and some significant news for everyone, but as Andrew Hutchinson from Social Media Today noticed, it shows how Facebook’s focus can easily shift and ‘betray’ the creators that use the platform. What does that mean for future Meta visitors and builders?

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Facebook Launches New Novi Pilot

12/14/2021

Earlier this week, Meta launched a new trial version of the Novi digital wallet – this time, for use via the Whatsapp mobile app. Users in USA and Guatemala can now send and receive money right in their WhatsApp mobile app.

You might be wondering what the Novi app even is. Well, remember when Facebook announced the rebranding, the Metaverse, and how it will touch every product they build? It turns out this could be a part of it all.

Novi is a digital wallet that should enable people to send and receive money internationally without leaving their homes. There are no fees, and the process doesn’t last long. It uses blockchain technology and a digital currency called USDP – a cryptocurrency of Paxos – a coin that uses the Etherium blockchain technology and is attached to the U.S. dollar. So, 1 USDP = 1 USD.

According to Facebook, or Meta, if you will, Novi has been developed to enable fee-free, cross-country money transfers. If you decide to sign up, you will need a valid government ID and a video selfie. Then, you can add money to the account using your debit card and your contact list.

Things you should know

Novi is officially a regulated financial company from Facebook, but also has built-in protection against fraud and constant monitoring for suspicious activity. Yet, some regulators are hesitant to give Facebook more power and influence, especially considering the amount of user data they have access to.

For them, it seems that adding payment options is a step too far. That’s why Novi acts independently from Meta and wants to distance itself as much as possible, to maximize acceptance. Using Novi on Whatsapp won’t change Whatsapp’s privacy settings and should be completely safe, according to Facebook.

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