Facebook F8: New Tools for Messenger

author image Written by: Rob May           Categories - In The News

How to Stay on Top of Facebook Messenger Upcoming Changes

This year marked Facebook’s 10th F8 conference where creators, innovators, developers, and entrepreneurs reunited to discuss the future of technology. This two-day event offered networking possibilities, product demos, and so much more. It also allowed Facebook to discuss its platform and disclose its upcoming updates and features to the public. The major highlight of this conference was the upcoming change in its Messenger service along with additional marketing-focused features. We’ve investigated these changes to see how they will influence the marketing world and put together our findings so that you can be better prepared for what’s to come from Facebook.

A Lighter, Faster Messenger with Project Lightspeed

The goal of the changes is to make Messenger faster and lighter. Better device storage which allows your Messenger app to launch in two seconds is what Lightspeed is aiming for with iOS users. The new update set to debut later this year will only take 30MB to install instead of its current weight of over 100MB. There are currently no plans to bring it to Android where Messenger Lite has been available since 2015. As Facebook is shifting its focus to private messaging, it makes sense that the company is rebuilding from the ground up on an entirely new codebase to improve speed and ease of use. This improvement may not directly impact the marketing world, but more people are expected to use Messenger with this lighter version. This upgrade will give businesses more reason to take a look into its bots and funnels.

Get Closer to Friends and Family

Connections are what make Messenger unique in the public’s eye. Messenger announced there will now be ‘close friends’ groups where you can “easily find content from people you message the most.” No specifics were shared on this new feature as its currently being developed and the official name is still unclear. Another excellent feature of this new update is increased privacy. Share content through stories, images, and videos in multiple group chats with your closest friends and family without anyone else seeing it.

Image from www.messengernews.fb.com
Nothing was mentioned about businesses being included in any of those groups or if they will be able to create their own. This highlight could cause concern for some businesses.

Improved and Intimate Video Viewing

Video is also becoming increasingly valuable in today’s growing society as 410M people connect via video chat on Messenger each month. Messenger’s new video feature will allow people to watch videos together in real-time and message/video chat simultaneously in Messenger, making Facebook more of a video destination. The feature will let you share videos and invite others to watch along with you and trade your reactions. This feature is expected to arrive later this year.

Image from www.messengernews.fb.com
Businesses could benefit from this tool as they’ll be able to collectively watch videos together, which could be useful for internal business decision making.

Messenger Desktop

The company also highlighted a desktop Messenger app that’s coming up later this year. It’s basically the same messenger mobile app but suitable for Windows and macOS. Messenger desktop is reportedly being tested as of now. This new feature will allow you to message from any device while having group video calls, collaborating on projects or multitasking while chatting. Even though you can already access Messenger on a desktop by only clicking your messages on Facebook, the desktop version is to be used as a collaboration tool.

Image from www.messengernews.fb.com

Messenger Lead Ads Templates & Appointment Booking

This update will have a significant impact on businesses. Messenger is making it easier for companies to connect with customers or potential customers on Messenger. You can now build a conversational chat platform with businesses with a question-and-answer (Q&A). ”We’re making it even easier for businesses to connect with potential customers by adding lead generation templates to Ads Manager. There, businesses can easily create an ad which drives people to a simple Q&A in Messenger to learn more about their customers. And to make it easier to book an appointment with businesses like car dealerships, stylists or cleaning services, we’ve created an appointment experience so people can book appointments within a Messenger conversation.” It allows businesses to efficiently serve their contacts and customers with a personalized approach while answering their most asked questions. People will also be able to use Messenger to book appointments with businesses through an appointment booking surface. This will sync with the business’ calendar, so you can see the next appointment date available.

Image from www.socialmediatoday.com
Both appointment booking and lead ad templates in Messenger are still being tested but will be available later this year. These new tools are sure to streamline and enhance the customer/business relationship.

Final Thoughts on the New Messenger Tools

Facebook Messenger continues to be an area of lucrative marketing opportunities. Businesses should be taking advantage of their various tools to get a leg up on the competition and succeed in their digital marketing efforts. It’s clear that messaging and communication are definitely where Facebook is putting its focus. All of these features are presently under testing, and although no solid dates have been released on when the new Messenger will roll out, it appears to be around the corner – so keep an eye out!

Rob May

Facebook Reels are Getting New Ad Options


Recently, Meta has been trying to up their game by focusing more attention on Reels. That’s because short form content has become one of the most engaging forms of social media today. I mean look at TikTok’s success, moving towards short form content is a no-brainer.

