fbpx

Facebook Develops New Privacy Technologies "Multi-Year Effort" Sees Facebook Working on 3 Privacy Tools

author image Written by: Wade Morris           Categories - In The News, Pay-Per-Click (PPC) Marketing

At a time in which Facebook is facing controversy over its relationship with privacy, the company has announced that it is launching a “multi-year effort” to build practices that prioritize privacy.

Specifically, Facebook announced this week that is partnering with academics and global organizations to work on projects involving privacy-enhancing technologies (PETs). This term refers to technologies that minimize the amount of user data processed in order to protect personal information.

“PETs involve advanced techniques drawn from the fields of cryptography and statistics,” Facebook wrote. “These techniques help minimize the data that’s processed while preserving critical functionality like ad measurement and personalization.”

This news comes at a time in which Facebook is in the hot seat. The company has been the centre of privacy disputes for years, and it recently shut down third-party research efforts.

Thus, Facebook’s new push for PETs may be a sign of good things to come – or it may simply be an effort to change the company’s reputation.

Read below to learn about the three types of PETs that Facebook is working on.

Secure Multi-Party Computation

Multi-party computation, or MPC, allows multiple organizations to work with the same data set without unnecessarily sharing private data between the parties. Data is encrypted on both sides, preventing each party from seeing the other party’s data.

Facebook is testing a product called Private Lift Measurement, which uses MPC to assist advertisers.

On-Device Learning

While MPC is based on collaborative efforts between parties, on-device learning is based on a singular device’s data. On-device learning essentially trains an algorithm to find insights on a device without tracking individual data.

Facebook compares the feature to something like auto-correct or text prediction, explaining that the algorithm works based on a user’s habits rather than their private data.

Differential Privacy

This feature adds an extra touch of privacy by adding ‘noise’ to data sets. In other words, it adds a bit of incorrect or falsified information to less important parts of the data or identifiers. This is particularly helpful for large data sets used in public research.

Facebook has described the development of these technologies as a multi-year effort, and has not shared a tentative release date.

 

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Facebook Introduces Community Chats

09/16/2022

Facebook launched a new feature for Messenger and Facebook groups called Community Chats, Metas CEO, Mark Zuckerberg, announced via a Facebook post.  The goal is to expand the chat experience to more Facebook Groups, so the feature allows you to browse chats organized by announcements, topics, events and more. That way, you can connect with your group members on a deeper level, not just via comments and posts.

The new Community Chats, previewed earlier this year as “Community chat channels,” also resemble social collaboration platforms like Slack, Teams, and Zoom’s upcoming Team Chat. Yes, Meta finding inspiration from other apps isn’t exactly news. However, the social media mogul is still unsuccessfully trying to replicate TikTok with its Instagram Reels.

Read More: Is Facebook The Boomers’ App?

Still, the chats seem to have some cool features, it doesn’t stop at texting. They offer support for audio channels as well, including up to 30 members. People can also turn on their cameras and present.

A new feature will begin testing in the “coming weeks”. Facebook will test a feature called Community Chat within Messenger, which will allow you to create a Facebook group for your casual group chat. Not all groups can access Chats now since the feature is currently only available for certain channels, but Meta says more groups will have the feature soon.

How Does It Work?

It’s on the group admins to choose from several options to help their community connect. The admins can start chats around specific topics, event chats for outings or meetups, broadcast chats for admins to announce group-wide updates or admin-only chats for collaboration with other admins. They can also create audio channels and allow group members to share live commentary.

Once in the audio channel, participants can also enable video. An example Facebook gave involves a chemistry class group. Admins of the group can create audio channels for study groups for chemistry students during finals season, and participants can turn on video for live tutoring during finals.

Read More: How to use Community Chats in Your Group

Admins also got a suite of tools that will help them manage both chat and audio experiences: blocking, muting or suspending group members, and removing members or messages, as well as Admin Assist. The latter allows admins to s

Administrators will be able to use a variety of tools to keep their communities well-maintained, including auto-moderation features that can boot members who post illegal content. They can set custom criteria that will automatically suspend users and remove reported messages, or even stop some violating videos from being sent.

So, Why Is This Beneficial?

You can start a conversation in Groups by posting and commenting, but Community Chats offers a much more effective way. Instead of waiting for comments to accumulate under a post, you can dive right into the topic right then and there and receive real-time responses from your group members.

Read More: Facebook’s Home Tab Will Be A Discovery Engine
read more

Facebook Launches New NFT Display Options

07/05/2022

The NFT hype is not going away anytime soon, and Meta is here to prove it. After launching NFT support on Instagram in May, Meta is launching digital collectibles support on Facebook, too. Just recently, Meta Product Manager Navdeep Singh tweeted about the launch of the new NFT display options on Facebook.

According to the screenshots he published, users can post NFTs on their timelines.  Just like within Instagram, you will be able to see the owner of the artwork, the artist behind it and a brief description of the piece.

Read More: Instagram Introduces Digital Collectibles
Photo Source: Twitter.com

How Will It Work?

Users will now be able to create custom NFT posts with a ‘Digital Collectible’ tag, and profiles will have a new section where they can show off their NFT art. Meta said that posting and sharing a digital collectible will be free of charge. However, converting digital collectible posts into ads is not allowed – yet.

The new feature is not available for all users. As was the case with Instagram in May, Facebook is starting the feature by offering it to a select group of creators in the US with a plan to expand to other regions.

Read More: Facebook’s Home Tab WIll Be A Discovery Engine

Security

Facebook will offer support for Ethereum, Polygon, and all major exchanges by using the NFT details on the public blockchain. Also, NFT owners will be able to confirm their ownership by connecting their Rainbow, Trust Wallet, and MetaMask accounts.

The company also says it’s aware of the sustainability concerns connected to NFTs. To handle that, they’ve purchased renewable energy that should reduce the emissions impact associated with digital collectibles, TechCrunch reports.

Read More: Meta Introducing New Monetization Tools For Creators

Even though the NFT sales are in a 92% decline, Meta still sees the potential of the NFT market, especially when it comes to the future of metaverse and the representation of social status it comes with.

As Social Media Today noted, it seems like Meta wants to facilitate the sale of virtual items in its apps which is why it’s experimenting so much with an NFT marketplace.

Take a look at a Twitter discussion:

Read More: Facebook Introduces Community Chats
read more