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Facebook Launches ‘Neighbourhoods’ Tool In Canada New Feature Piques Local Interest For Businesses

author image Written by: Wade Morris           Categories - In The News, Paid Ads, Social Media

Last October, Facebook tested out a new feature called ‘Neighbourhoods’ in Calgary, Alberta. The feature allowed users to connect with their neighbours to chat about local happenings in a more friendly, intimate setting than Facebook’s traditional ‘Groups’ feature.

This week, Facebook launched Neighbourhoods across Canada. In a press release, the company explains that the feature expands on the way that users normally connect with their communities through the app.

“People have always used Facebook to connect with their neighbours – rallying to support local businesses, asking for recommendations and tips in local groups, offering support, or meeting neighbours who share common interests,” Facebook said. “Throughout the pandemic and especially in the past year, we’ve seen just how crucial these connections can be. Facebook Neighbourhoods makes it easier to do this, bringing the local experience across Facebook into one place.”

A notable feature of Neighbourhoods is the ‘Recommendations’ option. This allows users to ask about or suggest businesses in the area. Users can also vote in polls asking for local business suggestions.

Small businesses interested in topics like Local SEO should pay attention to this feature. After all, if Neighbourhoods becomes a successful feature, it’s reasonable to expect that Facebook will launch an ad option specifically made for Neighbourhoods.

The new feature has been compared to Nextdoor, an independent app that offers a similar user experience. Nextdoor became particularly popular since the COVID-19 pandemic began.

Neighbourhoods is currently only available in Canada, though Facebook plans to launch the service in the U.S. soon.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Facebook Launches New Novi Pilot

12/14/2021

Earlier this week, Meta launched a new trial version of the Novi digital wallet – this time, for use via the Whatsapp mobile app. Users in USA and Guatemala can now send and receive money right in their WhatsApp mobile app.

You might be wondering what the Novi app even is. Well, remember when Facebook announced the rebranding, the Metaverse, and how it will touch every product they build? It turns out this could be a part of it all.

Novi is a digital wallet that should enable people to send and receive money internationally without leaving their homes. There are no fees, and the process doesn’t last long. It uses blockchain technology and a digital currency called USDP – a cryptocurrency of Paxos – a coin that uses the Etherium blockchain technology and is attached to the U.S. dollar. So, 1 USDP = 1 USD.

According to Facebook, or Meta, if you will, Novi has been developed to enable fee-free, cross-country money transfers. If you decide to sign up, you will need a valid government ID and a video selfie. Then, you can add money to the account using your debit card and your contact list.

Things you should know

Novi is officially a regulated financial company from Facebook, but also has built-in protection against fraud and constant monitoring for suspicious activity. Yet, some regulators are hesitant to give Facebook more power and influence, especially considering the amount of user data they have access to.

For them, it seems that adding payment options is a step too far. That’s why Novi acts independently from Meta and wants to distance itself as much as possible, to maximize acceptance. Using Novi on Whatsapp won’t change Whatsapp’s privacy settings and should be completely safe, according to Facebook.

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Facebook Announces Re-Brand Under the Name ‘Meta’

10/29/2021

Facebook has experienced its fair share of scrutiny over the past year, and now, the social media giant is looking to move past the controversy by announcing some pretty major news – the company is rebranding and changing its name to Meta.

For those wondering, “why Meta?,” according to founder Mark Zuckerberg’s official founder’s letter posted to Facebook, the new name represents “an embodied internet where you’re in the experience, not just looking at it. We call this the metaverse, and it will touch every product we build.”

A press release added that “Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.”

“The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company.”

For marketing professionals panicking about what this means for their Facebook and Instagram ads, don’t worry. The name change will not apply to individual platforms owned by Meta (previously known as Facebook), only the parent company that owns them. Facebook, Instagram, and Whatsapp will all keep their names and branding.

How Google Reacted

Once the news dropped yesterday, Google reacted pretty quickly, with the search engine ranking news and content for Meta almost immediately.

Even Google staff like John Mueller and Danny Sullivan commented about it over on Twitter:

That’s pretty much all we know right now about this big re-brand. You can learn more about the new direction the company is taking at https://about.facebook.com/meta.

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