Read More: Meta Introducing New Monetization Tools for Creators

It seems as soon as TikTok gained popularity, Meta has had trouble keeping FaceBook and Instagram on top. However, Meta has announced some new options for Reels ads which, as you can guess will provide more than one benefit.

Reel Ads Intended to Engage Brands & Creators

For Meta to increase their focus on Reels, they need to have incentive for the Reels creators to continue creating them.

That being said, the new ad options will allow brands to engage with this new style. But more importantly, allowing creators to increase their revenue.

2 New Reels Ads

With the announcement of Meta’s new ads for Reels, comes the testing phase.

Currently, Meta is testing an image carousel for displaying ads at the bottom of Facebook Reels. This ad feature would consist of up to 10 images displayed as scrollable ads attached to the bottom of a Reel.

Does this feature ring any bells? If it does, that’s because TikTok has a similar feature for ads as well. Seems like Meta is continuing its trend of mimicking features from other platforms.

Nonetheless this promotional feature is geared to link back to the initial Reels performance. This is great for content creators who make Reels since this provides an opportunity to monetize content further.

Not to mention that it’s an excellent way to attract brands to viral Reels.

Read More: Instagram’s New Tool For Tipping Creators Is Here

Another ad option that Meta is testing is called ‘post-loop ads’. It’s exactly as it sounds, after a Reel finishes a video ad will begin playing. These loop ads can run up to 10 seconds but users can also completely ignore them and skip past. Take a look below to see what a post-loop ad looks like.


This Reels ad option is another opportunity for creators to monetize content. However, when users see the ad notification pop up, you can bet it won’t be a welcome interruption.

But then again, this ad option is still being tested so the way it unfolds might change.

Who Will Win at Monetizing Short-Form Video Content?

Meta is the latest joining the pack of platforms that have already been brainstorming and testing different ways to monetize short-form video content.

YouTube was quick to move on figuring out new ways to monetize short form content. They recently announced that the YouTube Partner Program is now available to creators who produce Shorts. And of course TikTok has been working behind the scenes to make more opportunities for creators to monetize their content.

Read More: Is TikTok On The Decline?

Then again, in the social media landscape things can change as often as the way the winds blows. The coming months will give users a better idea of what’s next for short-form content monetization and who the leader of the pack will be.

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Facebook Introduces Community Chats


Facebook launched a new feature for Messenger and Facebook groups called Community Chats, Metas CEO, Mark Zuckerberg, announced via a Facebook post.  The goal is to expand the chat experience to more Facebook Groups, so the feature allows you to browse chats organized by announcements, topics, events and more. That way, you can connect with your group members on a deeper level, not just via comments and posts.

The new Community Chats, previewed earlier this year as “Community chat channels,” also resemble social collaboration platforms like Slack, Teams, and Zoom’s upcoming Team Chat. Yes, Meta finding inspiration from other apps isn’t exactly news. However, the social media mogul is still unsuccessfully trying to replicate TikTok with its Instagram Reels.

Read More: Is Facebook The Boomers’ App?

Still, the chats seem to have some cool features, it doesn’t stop at texting. They offer support for audio channels as well, including up to 30 members. People can also turn on their cameras and present.

A new feature will begin testing in the “coming weeks”. Facebook will test a feature called Community Chat within Messenger, which will allow you to create a Facebook group for your casual group chat. Not all groups can access Chats now since the feature is currently only available for certain channels, but Meta says more groups will have the feature soon.

How Does It Work?

It’s on the group admins to choose from several options to help their community connect. The admins can start chats around specific topics, event chats for outings or meetups, broadcast chats for admins to announce group-wide updates or admin-only chats for collaboration with other admins. They can also create audio channels and allow group members to share live commentary.

Once in the audio channel, participants can also enable video. An example Facebook gave involves a chemistry class group. Admins of the group can create audio channels for study groups for chemistry students during finals season, and participants can turn on video for live tutoring during finals.

Read More: How to use Community Chats in Your Group

Admins also got a suite of tools that will help them manage both chat and audio experiences: blocking, muting or suspending group members, and removing members or messages, as well as Admin Assist. The latter allows admins to s

Administrators will be able to use a variety of tools to keep their communities well-maintained, including auto-moderation features that can boot members who post illegal content. They can set custom criteria that will automatically suspend users and remove reported messages, or even stop some violating videos from being sent.

So, Why Is This Beneficial?

You can start a conversation in Groups by posting and commenting, but Community Chats offers a much more effective way. Instead of waiting for comments to accumulate under a post, you can dive right into the topic right then and there and receive real-time responses from your group members.

Read More: Facebook’s Home Tab Will Be A Discovery Engine
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