Facebook Launches ‘Neighbourhoods’ Tool In Canada New Feature Piques Local Interest For Businesses

author image Written by: Wade Morris           Categories - In The News, Paid Ads, Social Media

Last October, Facebook tested out a new feature called ‘Neighbourhoods’ in Calgary, Alberta. The feature allowed users to connect with their neighbours to chat about local happenings in a more friendly, intimate setting than Facebook’s traditional ‘Groups’ feature.

This week, Facebook launched Neighbourhoods across Canada. In a press release, the company explains that the feature expands on the way that users normally connect with their communities through the app.

“People have always used Facebook to connect with their neighbours – rallying to support local businesses, asking for recommendations and tips in local groups, offering support, or meeting neighbours who share common interests,” Facebook said. “Throughout the pandemic and especially in the past year, we’ve seen just how crucial these connections can be. Facebook Neighbourhoods makes it easier to do this, bringing the local experience across Facebook into one place.”

A notable feature of Neighbourhoods is the ‘Recommendations’ option. This allows users to ask about or suggest businesses in the area. Users can also vote in polls asking for local business suggestions.

Small businesses interested in topics like Local SEO should pay attention to this feature. After all, if Neighbourhoods becomes a successful feature, it’s reasonable to expect that Facebook will launch an ad option specifically made for Neighbourhoods.

The new feature has been compared to Nextdoor, an independent app that offers a similar user experience. Nextdoor became particularly popular since the COVID-19 pandemic began.

Neighbourhoods is currently only available in Canada, though Facebook plans to launch the service in the U.S. soon.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Facebook Revenue Has Doubled From Last Year, Quarterly Data Reveals

April 30, 2021

Facebook has nearly doubled its Q1 earnings from last year, according to earnings reports released this week. The report states that advertising revenue dramatically increased by 146% from 2020. This is interesting, considering the fact that the number of active Facebook users only increased by 8%. CFO outlook commentary within the earnings report stated that

read more

Watchdog report claims Facebook and Google are failing to stop scam ads

April 29, 2021

Facebook and Google both have policies against advertisers who try to scam users. However, a watchdog report suggests that these policies need an upgrade. Britain-based consumer watchdog Which? released an independent report on the tech companies’ efforts to stop scammers. In the report, they reveal that Google had failed to remove 34% of the scam

read more