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Facebook Launches ‘Neighbourhoods’ Tool In Canada New Feature Piques Local Interest For Businesses

author image Written by: Wade Morris           Categories - In The News, Paid Ads, Social Media

Last October, Facebook tested out a new feature called ‘Neighbourhoods’ in Calgary, Alberta. The feature allowed users to connect with their neighbours to chat about local happenings in a more friendly, intimate setting than Facebook’s traditional ‘Groups’ feature.

This week, Facebook launched Neighbourhoods across Canada. In a press release, the company explains that the feature expands on the way that users normally connect with their communities through the app.

“People have always used Facebook to connect with their neighbours – rallying to support local businesses, asking for recommendations and tips in local groups, offering support, or meeting neighbours who share common interests,” Facebook said. “Throughout the pandemic and especially in the past year, we’ve seen just how crucial these connections can be. Facebook Neighbourhoods makes it easier to do this, bringing the local experience across Facebook into one place.”

A notable feature of Neighbourhoods is the ‘Recommendations’ option. This allows users to ask about or suggest businesses in the area. Users can also vote in polls asking for local business suggestions.

Small businesses interested in topics like Local SEO should pay attention to this feature. After all, if Neighbourhoods becomes a successful feature, it’s reasonable to expect that Facebook will launch an ad option specifically made for Neighbourhoods.

The new feature has been compared to Nextdoor, an independent app that offers a similar user experience. Nextdoor became particularly popular since the COVID-19 pandemic began.

Neighbourhoods is currently only available in Canada, though Facebook plans to launch the service in the U.S. soon.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Meta Introducing New Monetization Tools For Creators

06/22/2022

Meta’s CEO Mark Zuckerberg announced they’re launching new tools for creators to make money. He announced that in a Facebook thread. He also highlighted that they will introduce a revenue share which will be less than the 30% Apple and the others take.

Throwing shade much?

Zuckerberg mentioned six new updates:

  • More money for creators
  • Interoperable Subscriptions
  • Facebook Stars
  • Monetizing Reels
  • Creator Marketplace
  • Digital Collectibles

Let’s have a look at what each update means.

Screenshot was taken on June 22, 2022

More Money For Creators

There will be no revenue sharing on events, subscriptions, badges, or bulletins until 2024. It was originally planned to do that until 2023, but Zuck has now announced that it will continue to do so for an extra year.

Interoperable Subscriptions

This allows creators to give their paying subscribers access to subscriber-only Facebook Groups. The big deal here is that people don’t have to be subscribed to the creator on Facebook- they can be subscribers on any other platform.

Read More:Leaked: Facebook Restructuring Main Feed

Facebook Stars

Facebook Stars is a virtual good that lets fans show their favourite creators some love and vice versa. These will now be available to all eligible creators. That should help them earn more money from Reels, Lives, and VOD videos.

Monetizing Reels

Facebook will open up the Reels Play Bonus Program to more creators on Facebook. They will be able to cross-post their Instagram Reels o Facebook and money from them there as well.

Creator Marketplace

This is still in the testing phase. Basically, it will be a place on Instagram where creators can get discovered and get paid, while brands will be able to share their new partnership opportunities. I thought of this as a job ad site for influencers?

Digital Collectibles

We heard this term before. Adam Mosseri announced Digital Collectibles last month that Instagram will start testing NFTs with select creators in the States. Yesterday, Zuckerberg announced that the test will be expanded, which means more creators can display their NFTs on Insta. The plan is to bring this possibility to Facebook too and enable cross-posting for this feature.

Read More: Instagram Introduces Digital Collectibles

Facebook doesn’t really know when it will launch these new tools and features, but it’s important to know what’s in the making, especially if you’re a creator. Gotta know your options! Also, take a look at what people have to say about this.

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Leaked: Facebook Restructuring Main Feed

06/16/2022

A leaked internal memo revealed Facebook’s strategy for restructuring its main feed. It will focus more on video content like Reels and stories. Sounds familiar, eh?

The Verge got their hands on an internal memo the social media mogul sent to its employees back in April, and it looks like they’re planning on taking on TikTok by changing their algorithm. You can read the whole article and the memo here.

“We’re not really going to put too many limitations on when and where we show recommended content in feed” – said Tom Allison, the head of Facebook to the Verge journalist, after acknowledging that Facebook’s response to TikToks competitive potential was rather slow.

Nevertheless, the company is on its way to fighting its competition once again so let’s take a look at the highlights of the memo, shall we?

Read more: Facebook Removes Support For Podcasts

Making Content More Discoverable

The term discovery engine has been thrown around a lot in this memo. That’s what Alison hopes to turn Facebook into – a place where people can find the content they’ll like based on recommendations.

Basically – the company wants the feed to recommend more content than what the users are used to, and not necessarily published by people you know or are connected to. That’s a completely different policy from what Facebook had until now and sounds like a copy of TikTok.

In the memo, Alison stated his main priorities:

  • Make Reels successful
  • Build world-class recommendations technology
  • Unlock messaging-based sharing

Making Reels Successful

I can imagine the employees getting this memo and messaging each other in panic. SO much information and such an elaborate goal, right?! Jokes aside, folks. Let’s continue.

Anyways, yes – Facebook wants to make Reels successful, and it looks like their view of success is just sharing it more and making it more discoverable. They’ll do that by integrating the short videos into more sections across the website.

Read More: Should You Create Video Content?

Build world-class recommendations technology

This is extremely focused on the programming of course. Facebook wants to develop a system, or algorithm that should be able to make responsible selections, identify trending content and original creators and show the content to the right person.

It should be very responsive to user interests, which is why Facebook is investing heavily in their Modern Recommendation Systems initiative.

Read More: Meta Introducing New Monetization Tools For Creators

Unlock messaging-based sharing

This just means they’re returning Messenger back in the app because they noticed people like sharing in messages more than they like sharing stuff on the feed.

“We’re partnering with the Messenger team to enable an integrated inbox for more people on Facebook, revamping our sharing flows to enable better sharing to messaging apps across the board, and building community messaging experiences across Facebook and Messenger”. – stands in the memo.

Facebook To Stop Background Location Tracking By End Of May

What Will Facebook Look Like?

Tom Alison spoke to The Verge journalist Alex Heath who revealed the following:

“Here’s how the future Facebook app will work in practice: the main tab will become a mix of Stories and Reels at the top, followed by posts its discovery engine recommends from across both Facebook and Instagram. It’ll be a more visual, video-heavy experience with clearer prompts to direct message friends a post. To make messaging even more prominent, Facebook is working on placing a user’s Messenger inbox at the top right of the app, undoing the infamous decision to separate the two apps eight years ago.”

Read More: Meta Updates Privacy Policy

So What Does This Mean For You?

If your business depends a lot on Facebook, try getting used to creating videos. More specifically, short videos. You can find some tips on creating video content here. Take a look at a Twitter discussion about this here.

 

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